The scramble for electric cars is getting crazier

The scramble for electric cars is getting crazy. When Musk went to China to deliver Tesla to the first owners, BYD and Daimler jointly announced on April 20 at the Beijing Auto show that the first proton-powered pure electric car was officially listed this September, first in Beijing, Shanghai and Shenzhen.

According to the day announced the price, Teng potential pure electric vehicle price is 369,000 yuan, with BYD E6 369800 yuan top price basically equivalent. BYD President Wang Wang, in an interview with the 21st century Economic report, said BYD and E6 brand is not contradictory, the more inclined to the public transport market.





BYD Daimler did not make a big difference in the marketing model. The use of traditional car sales of the mature model, franchise dealer sales. In the target market, but also different from the current domestic other pure electric vehicle products value of public transport and leasing, direct targeting of the popular private consumer market.





, also interviewed by Daimler Greater China chief executive Tang Shike, in his view, the traditional car technology and electric technology better combination to ensure product performance, more important than innovation gimmicks. BYD Daimler did not release the market for pure electric vehicles, but also temporarily no follow-up product planning.





directly into the private consumer market





"21st Century Economic Report" (hereinafter "21st century"): Teng potential is the Mercedes-Benz and BYD cooperation brand, in the traditional car and electric vehicles two areas have the meaning of labelling. At present, there are BMW's Connaught, Tesla's brand, Teng potential how to define competitors?





Wang: As far as BYD is concerned, our cooperation with Daimler is, in fact, the first technical cooperation, and our Chinese joint ventures basically belong to the market for technology, it should be said that Mercedes-Benz and BYD cooperation to create a combination of technology and technology precedent. It can be seen from here that we have made the attempt, is also the most needed Chinese enterprises.





2nd, on the potential of the product positioning, in fact, there is no electric car, there is such a new thing, the most critical is its reliability, security. For pricing, as a partnership, it is good to give an attractive price and hope the market will accept it.





Tang Shike: We are developing this car at the beginning of the emphasis on the car to be safe, reliable, but also comfortable. In this regard Daimler has invested a lot of engineering skills in vehicle technology. In addition it has to have the right mileage, BYD in battery technology to provide us with a lot of resources. We also know that the Chinese market is a very competitive market, so know the price must be competitive.





As for Tesla, we think Tesla might be positioned more upscale in an electric car, which is equivalent to a Mercedes-Benz S-Class car. For the Connaught model, you still have to look at the comparison, I can only say that we are denza the car is very confident, the strength of the investment is very much; products on the view, the internal space is relatively large, which is more competitive.





"21st century": what is the judgment of the two sides on the development of the commercial market of pure electric vehicles in the next few years? For this product, Tengzhong has done sales planning?





Tang Shike: Generally forecast market sales in all aspects are more difficult, to the electric car this piece is more difficult, customer satisfaction with the product is not satisfied with the convenience of charging, price, use are more difficult to predict. Now also can not provide to write reports used in sales forecasts, if you go to Shenzhen to see our production workshop, we will find that our investment is very real, so far both sides have invested about 300 million euros. Because we can be sure that the development prospects of the Chinese market is more favorable, the government is very supportive, so both sides have made very serious investment.





"21st century": BYD's electric car e6 and Teng potential first car price difference is not very big, how BYD to two brands how to do differentiation?





Wang: We e6 focus on building taxis, China and abroad have been operating in many cities, E6, K9 is the public transport zero emissions products. We are successful in 44 cities around the world, and strive to make public transport and taxis achieve zero emissions, and free potential contradictions. We also launched a qin, the car price is very close to the people, the family's first car, charging station inconvenient circumstances, you can buy a dual-mode electric car Qin, and the family second car to buy a zero-emission car may be better.





"21st century": Where is the city ready to sell? Is there any need to adjust Beijing's support for the promotion of new energy vehicles?





Wang: First in Beijing, Shanghai, Shenzhen Three markets, other cities are also ready to work as soon as possible. Beijing because of environmental pressure to formulate a "2366" plan, this year to promote 20,000 units, next year, 30,000, and the two years after each 60,000 units, which refers to new energy vehicles.





This plan is actually very attractive, but if there is no good product, no people rely on products, it is difficult to complete the task. When we launch the momentum, it's not good to be late, it's best today. So we have to meet Beijing such a big city 300 kilometers of mileage, less than 160 km is not suitable for Beijing, a traffic jam to the three ring and then open air-conditioning is difficult to meet. The vigor of the mileage in Beijing, Shanghai, Shenzhen Three cities will have more advantages.





Tang Shike: There is a supplement, we also know that the Beijing municipal government is very supportive of the development of new energy electric vehicles, if the Beijing municipal government can not limit the number of electric vehicles restrictions, for electric vehicles is also very good.





"21st century": Teng potential Dealer network and Mercedes-Benz what is the relationship? Is it a stand-alone network?





Tang Shike: In the already business of Beijing, Shanghai and Shenzhen, the choice of dealers are Mercedes-Benz dealers, but teng potential distribution stores are independent, and Mercedes-Benz is separate, have an independent teng potential standards, in Beijing at present only planned a family, in the future we look at the market development.





product planning is still waiting for a first-class





"21st century": The combination of Mercedes-Benz and BYD, is considered the combination of traditional technology and new energy technology, and some start in the new energy vehicles compared to what advantages?





Wang: First of all, look at its maneuverability, you drive the car, maneuverability compared to the current most popular American brand of cars, there will be a completely different control of the experience, this control is entirely from Mercedes-Benz technology. The second is the reliability, Mercedes-Benz has more than 100 years experience in car-building, coupled with strict product quality standards, its reliability should be said that the current Chinese market the best, but also more than our Qin and E6. The third is the safety of the product. BYD Battery technology is the most prominent advantage of high temperature security, which is precisely the most concerned about the safety of users. These will certainly create a potential for this product to meet the needs of the current electric vehicle consumer functions.





"21st century": what is the position of Tengzhong in the whole Daimler system?





Tang Shike: Development Teng potential brand at the beginning, we consider the Mercedes-Benz is high-end luxury brands, BYD is compared to the public brand, so teng potential brand to find a more appropriate position. This car in the technology, production, quality has used Daimler so many years of experience in vehicle technology, so the car's safety, reliability, quality are very confident. In addition because the positioning of the product is accurate, is a popular product, the market will be attractive.





"21st century": Some brands have been in China continued to launch products, such as Connaught, in the next 35 years, teng potential in the product camp there is no planning?





Wang: The next product, in fact, we also think that if the market is very good, will certainly step by step, shareholders are also discussing how to go next.





Tang Shike: There is no plan for the Second product, we first do the first product, if the market development good who is unwilling to continue to do? Now this period of time or to make a more exquisite product, not only BYD, there are supporting manufacturers, all the system to ensure the perfect
products




"21st century": future proton battery technology is not fully synchronized with BYD?





Wang: BYD's lithium iron phosphate battery technology is improving over time, including energy, density and cost. These changes must be synchronized and will be applied to the proton.





BYD has a very core technology in battery technology, we also have very rigorous and very scientific technology in BMS system (battery management system). Teng potential with BYD first into the BMS management of its energy, including management of its display, including management and electrical safety, and so on, the system in accordance with the standard of the potential to test, strictly in accordance with the requirements to design.





I finally talk about a problem, many foreign-funded enterprises in China to make a lot of money, but only Mercedes-Benz to make money while responding to China's call, with technology and Chinese enterprises technical cooperation, compared to other joint ventures much better, this should be worth affirming, but also a social responsibility.