The same city freight is being transformed by the Internet

Abstract: The same city freight is also being transformed by the Internet. First look at the traditional transport industry with the city of several problems: information is incomplete. When users want to find a driver, there are generally two ways, one is through Baidu, 58 in the same city and other online information aggregation channels, another

The same city freight is being transformed by the Internet. Let's take a look at some of the problems of the traditional city freight forwarding industry:

Information is incomplete. When users want to find drivers, there are generally two ways, one is through Baidu, 58 of the same city and other online information aggregation channels, the other is directly in the wholesale market to find those "live" people, from the information to the transaction conversion rate is low.

Prices and services lack standardization. A driver a price, a driver a service, want to find cost-effective and good service drivers can only "rely on character."

Inefficient. The return empty rate of freight is high regardless of intercity freight or the same city freight is a headache. Most drivers will add "empty fee" to the freight charges, which makes the freight cost of the customers increased immediately.

The blue Rhino wants to change the situation by Uber mode. From the product model, the Blue rhino is a pick-up platform for small trucks, docking drivers and users at both ends. After the user type the starting and ending locations, models, numbers and other requirements, the platform will give the corresponding price, the user can "confirm call car". The overall process down, the user basically a few 10 seconds to complete a truck call. At the back end, the blue rhino will push the demand to the driver near the user, and the driver can grab the order.

For users, the blue rhino wants to achieve these improvements:

Efficient。 Users need to use the car, do not have to look around the online offline truck resources, online can be a single call car. This experience is very similar to Uber, drip and other services.

Price is transparent and standardized. The blue Rhino developed a system of price based on distance. After the user orders, the platform will automatically calculate a price. And, the price is a one-way price, the user no longer need to bear the cost of the return empty.

relatively standardized services. Blue Rhino through their own operation and control department to train, audit cooperative drivers, through the response system to standardize the driver after each step response behavior, and through the evaluation system to achieve driver rewards and punishments. The driver's rating will directly affect the number of times he is dispatched.

Pay in advance. In the traditional freight service, the driver himself is not liable for any compensation. Even the drivers from intermediaries, such as logistics companies, do not pay for the agency. and blue rhino through cooperation with insurance companies, to provide users with a maximum of 10,000 yuan in advance payment service.

Drivers also need to fight hard, blue rhino provided to the driver's optimization is mainly: a single amount of ascension. When the user has a certain accumulation, the driver in every corner of the city may be at any time to receive orders demand, can reduce the waste of resources brought by empty, provide the driver's pull efficiency.

Founder Wang Yu told 36 Krypton, Blue Rhino is the key to the formulation of rules, which include pricing system, driver service evaluation system, rewards and punishments mechanism, and so on, the two are very important. "The mature system should be to allow good drivers to receive more lists, so that standards can be gradually established, the entire industry will gradually move towards the norm." ”

Founded in January this year, the blue rhino has now spread to 6 cities: Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing and Hangzhou. The number of registered drivers on the platform is over 1000, the daily order is close to 1000, and the users who have used the service are more than 10,000. Wang Yu said that in the initial start-up phase, their team mainly in the wholesale market to find willing to cooperate with the driver, and then rely on the word of mouth between the drivers. On the client side, the Blue Rhino main target group is the B end user, takes into account the C end user, pushes, the advertisement, the big customer cooperation all is their promotion way. In the early days, the Blue Rhino had won Wang Yu's Angel investment, and this summer he was awarded a round of June-Lian capital, about 6 million dollars. At present, similar to the Blue Rhino model of the car services such as Gogovan, Cargo lala, a truck and so on.