The same name online games will bring users into the movie "Real World"

In the online games product quantity increases, the competition is more intense environment, develops the brand-new user group, the play innovation becomes the new growth power.

The 2011 China online game Market Annual report, released by the Ministry of Culture at the end of March this year, shows that the growth trend of China's online gaming industry has not changed last year. Market size of 46.85 billion yuan, an increase of 34.4% per cent, growth rebounded. Online game users to break through 160 million, an increase of 33%, growth slowed down. Homogenization and the increase in the cost of promotion is still an important problem in the current online games market, users are pulled into the game by various means of activities, often difficult to precipitate down.

Industry evaluation, Kirin "Mask II" online games and film and mobile internet depth, through the computer, film, mobile phone "three-screen integration" concept to expand the new user groups, with the influence of film and transmission, continuously attract non-traditional players into the online games. It combines different forms of artistic expression and platform to excavate the depth value of culture. From this point of view, compared to the previous Tencent game introduced a new type of game innovation model, can be seen as another upgrade.

The same name online games will bring users into the movie "Real World"

The film can accurately "restore" the real world, giving people a sense of realism, closeness, like the scene. But no matter how the technology develops, the 3D image is realistic and the audience is always isolated.

Expert analysis, compared with network games, the film is simple, intuitive, the effect of shock. Can quickly introduce the audience into the storyline, following the protagonist's ups and downs of the fate and palpitations. But the truest aspect of real life is the vagaries of human nature and nuanced emotions. Movies are empathy, but they don't get involved. The user most desire, in fact, is to dominate the fate, immersive, realize the dream. Especially with the help of the virtual world of online games, everyone will show their true side, the communication between people is the extension of the real world.

Kirin Game CEO Shang once said that the film is a "regret" art, and the game allows users to participate in the long-term interaction, consumption, and film form complementary.

In fact, behind the successful Hollywood movies, there will be a shadow of a game. From "The Opposite sex" to "Lord of the Rings", "Avatar", the game of the same name attracts fans to intervene. With the development of electronic technology, the game of film adaptation is even better, "Tomb Raider", "Prince of Persia", "biochemical crisis" to the well-known "World of Warcraft." Between the game and the movie, has formed the close complementary relation.

In the Domestic game field, also frequently appeared the first movie after the game example, "The new Water Margin", "The Deer Ding kee", "laughs proudly". Even by the favorite online games, you can also promote the development of the film, such as "Genghis Khan" and "Thorn Mausoleum."

But the movie and the game launches in the same time, its difficulty far wins the past, the effect is also different. Survey data show that a film can be hot in a few months, but a good online game can be up to several years, when the player into the deep, the formation of attachment between each other, even regardless of technology change, many years after the reluctant to leave.

When viewers are deeply attracted by the scenes in the movie, how can they be transformed into the game? This requires technical assurance that the game can achieve movie-level rendering. The exposed video footage shows in the online games "painted Skin", due to normal mapping, advanced environmental lighting and HDR high dynamic lighting and other technology support, from the movie Switch to the online game process is not abrupt, but produced from the scene of the animation to switch from the strong sense of play, instead of the movie characters, immersive.

A game to trigger the emotional resonance of many people

April 26, in a game on the "painted Skin" "People ghost" three chapter showdown vote, emotional design received the most votes. One media source believes that humanity and emotion are the most important in online gaming. Different from the single game, players will be in the game between the virtual life and common experience, to achieve real life can not complete the dream. In the end, even beyond the game itself and develop into emotional sustenance.

The real focus of a game is actually on the "love". Yao once said that he created the "Chinese Paladin Biography" swept up to 10 years, the heroine Zhaoling son, once let the Chinese paladin Sheshengwangsi.

And the "painted skin" the most recognized emotional design, fully reflected in the couple system, play includes a couple of copies, couples with the tour, husband and wife, husband and wife, and the battlefield. A special couple enhancement attribute can be used in the husband and wife copy, and the copy is only allowed to enter the conjugal relationship, which can be regarded as a copy of the 2 person, to promote the feelings of two people. The husband and wife Battlefield is a 2v2 battlefield, can rally. In addition, the "Painted Skin" also joined the secret love system, forming a secret love of the person will trigger the first love mode to trigger a series of tasks.

According to Kirin product director Heqiao revealed that the "painted skin" of the innovative play embodied in the "Human Ghost" three chapters. The most special thing, in the game day and night scene is changed, the day is the display of the human world, the night is the Demon World, NPC day for the night for ghosts.

Data show that "people Ghost" people, disclosed the entire game of the plot development, can be divided into 4 chapters: The Fate of Destiny, painted heart, Kyushu, straggly, which "painted skin" is the most central part of the restoration of film.

In the innovation of play, the equipment is no longer limited to the fixed appearance, the player can retain the equipment properties to change the appearance of the equipment at will. The growth of the characters is divided into 2 directions: the Holy Fairy and the demon, need to go through the transmigration 10 layers of cultivation to achieve.

"Ghost" chapter fully embodies the most exciting side of the film, and even undisclosed part. Features include skin mask collection and demon code play. The former can change the player's game character appearance to the monster shape.

In addition, all-time climate change, dynamic blur, dynamic lighting, IMAX display and other visual technology in the "painted Skin" has been used to enhance the quality of the game. In the control aspect also promotes again, the Exposure video demonstration merit system can even realize the air to turn over the complex movement.

Kirin Game Vice President Zhu Yan said, online games "painted" pay attention to, PvE play, that is, player vs environment. This is the biggest difference from the famous Kylin game "Genghis Khan". The game will maximize the restoration of the film, such as retaining the image of the protagonist of the film, and transplanted to the role of the game. Show the movie's classic scenes in the game.

The microblogging system has also been implanted into the "painted skin" to enhance the social properties of the product. June 28 will also launch the "Painted Skin" page tour, End and hand tour version. At the same time, the current hot micro-end version is also in the development process