The same art dragon to lift OTA market waves

Absrtact: The plan will never catch up with the change, the marriage of the network is so dramatic last month, the same process just announced and the Art of the Dragon Marriage, common resist; The honeymoon is not more than half, on the spread of the two sides of the common enemy of Ctrip's 30% stake, will be in the bosom

Plans will never catch up with change, the "marriage" of the same network is so dramatic--last month, the same process just announced and art dragon "marriage", common "resist"; "Honeymoon" is not more than half, on the spread of the two sides of the common "enemy" of Ctrip to buy 30% shares, will its "embrace in the bosom of" the news; With Rountines Art Dragon formally announced the breakup, the former to the latter paid 30 million yuan compensation.

From "flash" to "flash away", only 37 days apart. The same way CEO Wu Zhixiang said, and art dragon termination cooperation is the company's newly formed board of Directors according to the changes in the industry, the company management to take into account the long-term stability of the user experience and other factors, after careful consideration of the adoption of this proposal, and soon reached an understanding with the arts Dragon. Art Dragon also said that both sides have adhered to the spirit of the contract, according to the contract, clean and refreshing. It is rumored that the Cui CEO, in the company's internal mail, also said: "Two months of negotiations and cooperation, net income of 30 million, this is a good deal." ”

Industry personage analysis, although "good gathers good disperses", but the same process "remarry" Ctrip, will undoubtedly put the art dragon in the awkward situation. According to the previous "engagement", the same Cheng to the Arts Dragon to provide ticket inventory, art Dragon to the same way to provide mainland China's front desk and buy hotel inventory, the latter is designed to use the "marriage" to the core of the hotel business outside the tourism field expansion. Today, the Arts Dragon has to find another "good edge", said it will speed up with Expedia (the world's largest online travel company, in 2007 through cooperation with the Arts Dragon formal entry into the Chinese market) the pace of integration in China, as soon as possible to promote other business development plans.

"Remarry" behind, is the recent OTA (online travel) Market Fierce fighting, this elimination long. According to the first quarterly results of Ctrip and the Art Dragon, as the art Dragon Core business hotel reservation, the growth rate has been ctrip more than--through the art Dragon booking hotel room days than the same period last year, and the growth of Ctrip to 67%; Total revenue growth of Ctrip for 36%, art Dragon for 14%; meanwhile, Ctrip profit of 115 million Yuan, Yi long net loss of 35.4 million yuan.

Although the current domestic online tourism market penetration rate is less than 10%, Ota all say must say "space is huge", but implement to action, all is "inch", make the whole industry pattern is full of suspense--Ctrip through capital bundle, successively will pass cattle, the same process and other former competitors pull into the camp, in order to consolidate the oligarchy status; BAT is also increasingly in-depth, where to go behind Baidu, art dragon behind Tencent, poor network also backed by Alibaba (rolling information), anyone who wants "a take-all" is difficult.