The "same-lap" of the Internet

Often the people around you, the use of things and products will be a bit the same, everyone will have their own circle, each member of the circle have their similar or the same hobby, each circle relatively also have their accustomed to use the brand and products. The so-called birds of a feather flock together, on the contrary, people of different circles will generally use different brands of products, which in the former Internet era, after the internet era is the same. Like what MSN vs qq--business Circle vs life Circle; Evernote vs Youdao Cloud notes-middle production circle vs cock silk circle; micro-letter vs. Mo--Acquaintance Circle vs stranger Circle and so on.

In the former internet age, because the product price difference is larger, so the product can manifest people's identity, and then judge their circle, but in the internet age, the product price difference is not so big, and in many products are free, the difference between the use of the product is so big? This article will comb the Internet age products and the relationship between the circle.

MSN vs qq--Business Circle vs Life Circle

At the end of 2012, when Microsoft announced that it would replace MSN with Skype in the first quarter of 2013, it did not attract much attention in China, not because it did not include China, but because there were basically few people using MSN at the time.

2005, when MSN arrived late into China, QQ has become the most Chinese network communication tools, but this does not mean that MSN has no chance, in that era, although QQ more convenient, experience is also better, but it gives a lot of people's impression is the tool of chatting, As a result, it is not popular within the company, many companies have banned QQ to work. When I was doing my first official job in Zhongguancun in 2008, I went to the company's first task is to apply for msn,msn in that era give people the impression is concise, atmosphere, business fan, because of this MSN in that era of business communication field has its own place, that year, if you ask customers to QQ, The other side may very despise to look at you and say: "(turtle) I do not have QQ, my MSN is ..."

Because of the difference between MSN and QQ, MSN in some areas become the first business network communication tools, many business people based on MSN formed their own and QQ completely different circle.

MSN has the opportunity in the field of business communications and QQ to keep abreast of communication tools, but eventually it still declined. Belatedly, already let MSN in and QQ competition without any advantage, even more deadly is that it suffers from foreign internet companies into China's common problems-the localization of failure. Compared with QQ, although the simple atmosphere of MSN, but from the function and experience of it and QQ far, for example, in the group's capacity of MSN Group only 20 people, and QQ group at least 100 people. At the same time used two tools, although the MSN is difficult to give up, but eventually have to reluctantly. MSN has become the memory of many people today, I have not opened MSN for at least 3 years.

Google vs Baidu-wall ring vs Wall

2006 Google officially entered China, like MSN, it is late, but in the face of aggressive Baidu, Google is not a fragile. The global ranking of the first search engine brand effect, clean interface plus the ability to search outside the wall of information, so that Google in high-end users, business users and users in the wall outside the formation of a strong word-of-mouth effect, to these users formed a circle different from the Baidu user circle. At one point, Google's Chinese market share exceeded 30%. Imagine if Google's services were stable and localized, maybe it could consolidate positions, catch up, and penetrate high-end users, like Apple, into low-end users, but history is not.

Google has been living in the shadow of Baidu since the day it officially entered China. Google entered China in the year before the 2005, Baidu successfully listed on Nasdaq, while in the Alexa rankings beyond Sina to become the first Chinese network, and Baidu CEO Robin Li in the same year won the 2005 China economic figures, Baidu in 2005 is hot. Although Google China's market share has been more than 30%, but Baidu has been firmly pressed it under the palm, never give it the opportunity to turn over.

And Google's slow localization action, as a local company's Baidu made a series of ground gas move, stick, know, music and other products are on the line, in search of drainage, although there is no lower bid promotion, but it is favored by small and medium-sized enterprises. Baidu's successful localization strategy has left Google behind. And Google another major reason for failure is the instability of its services, Gesanchaiwu Google will not open, which is fatal to the user experience, once the Google, most users can only turn to its competitors-Baidu. So Baidu gradually to Google China's market share has been compressed, to Google after a few years, Google China's market share has long been hovering in single-digit digits. Of course, once Google's core users-high-end users, business users and users of the wall outside the formation of the circle will be Baidu broke and incorporated.

QQ Space vs Sina Weibo--three-tier City Circle vs first-line City Circle

QQ space, as one of the earliest social networks in China, has been in existence for many years, and it has been one of the essential ties between friends and young people from the age of adolescence. In recent years, Renren, happy net, micro-bo whistling and whistling, although they had excelled for a while, but eventually inevitably fall into the cycle of reduced activity. However, over the years, no one has said that QQ space activity is lower, students upload their graduation photos, newlyweds in space upload their wedding photos, the new mother in space upload their baby photos, and even middle-aged people to upload their travel photos. When you are in the space to update the state, never worry about the embarrassment of talking to yourself, there will be friends to come to the comments. QQ space so successful with its communication tool based on QQ the formation of a huge system has a close relationship, many open QQ space because in the use of QQ is guided by the opening of the process (as now 360 to guide users to install 360 browser).

Based on the vast system of QQ, QQ space to form a classmate, a good friend of the strong relationship between the circle, QQ space in the friends, many although the two places, but when the new year home always still want to catch up. Today, QQ space in the three-tier cities are still attractive, but compared with the third-tier city life, life, work pressure is greater than the first-tier city users have not so much energy to update their QQ space to say and album.

Compared with the QQ space, Sina Weibo was born late, because of its promotion during the use of Sina's huge media relations to attract a large number of entertainment, sports, literary and art circles and other stars, celebrities settled in, so since the beginning has formed a completely different temperament with the QQ space. And because the relationship between Sina Weibo users can be one-way, rather than QQ space as two-way, so Sina Weibo for most users is a weak relationship-that is, the relationship of one-sided concern. As for circles, Sina Weibo users form a circle based on the same class of occupations, interests, or media, and may not be friends, but often form a circle because of discussions, concerns about an industry or an area of concern. This circle and QQ space based on the relationship between friends to life as the theme of a larger difference.

QQ Space and Sina Weibo formed the three-tier City Circle and the first line of the City Circle of course there are also cross, but the two do not affect each other, so these are not like the two circles are a life-and-death relationship, but symbiotic coexistence, non-aggression relationship.

Evernote vs Youdao Cloud notes--middle production circle vs cock Wire circle

When it comes to note-taking tools, a friend @ Seung-chul has written an "inventory of Evernote in China," which evernote the disadvantages of localization in China, such as the lack of social sharing, high fees and complex functions, etc. Evernote this to do the disadvantage is very large, but the end can not be ignored. Let's talk about high fees, in the Evernote, the user only 60MB free space, many users reflect upload a few large map space is gone, but for the general user, 60M space is basic enough, and its use of experience is relatively good, for the use of Evernote users In particular, middle-class users, because Evernote has always been a good experience, so they do not care about spending 30 yuan a month to pay. I have many friends around me often recommend Evernote and always proudly said: "Evernote experience is good, I have bought a year of space." ”

Besides the complex functions of Evernote, such as punctuate, food, contacts, and so on, although most users do not need to, but when you see them, do you feel a high force lattice? Force lattice this thing although a bit empty, it is the middle class above the user is more valued a feeling. Because of Evernote's international brand endorsement, good user experience and the feeling of high pressure (fees and complex functions), it has a good reputation and usage rate in China's middle production circle, now its users are over 5 million, running the goal of 10 million.

Relatively Evernote, the original free space for the cloud notes is 2g--and free space will grow with the growing online, which is almost enough for everyone. Youdao Cloud notes in the interface is incredibly concise, the use of methods relative to Evernote is also simpler. Because more in line with the use of Chinese habits, Youdao Cloud notes in the release of the two anniversary of the user has exceeded 15 million.

Note-taking tool is a relatively small software, but with the future of people writing habits change, it also has a very large market potential. Speaking of the use of the two circles, in addition to the above analysis is free and more in line with the use of Chinese people's habits, to see the two support for equipment can also be a glimpse of one or two. Evernote's support for Apple's devices is better than Android's, and the way cloud notes support Android devices is better than Apple's (I'm going to spit out a note on the ipad that can't be shared). From this point of view, Evernote users are mostly based on the middle-class circle, and the Youdao cloud notes are based on the circle of cock silk.

As for the future of both, who is more likely to win? If Evernote's localization succeeds and provides a better service and experience, it may be shaped like Apple vs millet in a different circle than the cloud notes. Otherwise, the situation is not optimistic.

Micro-faith vs. Mo--Acquaintance Circle vs Stranger Circle

The micro-letter was born in early 2011, in a large wave of instant messaging tools, the micro-letter quickly prevailed, and the appalling speed of rapid growth, and soon it will almost all of the same tools behind. The success of micro-letter and its existence for many years QQ system has a close relationship, many people's micro-trust from QQ, in the early development of micro-letter, you can be a micro-letter as a mobile version of the QQ, the circle of Friends as a mobile version of the QQ space (but the two are not exactly the same, after the text in detail). When the micro-letter will bind the mobile phone number, its users have gradually formed a strong circle of relationships among students, friends and colleagues.

The stranger was born in the same period as the micro-letter, by virtue of the first "stranger Social" and "about cannon artifact" label, the user of the MO also achieved rapid growth, although the number of users is difficult to match the micro-trust, but more than 50 million of the users have enough to make a corner of the Pianan. Many people think that the MO and micro-letter is a life-and-death relationship, in fact, this is not the case, the important function of micro-letters in fact there are two, one for the acquaintance of social networking, the second is a stranger social (also "the Gun Artifact"), shaking and nearby people is based on this work.

When the micro-letter development and expansion, it gradually diluted the "about cannon" this concept, but this point is very good to inherit and carry forward. Many installed the micro-letter, do not mind the installation of the Mo, need to contact acquaintances, they will open micro-letter, boring, want to date with strangers or about cannon, they will open the mo. The user of Mo Mo is based on the concept of "stranger" formed a different circle with the micro-letter.

Can the future of micro-letters to destroy the MO? I think as long as the MO continue and micro-letter to form a differentiated strategy, although it may be difficult to shake the status of micro-letter, but will not be easily killed by the micro-letter, saying when a Shu Liu Bei and what bad?

Micro-Faith Circle

Finally, the micro-letter, said the micro-letter can be seen as mobile end of the QQ, and friends can be seen as mobile end of the QQ space, micro-letter can be regarded as the mobile end of the QQ, but the circle of friends is not so simple. In QQ space, if you post a status, reviewers can see whether they know each other or not, they can see your circle Clearly, heard a joke, someone in their own comments with his girlfriend show a love, the results were seen by his father, father quickly called to inquire: "You say the following said Who am I to love you? Small age does not study well ... "but the micro-letter circle of Friends This is not the case, if the people in your state are not friends with each other, then they can not see other people's comments, on this small feature micro-blog has a joke, you will be pleased to see.

Because of this simple setting, micro-trust users form a friend, colleagues, unfamiliar friends, such as a number of parallel to each other circle, friends of the dialogue between colleagues can not be involved in the discussion between colleagues, friends can not get involved, so that the high and low end user circle from the system, but not mutual intrusion, high-end users thus maintain a high-end sense , low-end users also have their own piece of heaven and earth. Anyone who wants to be a friend of yours in a "two-degree space" is impossible (in space).

Such a simple setting seems to inadvertently, essentially make the micro-letter fled either only business circle, or just a circle of friends of the application of some circles, as a high and low end user-only application. By the way, because of the lack of this function, it is impossible for users to solve such troubles.

People in different circles will generally use different brands of products, this is the case in the former Internet era, as in the internet age, although the characteristics of Internet products make people use their products, the threshold is greatly reduced, but similar products experience, service, temperament, feeling and other factors, their users are different, Then they will form high-end, low-end, business, life, acquaintances, strangers and other different circles. The circle never disappears, it just exists in another way.

When the Monkey King painted a circle for Tang's monk, don't let him out, Tang's monk smart-aleck from the circle out, think out of the circle there will no longer have any restrictions, but he still do not understand, he walked out of the circle, but eventually into another circle-the circle of the Buddhas. He has never been a wise man in his life.