The search engine is how to judge the length of the user's visit to affect the ranking

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Along with the search engine ranking algorithm unceasing improvement, in the SEO, the user experience aspect factor also receives the attention more and more, in which the website user visits the length is one of factors. So how does a search engine count the length of a site's users ' visits?

is the website statistics?

We know that almost all of the site statistics have user access to the function of the statistics, whether Google or Baidu has its own site statistics products. Then, the search engine is based on its own statistical product data as the basis for the analysis of site users access time to calculate the weight of it? The answer is no, no one site statistics can threaten "all the Internet sites are using My Site statistics", so the data obtained by the website is one-sided, difficult to apply to all sites , and the search engine itself is oriented to all sites, the different coverage of the nature of the search engine can not use its own web site statistics products based on the weight of the site calculation. However, the search engine does not exclude the use of its own statistical products for users to visit the length of the time to retest or auxiliary analysis processing.

So how is the search engine how to statistics site users visit long?

The final answer is in the search results page, the user's click behavior for the search provides a huge source of data analysis. For example, I search the search engine "SEO", my intention is to learn about SEO related knowledge.

The first is Baidu Encyclopedia, I have a knowledge of the concept of SEO, I will not click on it.

The second is the SEO related information query tool, does not meet my actual needs, I will not go to click on it.

The third is the training of SEO, I thought maybe it would suit me, I would click in, but I found that it was paid training, for the time being I just wanted to get relevant knowledge and had no intention of further professional training, then I would close the page and go back to the search results page and continue to search for the information I wanted so I could continue to

The focus here, by clicking a search results, and then back to the search results page to click another B search results, this time period is about equal to the user in the results of the site of the visit. Based on the analysis of mass data, this result can be used.

Why is the general garbage station even if the collection is high, but the traffic remains at a lower level? On the one hand, the search engine semantic analysis has reached a certain level, to a certain extent, to identify the quality of the content, on the other hand, the vast amount of users will be through the click Behavior to tell the search engine, which Web page is good, Which page is bad. This article starts in Zhangliang's blog (http://www.zhangliangblog.com/seo/seo_jump_out_rate.html), reprint please indicate the copyright.