The scramble for the trademark of the easy letter or ignition

Absrtact: Online just 3 days of Ishin encounter and micro-letter similar trademark issue. Yesterday, the reporter inquires the Chinese trademark net discovery, before NetEase already had many enterprises to apply for registers the letter trademark. This means that netease may face the risk of not being able to get a trade mark.

Online just 3 days of Ishin encounter and "micro-letter" similar trademark issue. Yesterday, the reporter inquires the Chinese trademark net discovery, before NetEase already had many enterprises in the application registration "easy Letter" trademark. This means that netease may face the risk of not getting the "easy letter" trademark.

Yesterday, the reporter inquires China Trademark network found that the current "easy letter" trademark registration of a total of 13 applications, involving 6 companies and two natural persons. Among them, Beijing Jin Cheng and News Technology Development Co., Ltd. application date is last September, the application of the trademark number is 38th, covering the "provision of telecommunications with the Global Computer Network Service", which is NetEase "easy letter" service areas.

Yesterday, the media contacted Jin Cheng and news administration manager Cui, the other side said: "We are not malicious registered, because we have products." And when we apply for registration, we do not know NetEase and Telecom will launch the same name products. Now the ' Easy letter ' trademark has not been applied, if follow the procedure, within a month or two can be expected to reply. ”

Reporter yesterday on this matter interviewed NetEase, NetEase responded that the state administration of Industry and Commerce Trademark Office has accepted NetEase submitted on the "Easy Letter" trademark registration application. and NetEase CEO Ding Lei also confirmed that NetEase is currently applying for the registration of "easy Letter" trademark, "may (the approved) time will be very long."

It is understood that up to now, there is no "easy letter" trademark obtained Trademark Office approval registration.

-News Background

The trademark issue has long been a cautionary tale

Coincidentally, Tencent has not yet legitimately obtained the "micro-letter" trademark, and Beijing Union intelligence Zhaoyang on the "micro-letter" trademark controversy is still entangled in.

Although the trademark is small, but it carries the huge commercial value, cannot despise. In this regard, some well-known enterprises have a precedent. Lenovo 2001 to the international, because the English name "Legend" in the world by more than 100 companies registered trademarks, had to spend huge sums of money renamed "Lenovo". In order to use IP "D" trademarks in China, Apple also had to pay 60 million dollars to the Shenzhen crown.

-Lawyers ' views

NetEase faces trademark risk

Zhao Occupation, a lawyer with extensive experience in legal disputes in the Internet field, said that according to the principle of first application stipulated in the trademark law, the same trademark, who applied before, would be given priority and would not be changed because of the size of the enterprise. Another disadvantage to NetEase is that Beijing Jincheng News Company has the first products, and NetEase's "easy Letter" products, NetEase may face a large trademark risk.

If NetEase want to get "easy letter" trademark, how to crack?

Senior lawyer Yu Guofu said, if the other party to get trademark rights, NetEase can apply for dissent, or even initiate administrative proceedings, for their own time. Zhao Occupation also pointed out that the trademark registration does not allow similar trademarks coexist, but is not to say the same text, if NetEase registered trademarks, in the form of changes, and other "easy letter" trademark clearly separate, may also pass. There is another way, that is, NetEase to privately persuade the registration of the trademark enterprises to give up, or simply bid to buy.

-related news

Ding lei selling Meng "Kneel for" user understanding

Beijing Times News (reporter Li Bin) "Easy Letter" although the online 24-hour user on the breakthrough million, but some of the product details experience has been the user "spit slot." Yesterday, NetEase CEO Ding Lei through the "easy letter" to reporters that he has been sparing no effort to deal with user feedback these days and actively improve the product. Ding Lei also sent to the reporter "kneeling" sell sprout diffuse expression, hope to get user understanding.

"Easy Letter" was "spit trough" problem mainly focus on the registration difficult, short message and message function weak, the circle of friends is too transparent do not pay attention to protect privacy, hair map slow and so on. To this, Ding Lei yesterday's exclusive response to this newspaper reporter said, he himself in recent days in person test "easy letter", received a lot of feedback, is urging the team to improve day and night, "this afternoon the text message channel will be expanded three times times, the basic solution to send a message after the other side can not As for the question of the circle of friends too transparent, he admits it was a bug in the beta version, seeking to submit an improved version to Apple in Thursday, and the slow expansion was due to a lack of expectation that there would be so many people registering for the experience, unprepared enough and "so hung up". In with the reporter "Easy letter" conversation, Ding Lei also sent a "SORRY" the words prostrate kneeling on the sale of the budding expression, apologized to the user, commitment to the fastest speed to provide improved version.

Ali join in the promotion of "intercourse"

Beijing Times News (reporter Li Bin) "Easy Letter" challenge "micro-letter", Ali also refused to idle. The day before yesterday, Alibaba Group CEO Lu issued an internal mail will Ali has been low-key operation of mobile social platform "" to the front, said to use 100,000 yuan cash incentives to promote the "contacts" of outstanding employees.

As a pawn in Ali's social platform, "dealings" was launched last July on the iOS client, targeting social products close to people's lives, with the words "mobile" and "living" "acquaintances". But in the past year, Ali has not devoted a lot of resources to promoting "intercourse".