The scenery side alone good, look at the domestic shopping guide website where to go

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Not long ago Pinterest just raised another 200 million dollars, yesterday afternoon rebate net announced to get 20 million U.S. dollars in the second round of financing, these news seems to let the domestic shopping site see the hope of the dawn? In China with the rapid development of e-commerce, online shopping has become the trend of the Times, Consumer shopping habits gradually spread from offline physical shopping to online shopping. Consumer shopping habits change, but also gave birth to the electric business shopping center, can think of electric business shopping guide industry will be at the stage of rapid development, it seems that there are many hitherto not found business opportunities.

But some people think that the shopping guide website is the giant electric commerce platform's accessory, the business prospect is not clear. The author thinks that "existence is reasonable", the continuous development of shopping guide website, indicating that this is the demand of the market, but want to survive and stand out in the fierce competition of China's E-commerce market is not easy. In particular, Taobao on a series of shopping guide site blocked, forcing like beauty, Mushroom Street, folding 800, such as shopping guide site forced transformation, shopping guide site How to achieve long-term development has to be thought-provoking.

Foreign shopping guide still live moist

We jump out of China can see that in foreign countries, especially the United States still have a lot of live very nourishing characteristics of the shopping guide site, differentiation and integration with the subdivision of the group has become the basis of its survival.

Pinterest, I will not say more about its popularity. The Pinterest social network, which recently raised 200 million of billions of dollars, has made the company's valuation an astonishing 5 billion dollars. According to SimilarWeb's statistics, Pinterest's users and traffic sources are mainly concentrated in the United States, Canada, Australia, the United Kingdom and other sites, traffic is generally directed to social networks such as Facebook or Etsy such shopping sites. For the current Pinterest, it wants to transform into a more visual search engine, making Pinterest a shopping engine that can be searched online. Pinterest is not only working to solve the problem, but also can make a lot of money from it.

Google Shopping pla, we should not be unfamiliar. In October 2012, Google successfully switched its Google-American product search to a new business model based on Google's product details ads (product lising ads, hereinafter referred to as PLA). PLA is a special advertising display for the retail industry. The PLA can advertise specific products alongside Google search results, adding product pictures, titles, prices, stores, or business names. This enhanced shopping search experience received a lot of praise when it was released in May, and it was a great success for the businesses that advertised it. In fact, by September 2012, more than 100,000 of retailers that had been put on Google's new shopping model had been switching during the shopping season.

Throughout the well-known foreign shopping guide network, Shopping guide has become more direct, pay more attention to the advantages of differentiation, subdivision groups and user experience, its stickiness is larger. Through the foreign guide, you can see that foreign online shopping more like search methods.

How to break through the domestic shopping guide website?

Looking back at the country, Jingdong has been listed, Ali will soon usher in a listing, Poly-Mei excellent products and only products will also complete the listing of financing, the major electric dealers are through different ways to strengthen the competition for traffic, so rebate shopping guide industry investment value and commercial value are also bullish. By understanding the domestic consumer, we find that most consumers are more accustomed to navigating to find their own needs. However, from the first-line user experience feedback shows that the stickiness of the shopping guide site is not big, shopping guide site in their hearts of the weight seems to "have you really good, no you are no big deal". Such user experience on the domestic shopping site is blow.

Through media data, Beauty says, Mushroom Street, rebate NET and 800 of traffic and turnover have soared in the past two years. From this data, we can see that the shopping guide site in the user level has a large audience market. But for the electric business giants (such as Taobao) to guide the Web site of a series of blocked, as their "attachment", Shopping guide website is still unpopular.

For these setbacks, shopping guide site has gradually changed this dilemma, the current domestic relatively good there, such as Beauty said, Mushroom Street This content-oriented, commodity prices are quite favorable shopping guide site, like folding 800, Huihui shopping This price-oriented guide to the platform. These two kinds of platforms survive in such an e-business environment through the differentiation advantage and the pattern of different group subdivision.

The Domestic shopping Guide website must take the differentiated route, can have the breakthrough and the development. Take beautiful said and Mushroom street, they seem to have the same, are focused on women shopping, in fact, the two have substantial differences, beautiful said biased media properties, mainly rely on their own operations that PGC to pull users, and mushroom Street mainly social attributes, relying on the user's own content is UGC. In addition, Beauty said, Mushroom Street gradually build their own electric business platform, help some Taobao merchants directly on their platform to put ads, so that gradually get rid of Taobao and other large electric dealers rely on.

It is like folding 800 of such shopping guide websites, mainly playing price cards. To play its price-oriented advantages, to provide users with the most preferential and most economical goods, to meet the overwhelming majority of users purchase needs. Take the 800来 look, through the reform, put forward such as "9 pieces of 9 package mail Concept", "the lowest price", "all goods are artificially bargaining" and other models, attracted a lot of shopping spree.

The domestic purchase of these shopping websites, by the electricity market pressure, but also can be developed, in fact, important or market demand, as long as the grasp of their own personalized advantages and user experience of these two points, I think it can exist in this competitive electricity market.

Deepening the shopping guide is the direction of the shopping website

At present, the domestic shopping guide site gradually integrated into the personalized elements, making the market more refined, accumulate more user resources, and gradually get rid of dependence, do their own thin-differentiated shopping platform. Like beautiful said, Mushroom street and so on gradually change their own website model, seize their personalized characteristics, and gradually do their own shopping platform. Secondly, with the development of mobile market, the increase of debris time, the use of mobile terminals in the fragmentation of time to information is a new way of life, wireless, mobile shopping guide has become a future development direction. Like Folding 800 web launched Android phone and iphone launched the client software, but also wireless, mobile shopping guide an attempt.

Generally speaking, the domestic shopping guide website has the good development foreground, but accompanies with the electronic commerce development, to what kind of website pattern presents to the consumer, what kind of personalized service to better adapt to the development of E-commerce needs, this is an unpredictable unknown, need more shopping guide website to explore and research. (Text/Shengkang public micro-signal: Internet that point)