The school becomes everyone: ready to make money with the game?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

August 25, 7 days hotel chain announced in its official online trial version of the "Happy seven days" SNS community, the company tried to increase the brand stickiness to 6 million members. Almost at the same time, the mobile SNS World Net obtains the Japanese venture capital organization InfinitiVentures2 billion yen (about 2 million US dollars) investment.

In the SNS concept continues to be sought after, at the same time, the friendship between people can bring the commercial value to the SNS website operator has been questioned, looks like these Chinese SNS website encounters more is the trouble.

China SNS website Representative-Happy NET and Renren, is trying to expand the web game to bring the rolling money, their users mostly forget to come here the original goal is to find friends or through friends to find friends.

Game lost

Zhu Weiwei will not be able to log in for a few times a week--in fact, since he was dragged to these sites to help his friends add points, he has not contacted friends in the community. Happy net and everyone online games are mostly the same, the first feeling of fun voting, stealing vegetables, car parking and other small games can not attract his frequent login, he has been tired of those mechanical repetitive operation.

This is the current Chinese most SNS site will face the problem, most of the people came to SNS site will soon come here to leave behind the brain, directly into the fun of web games.

SNS websites all feel that lets the user develop the user is a good way. In order not to be bound by the characteristics of the student, Chen, chairman and CEO of Oak Interactive Group, has made a decision to change the "school net" into Renren, and his reason is to get more and more extensive social groups--along with the "Campus network" of college students from "inside" to "Off-campus", He had difficulty to persuade those white-collar users to come to the campus, "net" three words has become the development of attracting 330 million internet users obstacles.

Although he cannot explain it himself: sacrificing "net" for a larger user base makes advertisers feel that the site is not accurate enough, but he has apparently given everyone online users planning a little relationship with the future-advertising, games and E-commerce. To this end, Chen also hosted the development of a dedicated platform connect to allow those small applications and socialgame companies to settle down here, the flow of their 70 million users to them, and their income sharing.

In Renren's connect platform for more than 2000 applications, the largest application is happy Farm, Sunshine Pasture, happy Aquarium and other games, access to more than million days active users, there are happy farmers, Glory hospital, my restaurant and other web games, daily active users in more than 500,000.

The CEO of a micro-socialgame company that provides small games for Renren says his small company can make easy money here, earning millions of dollars a month. But his team must continue to develop more new games and upgrade the game to keep users bored and play.

Chen also plans to allow these users to spend more money on renren, such as air tickets and hotels, in order to be able to successfully docking, he specifically in the global economic downturn to buy the company's shares of E Dragon, to become important shareholders. But it seems that the combination of the two companies in the product is not smooth--in his words, this continued to absorb the stock of the way to continue, until the E-Dragon and Renren network smoothly docking through.

Friends have no "value"?

The Mobile World Network, which has just won another round of strategic investments over tens of millions of dollars, is also interested in attracting users to develop more friends, but the company's main profit model is still mobile games and some digital distribution-such as pictures, ringtones. It looks like 7 days. The hotel chain is trying to make a real community website. Unfortunately, its main viscous products are also games.

7 days chain Hotel CEO Zheng spent less than 1 million yuan to develop a number of small games with hotel characteristics, the game can be implanted 7 days hotel discount Promotions or some other products. Zheng hopes to push the hotel's operations to the "fourth level of E-commerce", that is, from the virtual to the reality, the use of Low-cost way to construct the community and living environment, and affect the real life-he does not expect his SNS community to make money, But he hopes the SNS will help his hotel guests choose to stay in the hotel for 7 days while traveling.

Seemingly viscous increase, but most of the original intention of SNS is very different.

The number of SNS Internet users has doubled since 2007, with 55.6 million American adults visiting social networking sites at least monthly, up to 1/3 of the U.S. population, according to Forresterresearch, a US research firm. But in the United States, SNS users use the services on the site mainly by email, email friends to send photos, watch the internet share video or streaming media, buy things, visit other social networking sites or use Instant Messaging to contact others.

In fact, Facebook has always wanted to sell virtual goods to users in addition to online ads, such as users buying virtual electronic goods, such as flowers and guitars, for a friend at a price of 1 dollars per piece.

In China, friends do not cause so much sharing behavior, willing to give gifts to friends of the money are from the free service-it seems that friendship is not so "valuable", the Chinese give a friend of the virtual goods can not be more to let a SNS site to survive the degree.