The Scholar in the Internet

In other words, the scholar revolt, three years not. There are such a group of scholars in China's Internet. They have talent, but only the talent of the scholar. The results of manic, restless, or risky action are generally not very good because they affect others.

They have two typical. One is Xingdong, the once famous critic, is down to the point of being chased out of arrears and being bailed out by the police. The other was Liu Yan, once a well-known journalist, who was accused of extorting money into prison. Fame doesn't sound good.

Their temperament, experience, encounter, is not accidental, and this industry is closely related to, or even to complement each other.

If only from the perspective of the literati, this is two very good resumes, they are the peak of the IT industry literati.

Xingdong, a master's degree from Xian Jiaotong University, Ph. D. Was once the most influential critic of China's IT industry. A "Rise: Challenge Microsoft hegemony", almost become China's antitrust standard-bearer. With a great reputation, Microsoft's Chinese president will also invite him to dinner. The concept of blogging into China, the creation of a blog network, to get 10 million of dollars in investment, the highest flow of the world's top 100.

Liu Yan, a Bachelor of Arts in Anhui University, is a veritable "China it first name", the lake is rich in resources, and lei these people "brother", with Liu these people seemingly "very familiar". A "Knowledge Hero" written by the older generation of the family history, grudges. Editor-in-Chief of Knowledge Economy magazine. The creation Matador community, once was China's most fire it forum. After the tens of millions of million sold to the Thousand Oak group, official Habitat Thousand Oak Vice president.

However, the two have inevitably set foot on the "writer" to the "businessman" life Change, also both "killed". This step, the paradox is very.

Why change?

Because there are too many opportunities in this industry. The ground is gold, no exaggeration. Are some young men who just walked out of school for a few years, hundreds of thousands of started, 35, 78, the company listed. Overnight, became China's richest man. Ding Lei, Chen Tianqiao, Ma Teng. Which is not the case.

A few years ago I also need to write articles to hold him, to his small company to do publicity, we eat and chat, brother. How today he suddenly entered China rich List, became the excelled of the world?

If you as a journalist, a writer, the side is always such an example, will not be excited? These rich are also people, they say I also understand, a certain year he also adopted my suggestions, to make a successful product. TMD, I have seen a lot of these years, learned a lot, now, Lao Tze also want to do a vote!

So Xingdong and Liu Yan are starting a business. "Write and gifted", because the power of example is infinite, and they are the closest to the example of the person.

After this step, Xingdong and Liu Yan began to diverge, each embarked on a different path, but essentially the same: being led astray by hallucinations.

Xingdong illusion, is to do business and write the same article-think of it can be done, the plan can be carried out.

Of course not. Write an article compared to doing business, one in the sky, one in the ground.

Observers talk to big bosses every day, trying to understand their grand blueprints and subtle ideas. No big Boss will talk to you about specifics. All strategies, no products. Can with big Boss docking, depend on your train of thought can keep up, fast enough, sharp enough, enough detached. The more you do this, the closer you are to the big boss.

Over time, there are two results. First, thinking more and more "strategic", always towards the trend, towards the direction of thinking. Trying to stand on a plane with the big boss. Second, more and more puny. Because they feel that their point of view is high enough to eliminate the other things outside the strategy, are Shizhing, a piece of cake.

To put it simply, it was poisoned. The big Boss is in the sky, but his feet are underground, he is a giant. You are in the sky, but your feet are not underground, you are vacant, you are a rookie, rookie observer.

Rookie to do the giant thing, the result is only one: the reality of the implementation of the strategy is far from the pace of lightness. I thought a lot, and I couldn't do it. Rookie to battle with Giants on a battlefield, the result is only one: cheerful, but vulnerable.

The more the keen observer thinks, the better, the farther away from the reality, the worse the fall. If you have self-knowledge, early stop, you can get a good ending. If you are obsessed with the illusion, or the Vietnam War more Yong, then even the staff wages are owed, be encircle, reputation sweeping.

Xingdong illusion, Liu Yan not. On the contrary, Liu Yan no radical expansion, did not do the richest man's fantasy, but has been operating at a low cost of the Matador community, a sum of money to earn advertising, and in a suitable time to sell the company a good price. Even Liu Yan from inside Out, is also a rich family Weng.

But the illusion of Liu Yan is more dangerous. He thinks some of the internet's filth is the norm. In this "dirty business", everyone can, and has the ability to be equally dirty without being punished. And you can make money out of this filth. Mafia words, is the "protection fee."

The internet does have too many original sins. Online games, we have heard that too many teenagers because of this thing abandoned school, fall astray. Rogue Plug-ins, the public opinion in disregard of arbitrary. Wireless Value-added Services (SP), collusion, confusion, deception, to do this business, than to rob the street to the money easier. And piracy, plagiarism, slander. Too much, not one at a stroke, do not have to go one by one to stimulate those sensitive and fragile nerves.

Some people or a dark attack: say this group of "Internet gangs", by exposing the dark side of the business to collect the benefits. But please answer two: first, how many of these attackers have not employed or compromised with these gangs? Second, if the attackers themselves are clean, where can they threaten their money to avoid the mob?

Do not expect the Liu Yan to "ooze and not dye". And from this industry's strongman body, Liu Yan also learned that a little bit of mixed-river quality and philosophy: direct, overbearing, the pursuit of victory.

But Liu Yan the biggest unwise, is the illusion thoroughly confused, unexpectedly crossed that high-voltage line. In this side of the High-voltage line, belong to the gray zone, belong to a new industry to develop but it is difficult to avoid the original sin. More importantly, these original crimes lack effective and clear legal supervision and are in a vacuum state. such as online games, such as Rogue plug-ins.

On the other side of the High-voltage line, it belongs to the absolute black zone. There are clear rules and, if substantiated, can be brought to justice, there is no room for sophistry and manoeuvre. In the name of a generation, people are stolen. Prison life, a certainty.

From this perspective, Liu Yan and Xingdong have something in common: The two are far from sober enough to be smart, compared with their sophisticated opponents who want to imitate or want to play games.

This is the scholar's tragedy. They rise from this manic industry and are transformed by this manic industry, which is eventually swallowed up by this manic industry.

Not just the two of them. If readers, like the authors who are writing these words, are journalists, writers, and observers of the Internet industry, ask yourself: Are we fundamentally different from the top two?

Author: Cheng Tencent Science and Technology Center Director This article is from "Network Lake 36"