The search engine wants to use the exhibition shrinkage competition market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the increasingly diversified marketing approach today, the traditional marketing model has been greatly challenged, emerging network marketing is gradually improved, the new and old model of the game is inevitable. Enterprises should be based on their own rational analysis, choose the appropriate marketing methods to achieve the maximization of enterprise benefits.

Show shrinkage effect drop?

Show industry personage Analysis thinks, at present, there are some exhibition shrinkage, the reason is that China's overseas sales of Chinese enterprises from the previous simple trade and marketing era into the era of international marketing, enterprises according to their own actual and global competition situation to plan the global market, build their own sales channels and service network, Many enterprises choose Network Marketing This convenient and fast marketing way, in the fade out of large exhibitions but orders have not been reduced. In addition, the other important reason is that the exhibition on the buyer and seller information asymmetry, and if exhibitors and customers on the Internet can achieve good communication, there is no need to waste human, financial and material resources to attend the exhibition.

It's the best for you.

"Users are puzzled by the need for accurate information, and the general search engine is bound to move vertically." In advertising, large enterprises have strong financial strength, more relaxed advertising can choose a variety of ways, and small and medium-sized enterprises are more important to the effective income of advertising. In comparison, vertical search engine marketing is more suitable for small and medium enterprises to achieve point-to-point advertising on the network. But at present, a lot of companies still do not know how to use search engines to obtain business opportunities. "There are search engine business people say.

In fact, the current concept of marketing communication from the initial pursuit of the most widely disseminated "advertising" to "directional communication", and then developed to "Sentinel Transmission", is more accurate marketing means. As a new network marketing is also gradually improved in the market competition.

However, the industry is optimistic about the development of search engine marketing, but the merchant opinion is different. Some manufacturers believe that some enterprises personalized products more strong, change faster, look at the effect of the kind will be better. and enterprises do not value in the exhibition on the signing of the situation, but more emphasis on the development of potential customers, network marketing is not better than the traditional exhibition effect.

In the game of the new and old marketing mode, the enterprise should choose the marketing mode which is suitable for itself. is not the "big stage" is the best, for their own is the best. (Zebian Admin01)