The same art Dragon for the first realization of resource sharing

Absrtact: Tencent shares of the two OTA (online tourism provider) with the network, Yi Long Network in the years of peer competition, with a substantial union. People familiar with the matter said that Yi Long network and the same network has signed a strategic cooperation agreement, both sides of the advantages of inventory resources will be exchanged

Tencent shares of the two OTA (online tourism provider) with the network, Art Dragon Network in the years of peer competition, with a substantial union. People familiar with the matter said that Yi Long network and the same network has signed a strategic cooperation agreement, the advantages of both sides of the inventory resources will be exchanged. In the industry's view, both sides will enrich the existing product line, "holding a group of heating" in order to better respond to market competition.

According to the agreement reached between the two sides, Yi Long Network will be the sole responsibility for the same way network to provide mainland China's front pay hotel, and group purchase Hotel inventory, at the same time will be the exclusive responsibility for the art of the network to provide attractions tickets inventory. In the same way network CEO Wu Zhixiang and Yi Long Network CEO Cui it seems that the strategic cooperation agreement reached, will enable two of enterprises to obtain more users of the product choice, which for the same way network and the Yi Long network is a winning outcome.

According to the industry, although the previous network, Art Dragon Net is the same Tencent, but not many cooperation, basically belong to each other's situation. At present, focus on hotel reservations, the Art of the Dragon Network, the core business is suffering from Ctrip, the United States network, where to go to the network and other competitors of many attacks, last year, art Dragon Net loss of 168 million yuan, it is time to seek new product line, to get rid of the hotel field alone difficult

On the other hand, deep into the field of ticket booking with the network, market share in this year by the donkey mother, Ctrip and other competitors of the encroachment. And in order to grasp the ticket business and improve profit margins, today's network more hope to achieve "with a ticket to pry the whole leisure tourism market" goal. This is bound to require it to better carry out "ticket + hotel + attractions" Business series, for this reason, the resort hotel surrounding the scenic area is the same process network can not give up resources.

However, according to the data from the consulting industry, the same way online hotel business market share of the last year only 2.1%, and Ctrip 28.7% and Yi Long net 14.1% gap is obvious. Strong Consulting CEO Wei Changren said, the same way network clearly hotel business in OTA does not occupy an advantage, Yi Long network also urgently needs to develop new business areas, both sides choose at this time "hand", is wise. The "Hand" may be led by Tencent single-handedly to deal with the growing competition in the online tourism market.

Art Dragon 2013 Annual report shows that the art dragon net loss amounted to 168 million yuan, it has been proud of the hotel guest room night number of growth advantages also gradually lost. Last year four Quarter hotel guest room night quantity growth rate is 48%, hotel reservation business net revenue growth rate is 25%. This data is already below Ctrip 55% and 37%.

In the eyes of an online tour operator, this is also the last two years of Art Dragon and Ctrip Scramble Hotel reservation business, art Dragon Hotel guest room night quantity growth rate for the first time less than Ctrip. There are signs that the Art Dragon, which focuses solely on hotel bookings, has become increasingly powerless.