The search engine, which has been secretly developed by Sogou for six months, has been tested internally.

Abstract: The internal outflow of Sogou search engine inside the interface (TechWeb map) November 18 News, TechWeb today exclusive learned that Sogou secretly developed a six-year long exploration engine has begun internal testing, and plans to mature after the introduction of the market. Analysts believe that this

Internal outflow of Sogou "exploration engine" inside the Inner Interface (TechWeb map)

November 18 News, TechWeb today exclusive learned that Sogou secretly developed for six months of the "exploration engine" has begun the internal testing, and plans to mature after the introduction of the market. Analysts believe that this "browser + search" pattern will be a new direction of competition in the vertical search field.

In the September 5 Wave Gold news conference, Sogou CEO Wang Xiaoquan first introduced the Sogou is developing the "search engine", and how the browser intelligent recommendation and search combined with the live demo. October 31, Sogou in the earnings announcement of the official release of the news, causing concern in the industry.

According to people familiar with the matter, Sogou inside will call it "exploration 2012 plan", has been secretly developed for six months. Its essence is a new personalized search recommendation technology, it can be based on the specific access situation of netizens, intelligent transfer cloud of the mass search results, and then through the browser client to actively recommend the user can be interested in accurate information. For example, when online shopping, Sogou high-speed browser can automatically other site prices, user evaluation, coupons and other related information to actively push the user, but also personalized settings.

According to the flow out of the inner interface, Sogou "exploration engine" covers the field of E-commerce, as well as news browsing, air tickets hotels, tourism, local consumption and other applications.

Analysts believe that this "browser + search" pattern will be a new direction of competition in the vertical search field. Sogou CEO Wang Xiaoquan that if the input method is "forward", the browser is "Avantgarde", the search engine is "defender", the combination of the three, on the Internet to form a strong strength of the "Dream Team." And 360 chairman Zhou earlier said that 360 will not imitate Baidu to do the traditional search, and will be in the vertical search field more attempts, "we will try to search for recommendations and vertical search, the future will be browser advantage and search the new direction associated." ”

Analysts believe that since Google withdrew from China, Baidu, China's search market alone, but with the enhancement of browser access advantages, "browser + search" mode has begun to show a new competitive energy, if including 360, Sogou and other enterprises are beginning to explore this model, Baidu will be the box model caused a certain pressure.

Sohu Three quarterly results show that Sogou company in the third quarter should receive revenue for the first time exceeded 100 million yuan. The results quoted CNZZ published data that Sogou's usage rate (7.51%) has surpassed Google (5.49%) for the first time, becoming the second-ranked search engine in China. In an interview with the media, Wang Xiaoquan described it as "a slight rear-end collision."