The same and different between Chinese and American buying consumers

Recently, Gao Peng released the first group buying influence Sino-US joint report. The survey showed that more than half of the Chinese and American group buying consumers will be on the daily purchase site, group buying has become a popular consumption of Chinese and American consumers, one of the two consumers have a strong purchasing power and willingness to buy. Both the benefits and quality, to become consumers in the minds of the first group purchase factors.

Group buying users in China

More repeat Customers

The survey randomly sampled 1005 Chinese group Buyers and 863 American group buyers. Among them, more than 90% Chinese consumers and more than half of US consumers say "very likely" or "likely" to buy another group of goods or services without a discount.

Buying this way of consumption evokes the public's enthusiasm for consumption and experimentation, and has the influence of sustained marketing. Surveys show that more than half of Chinese and US consumers are required to log in to group buying sites every day, indicating that group buying has already been recognized by a significant proportion of consumers. The entire group buying industry in China is an independent consumption style and consumer culture, to the mature market.

Chinese group buying Group

More mature

High-net related officials said that the Chinese group buying consumers, the age of more than 25-44 years old, more than 60%, this part of the majority of people have a strong consumption capacity; In addition, the Group group purchase of the average level of education is higher, most of them can carry out rational consumption; good employment shows the purchasing power

Consumers in both countries

Love to borrow the group "taste"

The survey found that consumers are not only buying novelty, but also a "first time" to buy new products in the sense of consumption. Data show that 95% of Chinese and 83% of Americans like to buy some novelty goods or services.

Industry insiders said, group purchase has become a new product to market a very effective promotion channels, China group buying industry should regularly introduce some urban life, food products in the novel to attract customers. This not only for their own promotion of popularity, but also played a publicity, sales of the integrated platform role.

Group buying users in China

Low loyalty

Consumer loyalty in Chinese group buying is generally lower than in the US. The differences between the Chinese and American group buying websites may be a major factor in the difference in group buying behavior between the two countries. In the United States, 72% of consumers, with the exception of Groupon, opt for the second-largest group, with 95% per cent of Chinese consumers spending on more than two group-buying sites, and 81% per cent of consumers spending on more than 3 group-buying sites, which are 65% of U.S. consumers, respectively. and 37%.

The Chinese group buys the website at present homogeneous competition is serious, has not appeared the strong leadership brand. Group Buy products, catering, film tickets and other group purchase items accounted for a larger proportion, China Group Buy products excited point concentration, has not yet formed the United States to buy a diversified development situation, there is a larger development space.

(Liu)