The rural electricity trader has become the hot spot, this is the Internet electronic commerce deepening inevitable result

Rural electric business has become a hot spot, which is the inevitable result of Internet e-commerce deepening, but also the only way for China's internet industry to be bigger and stronger. Rural people's world, in China, if who occupies the vast rural market, it has the strongest market base and broad development space.

Rural electric business has a bright future and strong demand

After Alibaba's listing, it has been clear that one of the future business priorities will be placed in rural markets, this is caused by the rural power of the enclosure boom, the main domestic electric companies have developed a country strategy, and it is because of this, some of the rural market for many years but not into the media to check the power of the group surfaced.

Over the years, the rural market management is directly related to the performance of many well-known domestic enterprises, Haier, TCL and so on is relying on the rural network construction and logistics system to improve and achieved a stable base, and to village music, love agriculture, agricultural business, agricultural and other rural communication as the representative of the platform also rely on unremitting efforts to gradually develop.

In fact, the countryside is a very suitable place for the development of electric business. It is precisely because of the development of the electric business, so that some rural areas because of the so-called "Amoy Bao" and product sales went on the road to riches, but also many rural people with the help of the network to buy a satisfactory price of goods, and even in the hinterland to enjoy the same level of consumption. Therefore, the rural electricity business demand is very strong, the market is also very big, just need to develop.

Make full use of the talented people in the countryside, and promote the popularity

China's rural areas are now mostly hollowed out, young people far away from home to work to earn money into the hukou in the village of the floating population, leaving behind the elderly, left-behind women and children behind. Therefore, in order to do the rural market must tightly grasp the only people in the countryside, this is the most valuable wealth in the countryside, this part includes those who work to return to the crowd, college students village officials, rural merchants, local mining owners, large farmers and so on.

To do the electricity in rural areas, the first is to mobilize migrant workers, university students village officials, rural merchants, these people to the network to accept a higher degree, and is willing to use the network to make a fortune. As many rural electric dealers insist, the use of village portals to attract locals to become the network village head, and the use of these people for landing marketing, to build a nationwide network of rural electricity.

Seizing advantage resources to take the lead in rural market

In the countryside, want to let the common people interested, must use the way which the farmer loved to carry on the propaganda, the marketing also must combine the local characteristic to carry on. All enterprises interested in rural power companies must start with these typical resources, such as fairs, such as walls, stores, such as Big Horn, etc.

According to past experience, brushing the wall is still the best way to do marketing in rural areas. In the intersection, the highway and the village key position residential wall, choose 35 wall, a brush on a few months, using a variety of jingle-like propaganda language or advertising patterns, the effect is very good.

If you need to find more places, can be in the market or in the Village Square Roadshow Roadshow, or use a variety of cultural opportunities to the countryside to the grassroots to carry out on-site propaganda, the best set of performances, games, experience and promotions in one, this method targeted strong, fine, extensive coverage, high information arrival rate.

Large horn in many rural areas are still valid, operators have developed a lot of applications, but also with mobile phones and other innovative business, and the village committee to cooperate with the radio station, the use of large speakers will be commercial or corporate advertising on a fixed period of time broadcast, the arrival rate is also very high.

Rural areas are now everywhere is the commissary, and these kiosks are rural electricity business good resources, can be developed into a distributor of logistics, but also can become the main network shopping and purchasing points. The use of local store resources, the establishment of village-level brand-specific promotional stations, the visual embodiment of the store name combined with brand logo, product legend and other signs together to show also the village Lok and other electric dealers experience.

In addition, it is necessary to occupy the propaganda column in the village. These publicity columns are often the window to provide the latest information, the position of the village propaganda, is an important channel for the villagers to grasp the information, is called for the mobilization of the "Messenger device."

Patience is more important than anything.

Rural markets can not be achieved overnight, often need to slow down gradually to start, even if the money is not bad for the electric dealers are not too willful, any impatience may lead to a great disappointment.

To do electricity in rural areas, on the one hand, to do their own marketing work, on the other hand also need to cooperate with all aspects, especially the gradual excavation of the enthusiasm of the villagers, it is best to form a trend and word-of-mouth, which will be more effective.

Rural electricity dealers need scale, no scale will not be effective, especially for remote rural areas, but, if a large area of promotion, personnel capacity and service level will be difficult to ensure that the problem of logistics can not be solved, but also to seize the county point, Town Point, village Point, to form a model effect, and then gradually expand the extension, The time may be longer, but the result will be assured.

To sum up, the construction of rural electricity business is mainly three key words: capable person, resources and patience. Without capable, the rural matter lacks the leader, will not form the Word-of-mouth effect, cannot make up. Resources in rural areas is also scarce, can be used for enterprises marketing and service resources are very limited, occupy and construction is very necessary. Patience is a necessary condition to do a good job in the rural market, expect a day or two days to make the market is wishful thinking, to gradually promote perseverance.