The search engine marketing strategy of the Business-to-consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Solve the problem of the client website platform, the second problem facing is how to stand out in many websites, how to attract users to visit and buy. is the promotion of the website of the Business-to-consumer. Platform is the basis of operation, promotion is to achieve the protection of the goal. Search engine has become a necessary tool for our Internet access, coupled with the characteristics of the search engine itself, so that the promotion of the platform to promote the search engine. This is China Internet Information Center July 2008 data, among 253 million netizens, 175 million users use search engine. This is a huge amount of data. Of course, the use of the search engine accounted for 69.2%, and which users do not use the search engine. There is another data, bachelor degree or above, Internet users, the proportion of the use of search engine 93%, that is, the consumer Web site valuable, high-quality, have the purchasing power of users are basically using search engines.

In addition, the net buys the user when buys the product, will obtain the product information through each kind of channel, including the consumer website, the community, the friend introduction and so on, among them most important still is the search engine, accounts for the net buys the user 57.5%. And the user search keywords and search results have a very high pertinence, accurate expression of the user's intention. For example, users who search for digital cameras are likely to want to buy a camera so that the amount of traffic obtained through the search is naturally high. In this way, we can take advantage of the huge user groups of search engines to build a bridge between consumers and consumer platforms.

Search engine Promotion Two ways, the following specific analysis of these two ways.

Search engine Optimization (SEO):

Page Keyword optimization strategy

Although there is a huge amount of data, but each page can be optimized management of keywords.

Users search through keywords to your site. The web site often has a large number of product information, involving a large number of keywords, so through the content of each page, including product pages, classification pages, to more keywords to optimize, to achieve the optimal management of keywords.

Optimization Strategy for page design

Clear website navigation and UI design, not only elegant, but also search engine friendly.

Comprehensive consideration of user experience, product content, search engine of many factors, for the consumer website design clear site navigation. UI design is also fully considered to not affect the Web page loading, easy to crawl search engines.

Page Code optimization Strategy

Code is simple, lightweight, and easy to maintain. Important information to the front and filter interference information.

Code optimization Strategy is also very important, optimized code to facilitate the search engine to crawl more valuable information, reduce the useless, irrelevant content interference, so as to increase the relevance of the keyword, get a better search rankings.

Internal link optimization Strategy

Massive data makes the advantages of the inner chain very obvious. Improve the search engine on the Web site crawling index efficiency, enhanced included.

The more pages a search engine collects, the more it gets, because the more opportunities appear in search results. The web site is often a large number of products, in order to make search engines as much as possible to find these pages and records, link strategy is particularly important.

Through these four strategies, your Web site can be from Baidu, Google and other search engines to obtain a large number of high-quality traffic. And these are free for you, and the ANZ platform has done these optimizations.

Search engine Promotion (SEM)

Search engine Marketing (SEM): Refers to the search engine to spend money to buy keyword ads, PPC ads. Front already has the free search engine promotion SEO, why still need to spend? SEM is an effective supplement to the SEO, both in conjunction with the use of the consumer search engine to promote the best results.

Although it is the search engine paid to promote, but the SEM is not easy, because there are tens of thousands or hundreds of thousands of of keyword management, as well as impact assessment, competitor analysis, need a set of technical and strategic systems. So the website of the Business-to-consumer needs professional SEM service.

Australia Tatsu Technology by virtue of its own professional advantages, network marketing experience and a deep understanding of the search engine, for the business platform for Australia to provide SEM services. o Tatsu sem team has: experienced SEM team, a large number of keyword management technology and strong data analysis capabilities, this is our advantage. O-da sem services include keyword effect evaluation: Accurately track the effect of each keyword, for the keyword delivery basis.

Keyword Delivery solution: The vast number of data dug according to the best keywords, formulate bid strategy, daily budget, etc., write an attractive advertising content, the formation of the program. Competitor Analysis Report: The enemy can surpass the enemy. When, the red child and so on large-scale electronic commerce website all by the specialized SEM team is responsible for the launch.

Author Blog: Network Marketing actual combat http://www.houqy.cn