The sadness of the hammer Luo how to hold a hammer

Whether you care about the mobile phone industry or not, if you haven't heard of a hammer phone or Luo, you're out. As the first half of this year's new mobile phone machine in the sea, Luo's hammer phone in which a warm reflection, gathered the most attention. The hammer phone's release also became the social event, the line, the street and the street can hear people talking about the voice, most likely you are also involved in it. It is this kind of hammer that has stirred up to some extent the internet, even the gossip of life, and so on, all of which is marketing. However, this is every day in the talk, every day, some people in the marketing, why in the hands of Lao Luo How has such a great power? Lao Luo's hammer marketing and what kind of worries? The following text will attempt to parse it. How good is the marketing effect of hammer phone? Small series do not need to list Hammer mobile phone conference, hammer phone and Luo Baidu index. Just open your Twitter and Twitter friends Circle, see? That's the marketing effect. The old man and the hammer each other God after a certain understanding we will find, whether it is talking about mobile phones. Said Hammer technology, in fact we are talking about Luo, Hammer technology marketing is the same. The biggest characteristic of hammer marketing is to take the old Luo Luo as the core, and only to only this one core, basically no other peripheral coordination of marketing measures, all rely on the old one mouth, the other important people we have consciously unconsciously ignored, so it seems that the old man is the symbol of the hammer technology. Is the first step to God's creation. Lao Luo's hammer, Old man's hammer? Second, the first Luo has always been to publicize the maniac Crazy, and the famous, in its still a word spicy, quotations frequently out of the new Oriental English teacher has shown the outstanding personal charm, the early operation of the Bullog network, film, Public smashing Siemens refrigerators and other actions also let Luo this has the hard work spirit of the idealist image of the people, this is the eye-catching and scarce character won a lot of recognition of his fans and good reputation. So far to mention Luo, people will think of that strong life does not need to explain, through the hands of the old hand to build, hammer mobile phone also inevitably belt and its founder the same strong temperament and idealistic color. And that's what the old man intended to do. Based on the strong personal color of founder Loro, Lao Luo Luo has attached a high force to the hammer phone in a variety of ways. In the press conference to break, despise wantonly preach the hardware parameters of the old habits, but easy to understand a sentence with, this is not vulgar. And all the parts of the hammer phone have different big celebrities to provide certification or endorsement, the propaganda effect of moving out at the music festival, the influential Zhang and Zo Xiaozu Mantra in the literary world, or the former Apple industrial design director Robert and others, is significantly better than putting the mouth water charges on any of the most advanced flagship hardware. This is also the advantage of the old man's network of friends in various circles and the right example to use. The Luo former Apple industrial design director Robert can say that maniac, hard work and idealism make hammer phones hardHigh, in many mobile phones stand out from the crowd, even can become a selling point. and fine carved hammer phone also for old Luo this rich personality Hammer Technology spokesperson more Word-of-mouth, force lattice more, both complement each other, create God. People also put the same recognition of Luo on the hammer phone. Mr Lo is already one of the selling points of mobile phones.