The savage vitality of Internet products

In the more than 20 years of China's Internet development process can be said to have emerged from countless uneven, fancy variety of products. And in countless Internet products, the last to be successful is only a few, although some products may have experienced that brief brilliance, and some products even in the beginning is doomed to failure. However, whether it is a website or a client, some of these products have experienced a few generations of internet waves can not fade, gradually became the Chinese Internet side of the banner.

And I as a person who knows some computers, in life will always be pulled to do some heavy lifting system, such as Coolie. I always like step, not only seems to fix the system, some installed necessary software is also the pursuit of step. But even so, there will be people complaining, how not to install this, or not to install that. This complaint is generally concentrated in a few of the products I think necessary: QQ client, 360 series and Baidu search. The QQ,360 series and Baidu are now rooted in the brains of ordinary netizens, which exist like the axiom of the Internet, and the inner recognition has reached such a state: it should be them, for no reason, no other choice. Later, I also gradually understand that this is the highest level of products: this kind of products have a savage vitality, its strong foundation has been deeply into the people's habits, not a short period of time can be easily changed.

The characteristics of such products is to meet the needs of users, and form a dependency, the next step is to become a part of the user's life. For most people, the boot on the QQ is like a mobile phone boot as natural, open 360 antivirus and 360 security guards, and then with 360 Safe browser only armed with the sense of security, as if only Baidu understand Chinese. This kind of equipment for most Chinese netizens is a natural thing, there is no why, there is no why, just because it is so.

The vitality of the Internet product is to seize the user, the user experience feeling is the product's first life force. Only the more detailed design of the product more user-friendly, so that users can feel the convenience and thoughtful even the kind of service, in order to ensure the success of products, and thus maintain the vitality of products. These products are relatively excellent user experience to meet the needs of different levels of users, and even developed into a Chinese netizens thinking set. It's a great thing to do without talking about the appropriateness of their methods, just the way they do it.

Each one can be called excellent and even excellent products behind is a life-force product personnel, such as Tencent's Ma, Qihoo Zhou, Baidu's Robin Li. Individually, they are the most prominent product managers in China. Their understanding of the user has reached a peak of depth. The success of the product behind also have a group of very strong executive power team. Those who envy envy and hate their glorious, also please look at their previous unremitting exploration, see their efforts for today's glory.

Of course, these products with very strong vitality is far from great. Also sincerely hope that in the near future, the Chinese Internet field has a savage vitality is some of the great products, not only to meet user needs, but also to lead the value orientation.