The same city intermediary service for the micro-bo marketing industry

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I am talking about the city intermediary service, refers to those based on localization of various types of information intermediary services or agency services, in particular, information service intermediaries can include talent or labor intermediary, housing leasing intermediary, domestic service intermediary, marriage intermediary, study abroad intermediary, second-hand car trading intermediary, etc. Agent service intermediary can include legal advisory, accounting firms, tax agents, property rights trading services, financial Insurance Securities Agency, intellectual property consulting and agency.

Some factors of the city intermediary service suitable for microblog marketing

As with the public catering industry, intermediary services in the localization, real-time, interactive and so on, are suitable for micro-bo marketing, in addition, intermediary services there are several key factors suitable for microblogging marketing.

The mediation itself is the information node.

We know that the value of intermediary services, mainly reflected in their grasp the supply and demand of information, to make up for the information asymmetry between the two, it is an information node. This, with the micro-BO information media attributes fit. We know that Weibo is a larger range of information Distribution center, when people more and more through micro-blog query information, the intermediary can undoubtedly use its grasp the advantages of information, in micro-blog release information, or through micro-blog direct communication with customers, to attract customers, to answer customer related issues.

The intermediary itself is the bond of relations.

Intermediary between supply and demand between the two sides, is a bridge between the two sides to communicate and reach an agreement, this link, we can regard it as a link. Weibo is a community and a place where people maintain or build relationships. From this point of view, intermediary services and micro-blog community attributes, also more fit. On Weibo, an intermediary is likely to become a key figure in the community because of a certain information advantage and become an important ID (center node) that people would like to meet. There may be concerns that intermediaries are doing business through microblogs, but are they not transparent to both sides of the supply and demand? will not be kicked off, the actual will not, one is the intermediary and for both sides of the role of the transaction guarantee; second, Weibo's bigger role is to solicit customers directly by communicating with customers, answering customer inquiries, and most of the deals are done online. , not directly on Weibo. Intermediaries in micro-blogging, it is clear that the role of the link can be better played, with customers to maintain long-term, anytime and anywhere contact.

Current intermediary bad Word-of-mouth may be an opportunity.

Domestic intermediary service industry, to tell the truth Word-of-mouth is not very good. But on the other side, the situation may also be an opportunity. For those who want to truly provide quality service intermediary enterprises, the business to carry on micro-blog, through the micro-BO direct display of customer comments, it may be easier to form a good reputation, the establishment of their social service brand, and to their own and those black intermediary to differentiate, to form their core competitiveness. Because, dare to put their own micro-blog, indicating that the intermediary has the strength, has the confidence, so more can get customers trust.

What intermediary service companies can do on Weibo

1. Release information on both sides of the supply and demand.

The content of the published information is essentially the same as offline publishing.

2. Micro Bo Intermediary Alliance.

For resource sharing, customer sharing and other reasons, offline intermediary, often in the form of Intermediary Alliance, in micro-blog, intermediary can still be formed intermediary Alliance, the use of micro-bo real-time, fast, interactive and so on, so that the alliance sharing more efficient.

3. Consultation and question and answer.

Answer customer questions and find business opportunities through Weibo. Through the letters can also be established by micro-group, but also through the micro-blog bulletin, prompts the customer can through @ himself, ask questions, real-time answers.

4. Appropriate dissemination of intellectual content.

Many customers are looking for an intermediary, all of the relevant business is not necessary to operate common sense, intermediary can through micro-blog, appropriate dissemination of these common sense, such as the service of domestic services norms is how to pay attention to the transaction, how to identify some of the fraud, rental agreement indispensable some important provisions.

5. Conduct business promotion.

Through micro-blog, appropriate release some business introduction, Business introduction, corporate public welfare activities and other information, publicity corporate image, promote service brand.

6. Interaction and activities.

Intermediary enterprises, through micro-blog to carry out various types of community interaction or activities, such as the development of part-time information staff, motivate users to recommend, encourage self-help release information (by intermediary guarantee), the organization of fixed time period of micro-bo market (suitable for recruitment, home economics, second-hand car and other information intermediary), Organize expert microblogging site questions, such as interaction or activities (Agent intermediary Class).

7. Information push.

Develop a member ID that periodically pushes some of the information they need (like an EDM). can also be through micro-blog customer care and so on.

Develop fans

Development of fans, can focus on the following ways:

1. Directly under the development of fans, the existing customers to promote the company's microblog.

2. On Weibo, find the same city ID, or the same city micro-group. To communicate, to find new needs, new customers, mutual powder.

3. On Weibo, search for the key words related to the intermediary business, look for personal issues related to the needs of the initiative to contact, to win fans.

4. Through a number of activities, encourage the completion of the intermediary service fans to spread Word-of-mouth, to bring new users of fans, the appropriate material or spiritual incentives.

Precautions

Intermediary into micro-blog marketing, pay attention to the following issues:

1. Do not come up, do information bombing, which will be objectionable, according to the number of fans, gradually increase the amount of information released. Dynamic control of the total amount of information released daily. To observe the same city ID, multiple query keyword, can be appropriate through letters communication, so that communication is targeted, and not to cause the brush screen.

2. To understand Weibo marketing is a slow process, can not be quick success, first of all, micro-bo as a publishing window, one can take the initiative to dig new customers place, early communication, business as a supplement, do not rush with everyone on the business, as long as it is the same city, the first to know a good, give each other an impression can be When there is demand, customers will take the initiative to come.

3. Avoid hair ads, micro-bo marketing is the core of the first to make friends, after the development of business, and ultimately through Word-of-mouth to obtain the true identity of customers. On the rise of the advertising, will inevitably cause most people disgusted, outweigh the gains.