The scramble for wireless web site resources has intensified

The uproar over the "Yao Ming generation" trademark infringement case escalated again.　　Following the registration of the "Yao Ming generation" general site, the defendant was sued in Wuhan Yunhe Shark Sporting Goods Co., Ltd. will be "Yao Generation" wireless website revenue bag, the incident highlighted the importance of the future network rights. It is understood that in the trademark registration, the same keyword can be registered in the 45 categories of trademarks, Web site resources is a scarce Internet address resources, with global uniqueness and scarcity. Unlike trademark registration, the same vocabulary can only be registered as a wireless web site or a common web site, followed by the first note of international practice.　　From this point of view, whether it is "Yao Ming generation" wireless Web site or universal Web site, recapture is not easy. "Yao Ming generation" controversy escalated, once again reminded the importance of corporate network brands.　　For each enterprise that wants to enter the mobile e-commerce, the wireless URL resource is a very valuable and scarce network brand, and if you want to prevent the loss of brand assets, seize the opportunity of mobile E-commerce, early registration and prevention is a correct attitude. Hu Gang, a prominent Internet legal expert, said: "The ' Yao Generation ' wireless website has been registered as a wake-up call for intellectual property." In fact, not only Yao Ming, many enterprises in the market when the network Brand protection awareness is not strong. As for how to protect the network brand, the market is not into the brand first is an important strategy, and ' trademark + domain name + URL Resources ' Comprehensive protection strategy can be said to be a common practice. In this respect, Suning, Gome and other comprehensive registration cases can be used for reference. "Not only that, wireless Web site as a mobile internet addressing technology with mobile communication technology to integrate a new service, in line with the relevant national technical standards, but also enterprises to carry out mobile marketing tool."　　Wireless site can not only provide enterprises from the construction station to promote a full range of mobile marketing solutions, and, "Yao Generation" and other wireless site keywords, can quickly intercept business opportunities for enterprises to help companies significantly improve the number of mobile website visits, attract a large number of potential users, to seize the commanding heights of mobile Internet.　　Experts said, comprehensive view of the "Yao Ming generation" brand dispute escalation incident, for all enterprises to enter the Internet, in the establishment of its online brand, the successful use of Web site resources to carry out network marketing, is one of the most feasible strategy. Commercial newspaper reporter Kim Cho-li to share: