The scramble for the big game market

"Client online game market breakthrough billion." "Yesterday, the" 2011 4th quarter China online game market monitoring data show that the Chinese online game market scale of 10.291 billion yuan, occupy the market top three Tencent, NetEase, Shanda and other enterprises occupy 65.47% of the market share.

Easy view of the data show that the 4th quarter of 2011, Tencent, NetEase, Shanda performance has increased, mainly thanks to the holiday promotional means.

Sun Mengzi, an international analyst at Analysys, says game giants are also open to competition for other markets as they continue to plump for their products.

Tencent for the activities of sports Games held the "League of Heroes", "cross the line of fire," the market attention has been continuously promoted, while the high amount of bonus, so that the market to promote the effect of doubling. "Q Pet big le Dou", "palm three" and other products in the mobile end of the line, making Tencent in the game market leader's position to be further consolidated.

At the same time, Shanda for the mobile end of the investment since the 3 quarter more obvious, whether to become a business growth point remains to be considered. NetEase is driving revenue growth through other new products under pressure from the decline in the income and user volume of World of Warcraft.

Other manufacturers, the aerial network shooting game "paper people" performance, and gradually make up for the "tank World" to touch the top of the defect. Network Dragon Company products have been upgraded, the 4th quarter of continuous promotional activities to make the current quarter of the net Dragon income apparent. In addition, the Net Dragon at the mobile end of the income is also very bright, is expected in 2012 years outstanding performance will continue.