The school rejects "marketing blackmail" to show the new power of video from the media

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The whole development of internet marketing is a "face" to "point" process, in the past, a business owner in the line to promote the need to rely on a lot of large media platform large flow (three-in-one) of the resources, and for the vast majority of just trying to net small business owners, costs hinder the development of a small factor. Nowadays, some business owners with high value content and new thinking can use the media to promote themselves and escape the traditional marketing path of the so-called "industry boss coerce". "Vitalize" from the media marketing strategy in reality is also common.

Since June 2013, the school has gone from the media line: refusing to buy ads, advocating content dissemination, for their own endorsement. In this age of information fragmentation, the spread of content is no longer a rigid, plain-text pattern. On the contrary, the dynamic visual transmission effect is more lethal than static text, more can get the user's favorite. The consultation school is to use the reality show Video courseware mode to pass the exquisite content to the user. And the short video itself in social media performance is also better, not only to bring traffic to the site, but also can promote the image of corporate brand deepen content. The most important thing is: the Enterprise has put its own door entrance, become a form of media, no longer urgently need to spend money to buy ads.

From the data, because the advantages of the media itself will give new users more trust, and then will drive the Web site online Browsing time (times on site), which is very helpful for the enterprise follow-up online conversion. New users each time on the site to watch the original video can be graded, you can download courseware PPT teaching materials, you can make suggestions for discussion, can be forwarded to friends, this series of actions led to the new guests of the return rate (return Ratio 83%). Compared to the traditional pay ads only to drive traffic, but can not leave the amount of marketing method is indeed more effective.

The way the school is used is from the point of view of the play, will save the cost of advertising to the content of production costs, so that the service or product more sophisticated, and a good interpretation of the content of the king's marketing concept. So for a lot of small business owners, especially just net enterprise is a good reference. Focus on the content of the form and quality of marketing, to give more input, appropriate to weaken the media consumption. Perhaps such a media marketing method will bring you different results.