The scientific tradeoff between online marketing and online relationships

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Gourd Blog Blogger recently observed some of the industry webmaster friends, because daily has been on the site activities, the main focus on optimization and ranking, and when a new product marketing project down, simply rely on ranking to do the relevant promotion, offline promotion and marketing far behind. Bloggers today want to talk about marketing promotion offline and online relationship.

It's not the cart.

For many enterprises and individual marketing projects, online promotion is actually only as an offline marketing assistant form of existence, there is a line after the line. But there are a lot of marketing often putting the cart before the horse. Some webmaster will be the main focus on the search engine rankings and information network promotion, for offline promotion and marketing is only in the form to do some work. On site maintenance alone, the focus is indeed on the optimization of the site. However, related to the specific product marketing, for some products, online promotion to a large extent only as a supplement to the marketing itself to see. Host Control Panel Chanel for example, from the host to the vast number of webmaster, the panel are relatively unfamiliar, through the network and other resources to expand the way to start offline marketing is a key job, if only through the online publicity, this is very weak marketing effect.

Not overly dependent on rankings

Now the majority of the webmaster is still subject to the search engine rankings, in fact, a large part of the reason is that webmasters are subjectively too dependent on rankings and optimization, too narrow vision. Take the marketing project, the network advertisement in the end how many actual conversion rate, this today still cannot calculate accurately. Expanding the publicity, more people know, does not mean that someone will be willing to buy your things. For online promotion, we have to hold a scientific understanding, online promotion can achieve a how the effect of different sites and different products are there are differences, they have a suitable for their own development of marketing methods, and the promotion of the line can not be used as a pass, the promotion on the line as the entire marketing a staged advertising carrier.

Line and line can not be separated

From the point of view of marketing, only keyword optimization is not enough, from the perspective of Internet development, business enterprises are now to reach the network, online and offline is inseparable. Online promotion can broaden the channel for offline marketing, while the online response can provide guidance for online promotion. Expand the line of human veins, extensive use of the past business circle to do new product marketing, and the network needs of daily life in the long-term accumulation, offline work can make the promotion of online become more targeted. A good combination of the two is a clear direction for all those involved in marketing today.

Many long-term interaction with the site optimization of friends, can not be subject to their own narrow visual range, to often jump out of their own circle to look at, according to the characteristics of the marketing object itself, the need to scientifically weigh the relationship between the line and offline. If you do not pay attention to the expansion of the online, the promotion work on line sooner or later will be exposed to obstacles and inadequate.

Original article Source: http://www.huluboke.com/Gourd Blog

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