The same side health launched two intelligent hardware products and BODIVIS personal health management system

Absrtact: A few days ago, Tsinghua Tongfang's Health Technology (Beijing) Co., Ltd. has launched two intelligent hardware products and BODIVIS personal health management system. These two hardware are mybody intelligent component Scale and mystep intelligent hand ring respectively. The Bodivis system is made up of intelligent components

Recently, Tsinghua Tongfang's Health Technology (Beijing) Co., Ltd. has launched two intelligent hardware products and BODIVIS personal health management system. These two hardware are mybody intelligent component Scale and mystep intelligent hand ring respectively. The Bodivis system is composed of intelligent component scale, intelligent hand ring equipment and mobile phone APP, Cloud Health management platform, mainly for personal and family market.

In addition to measuring weight, the Mybody intelligent composition scale through the conductive film on the surface of the scale, can collect the human body's biological resistance, and calculate the body fat, water, bone, protein, muscle and other main components content, by comparing with the normal data, can evaluate the human body condition and give the exercise, diet advice.

Mystep Intelligent Hand Ring with the steps, mileage, calculation of calorie consumption, monitoring sleep and other common functions, it can also be combined with the Mybody intelligent scale, automatically receive app-developed sports and meal plans, and remind users to participate in the completion. Mobile phone app can adjust the motion plan automatically according to the data of the hand loop feedback, and realize the fitness goal.

In "pretending to be geek", the two products of the same side are not outstanding, which is mainly reflected in:

1, the market has a lot of similar products, and they enter the time far earlier than the same side. Through a variety of marketing tools, these products have been in the market to obtain high visibility and recognition;

2, the same side of the two product prices relatively high. Among them, the mybody intelligent ingredient Scale's price is 499 yuan, mystep the intelligent hand ring price is 399 yuan. Similar products are obviously much cheaper than the same side products.

The same side health general manager Wang simultaneously does not think so. Wang simultaneously to "pretend to be a geek" said, compared with other similar products, the same side of the product launched the main advantages of the following:

1, the same side of the health predecessor is the same party and the General Administration of sports in the body industry was established in the same text sports science and Technology Co. After more than more than 10 years of technology accumulation, its research and development of human body Composition Analyzer, physical testing products, bone density tester, etc. have been in the domestic many medical, physical examination, fitness institutions to apply. The introduction of the Mybody Intelligent composition Scale is in the body Composition Analyzer this medical products based on the development of;

2, the measurement of human body composition data model, the use of more than 10 years with Tsinghua University accumulated around the country about 100,000 people data. These data and core algorithms have been accumulating in the development of the body's component Analyzer ten years ago. The data model used in Mybody intelligent composition scale has been checked by NMR, dual energy X-ray and double standard water three different methods, and it has the accuracy and precision of close to the original medical Body Composition analyzer. Many body fat scales in the market are used in Europe and the United States and Japan data, may not be suitable for the Chinese physique.

On how to face the problem of low price and the competition of Internet enterprises, Panyan, the manager of the health marketing department of the same party, said that the same side's core technology will play an important role in the competition. In marketing, the health of the same side will learn from the Internet company's operating methods, through micro-blog, from the media, micro-film and offline, campus activities such as product promotion. At the same time, will also use the same party's other IT companies channels and resources to explore ways of cooperation.

Previously, the same Fang Intelligent Family Division has launched the name "Cloud Jar" set-top box products, to establish "China's first complete intelligent family super ecosystem." Fan Wen, president of the same party, said that the same side has been in the smart card chip, Smart city, building energy-saving, large data applications, intelligent terminals, digital services and other areas of technical reserves, the future will be through the field of related products, integration and extension of related industrial chain.