The sadness and joy of imitation goods trade industry: the Depression is dying

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Imitation of foreign trade this industry seems to originate in Putian, Fujian, where to do imitation goods abound, foreign e-commerce more mature, and will not be as domestic, Taobao, Beijing and east, such as large electric network monopoly. As long as the logistics to force, as long as the selection of products, as long as your site has traffic, then there are users to buy products. But in the domestic we generally will not choose some not well-known electrical business site, to the net to buy the first thought is the cat, Taobao, Jingdong Mall and other electrical business sites. And those products of good quality of the small electric Commerce website, can say that there is almost no chance, the main market of foreign trade industry has the United States, Britain and other overseas countries. This industry because the cost is low, the profit space is very many, the promotion way mainly is the Google SEO optimization. However, with the continuous updating of Google's algorithm and the crackdown on the industry, the industry is heading for extinction.

Keyword ranking difficult to do: SEO strategy has been gradually outdated

Almost all of the imitation goods foreign trade companies, its promotional site SEO strategy are the same, in short is to win by volume, often with the promotion of hundreds of sites. So even if there is a 10% probability of success, then there will be more than 10 sites have considerable traffic. But now it is very difficult to rank, natural sites have the probability of ranking is lower, perhaps only 1% probability, and optimization strategy is non-stop hair junk outside the chain. In order to ensure the number of chain outside the premise, it is difficult to ensure its quality, Google algorithm more and more hate those garbage outside the chain, so for such a site, not only a good ranking. But also will be Google K station or down the right, it seems that this SEO strategy has become obsolete, in the near future, imitation goods foreign trade station or have to transition to white hat, stop the software mass, stop building garbage outside the chain. To website content and user experience!

User experience is poor: imitation products are gradually not accepted by users

Imitation goods foreign trade station, after all, can not be compared with the normal enterprise station, users in the first purchase of products, the general will find the quality of products, no matter how good imitation products can not be compared with authentic. So this kind of imitation site basically no repeat guests, and even a lot of customers request refunds, not only that, in the page design and site content, imitation goods stations are very difficult to do user experience. The reason is too much, there is no energy and money to invest in these sites, no professional web site editing team, content is more confusing, or plagiarism news. Today such sites are difficult to have a good ranking, in fact, many users are not what shopping experience, random search in Google, and then came to the site, did not seriously look at the content of the site. Once you have purchased a few times, it is estimated that you will not be able to buy products on such sites, as many of the quality of imitation products is really poor.

The choice of foreign trade companies: to be their own brand is the King

Imitation goods foreign trade once is profiteering industry, large and small foreign trade companies are also a dime, but now many small companies have closed down or merged. Finally, there are only a number of large and powerful imitation goods foreign trade companies, these imitation goods foreign trade companies are also facing difficult choices, or transformation to do other areas, or do their own brand products, of course, the main market or abroad.

But the premise is to foreign consumer market more understanding, this is also the advantage of imitation goods foreign trade company, after long-term sales of foreign trade products. Basically, the consumption habits of foreigners and the situation are very understanding, the focus is to choose a good product type, in foreign countries have the purchasing power to do. For example: In the domestic cheongsam sales are not good, but many foreigners figure fresh will go to buy a variety of cheongsam, and the cost of making cheongsam is very low. Choose such a product profit space is relatively large, once imitated foreign trade is mainly foreign well-known brands, basically does not involve domestic products.

Once brilliant imitation goods foreign trade industry, now has been increasingly depressed, Google algorithm crackdown, the official crackdown, as well as payment channels and many other issues, let the industry gradually to extinction. Finally the struggle of some foreign trade companies, or hurriedly merged to cut expenditure, or decisively chose the transition. Garbage station has no living space, only boutique station to live to the end!

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