The same continent electronic push mushroom UI Challenge Millet Music View set-top box

Every reporter Zhang Hao "No apple, cell phone is just a mobile phone;　　September 23, in the same continent electronics (002052, closing price 10.54 Yuan), "1+1 Television Internet Conference", the company chairman Yuan Ming a low-key, uttered such rhetoric. At the press conference, Yuan Ming announced the launch of a revolutionary operating system based on the TV-Internet ecosystem, with the opening and mushroom UI of the same continent. At the same time, the company's evening announcement will be with the trillion Chi shares (002429, the former closing price of 12.68 yuan) to raise 10 billion yuan, to promote in the same state electronic signing of the 10 provinces as soon as possible to promote the "four-screen all-in-one TV internet household Project."　　In the above positive stimulus, with the continent's electronic shares yesterday (September 24) strong trading. To seize the initiative of TV Internet operating system in the near future television network smoke, Alibaba [micro-BO], Baidu [micro-Bo], Archie Art [micro-bo], the perfect world and other Internet manufacturers have poured into the field of intelligent television, Microsoft [micro-BO] also intend to and hundred-Vision (600637 Joint venture into the field of family games, coupled with the previous intervention of the music, millet, smart television, the entrance of the battle has begun.　　See the Internet enterprises continue to encroach on their own fields, the old set-top box manufacturers with the state electronics finally broke out! On 23rd, the same Chau electronic "1+1 television Internet Conference", the company chairman Yuan Ming language is astonishing: "No apple, mobile phone is just a mobile phone, not with the continent, television is just TV", in the presence of more than 30 media to the music network and millet Company's TV box public development "Afternoon", said that the new set-top box manufacturers are not innovative,　　The introduction of a single set-top box is meaningless, the future trend is the mobile phone, set-top box, TV screen, PAD "four-screen integration", technology is the key to win users. In the press conference, Yuan Ming unveiled the Mushroom UI (UserInterface, the user interface), a revolutionary operating system based on the television internet ecosystem, claiming that its birth was equivalent to the release of Apple's iOS,　　Its interactive application system allows users to freely convert between TV sets and mobile devices, creating a personal TV set that belongs to the user. Yuan Ming said that in the Set-top box field, the same state box is "1+1", that is, the use of new technology, so that mobile phone screen, pad screen and TV screen connected to truly realize the Internet of television.　　The other boxes are the content of the Internet to move to the television screen, that is, "1+0." Brokerage analysts believe that the conference marks the company in the "four-screen integration" strategy to achieve a major breakthrough.　　The new products launched by the same continent are attractive in innovation, practicality and pricing. Upfront investment risk at the same time, the same day in the evening with the state electronics also announced that the company and trillion shares signed the Strategic cooperation Framework Agreement on 23rd. The two sides plan to use a variety of channels to raise funds of 10 billion yuan to meet one-way DVB (Cable TV network) set-top box users upgrade to Dvb+ott (Internet enterprises across the operator to develop a variety of video and data services based on the Open Internet) users ' investment needs, promote in the same state electronic contract 10 provinces as soon as possible to promote the "four-screen all-in-one TV internet household Project." The background of the above cooperation is that in the 23rd press conference, with the State electronics and 10 provinces (cities) of the cable operators become strategic partners, with the State electronics will be in cooperation with the cable operators, the domestic radio and television in the field of more than 100 million traditional one-way DVB set-top box users upgraded to Dvb+ott users, after the upgrade,　　Users can watch radio and television operators of the program content, but also can watch the content of Internet business programs, and can enjoy the interactive business of multiple screens brought about by the video experience. Some industry insiders said that 10 billion investment is clearly not a white-send. Through the free locking of mass user groups, to seize users and markets, to rob TV Internet access and platform, the latter can be through a variety of other modes to achieve profitability.　　In the Internet enterprises continue to encroach on the background of the set-top box market, radio and television is not willing to see a large loss of users, so the same continent with the industry to get the response is not unexpected.　　However, as the television internet field is still in the early stage of cultivation, and radio and television, the distribution of benefits between the model has not been determined, so with the state of electronic early 10 billion of the investment to achieve profitability, the process is doomed to be relatively long. Also because of this, yesterday, a broker said, because the same continent with electronic use of the Internet used to accumulate the user's back-end charging method, the first two years investment in a large investment, so decided to cut its 2013-2014-year profit forecast. But this is the only way to change to the Internet company, the entrance value of television is worth looking forward to, so maintain its "overweight" rating.