The same way network CEO Wu Zhixiang: has felt the brutal competition

The same way NET CEO Wu Zhixiang in confirm has obtained Tencent, Boyu, Yuan wo three institutions a total of 500 million yuan investment in the company's internal Mail, said, "We have felt the cruelty of competition, the Internet field is equal to zero, the mobile internet age is even more so, either you become the first or market segments first, or you disappear." If we don't want to be eliminated, we have to run faster. ”

Why worry about being eliminated at all times? What's the story behind this? Recently Wu Zhixiang received the "Daily Economic News" reporter (hereinafter referred to as NBD) interview, answered the above questions.

Companies can't rush to the market

NBD: This time Tencent investment hundreds of millions of, the two sides based on what consensus to choose such a point and amount?

Wu Zhixiang: In 2013, we saw the opportunities for leisure tourism and wireless-side integration in the market. At first, our calculation is that if we want to achieve the goal set, it will take about 2-3 years and 400 million yuan of money. But investors think it's a tough fight and need to prepare more fodder. So the amount of investment becomes 500 million, and later markets verify that their views are correct.

NBD: How did the cooperation with the Taiwanese businessman begin? What is the specific cooperation process?

Wu Zhixiang: May 2012 Tencent completed the first investment for us, is the same process network B round of financing, the amount is tens of millions of yuan. Tencent's share of the first-time investment was less than 5%.

This financing is actually 2011 years began to talk about, Tencent is the initiative to find us. At that time, Tencent is in the layout of the electricity quotient, and in the tourism industry exerting force. They quickly asked us a lot of very commercial, detailed questions, such as Web site traffic, conversion rate, per capita PV value.

NBD: What is the company's listing plan? What are the considerations?

Wu Zhixiang: In 2011 We have prepared a-share listing, brokerages have started to follow up, the listing needs is 2010~2012 three years of data, listing is our top priority. And if you accept Tencent's investment, a series of related transactions may be formed.

Last year the entire a-share market was suspended, we began to look at the development of the company to think about the opportunity to see the mobile Internet, as well as the industry's competitive environment will be more intense, if we do not want to be eliminated, we must run faster. Based on these considerations, perhaps the company can not rush to go public, although we have been prepared for 3 years, but in the balance, or choose to do a bigger thing, to push the market backward.

Emphasis on the alienation of market difference

NBD: Online Travel This bone is not easy to chew, the same way net how to do differentiation? How does market positioning work?

Wu Zhixiang: Something happened in the industry around 51 last year, which made us very stimulated. Specifically, April 17, 2013, such as the hotel unilaterally terminated the relationship with the network of cooperation, without any advance notice. Soon, the Chinese court also chose to terminate the cooperative relationship, so that the same way worse. Moreover, the same period, Ctrip incredibly united "Old Enemy" Art Dragon, work together as home, hanting two big budget hotels unprecedented 51 large-scale return to the present promotion.

This matter to our team's stimulation is very big, we saw the crisis, Ctrip wants to kill us these market "the younger brother", unexpectedly can be so relaxed.

At that time, we either chose to go on the market right away, or we would have to take a dollar to identify the difference, otherwise we would face a bigger challenge. Moreover, we realize that in the future market, we will only be the first segment of the market to survive.

Today's facts make me happy that we have seen the performance of last year's tickets to be good, and it seems that this business trip is more promising.

NBD: In the case of Ctrip, how can SMEs survive? What is your experience?

Wu Zhixiang: For startups, in the face of a competitor 10 times times your own, I suggest that we keep a sense of crisis, try not to cause the giant to pay attention to, if the attention of the Giants, you can imagine the results will be 10 times times worse.

No clear timetable for cooperation with micro-trust

NBD: Tencent investment in the same process, will give traffic and brand communication support?

Wu Zhixiang: We certainly have to strive for cooperation with Tencent's business, at the same time we see Tencent is very concerned about the user experience, the entry flow cooperation, including the next step and Tencent Micro-letter platform cooperation, there is no clear timetable.

However, as long as we can do a good job of the entire user experience, I think there is a better cooperation prospects.