The search market is brewing upheaval

Absrtact: With the new wave of mobile internet, the search market is also brewing changes. In the past 2012, in addition to a large number of ups and downs of the event, new technologies, concepts, new standards to generate the quantity and quality is much more than in previous years, let people bell

With the new wave of mobile internet, the search market is also brewing changes. In the past 2012, the number and quality of new technologies, new concepts, and new standards have been greatly exceeded in previous years, with the exception of a large and ups-and-downs event. And these new technologies do not focus on the same trend or the same subdivision, but in many different areas, different levels at the same time bear fruit. This breaks the usual paradigm of previous years in which search has been dominated by micro-innovation and the addition of search, some of which could completely break the existing pattern of search and search techniques.

Subvert the most power

New generation search and knowledge sharing

October 2011, the search was announced to re-enter the market and confidently put its own search products named third-generation search. If the beginning of the birth of people can not see what the so-called third generation of search is the third generation, then after 2012 years of rapid development, improve, the third generation of search has been able to let people see the new generation of powerful advantages and subversive experience.

In August 2012, Google announced the inclusion of a knowledge map feature in search engines, providing direct contextual information about people, places, and other searches through sidebar. Search, Google, Microsoft no doubt represents the most radical way of searching the new technology, that is, through the addition of search engine technology beyond the wisdom of knowledge system, improve the quality of search results and the degree of humanity. A simple truth is 1+1>2, the different sources of wisdom between the advantages of the search engine itself must surpass the purely mechanical "system automatic generation", thus completely subvert the existing search market, technology pattern.

Google's knowledge map and Microsoft's Bing Snapshot column are a collection of information about Third-party Web sites, focusing all the wisdom on the Internet. And the search for the third generation of search results of the manual collation, induction, typesetting, is to join the wisdom and experience of people. From this dimension, the third generation of search in the way forward on the road farther, but also more representative of the mainstream search innovation, national enterprises this time at least in the consciousness of leading the international industry giants, but no longer trailing and cottage.

The most rapid development

All kinds of vertical search under large data

In the 2012, netizens also witnessed a large number of vertical search and rapid rise, through the summary of Industry analysis and project founder of the Readme, these vertical search technology seems to be the beginning of the big data. Large data is not only the driving force of search technology innovation, but also the important factor of dismantling traditional search market. If any search results can be exhausted within 200, then all users basically do not need a second type of search engine products, one to two of the same kind of comprehensive search engine to occupy different entrances can basically meet all the needs.

But any search results are almost impossible to exhaust within 200. Users who are still insisting on using the traditional comprehensive search must greatly increase their own filtering, retrieval of information workload, or to increase the number of qualifiers to try again, or many times manually page, the naked eye to find. Unwilling to submit to the user began to seek different search engines.

Vertical search, with its explicit directivity, first filters out a lot of useless information, and then provides the user with relative optimization results with its specialization. Where to go the rapid growth of the network and the recent marriage with Sina Weibo social search network, seems to be a concrete example of this trend.

The most promising future

Mobile Internet search

In response to the growing trend of mobile interconnection, new players and veteran giants have shown ample sincerity and imagination to the public, and the search field is no exception.

November 2012, Sogou released a new personal intelligent voice assistant software Sogou voice assistant. According to its data, the software integrates "native Chinese language Model" and "Internet Thesaurus" based on cloud technology to realize voice search and tool query based on Internet news, pictures and practical life consultation. This can basically be regarded as local enterprises to Apple, Google and other similar advanced technology of the successful Chinese, let Chinese continue to keep up with the pace of technology and the development of the Times.

Tencent is more optimistic about the two-dimensional code in search input mode, Tencent and two-dimensional code supporters can be hailed as the 2012 two-dimensional code year. Moreover, the two-dimensional code seems to also subvert people's search habits and even thinking patterns.

Of course, we must not forget the interconnection of traditional mobile technology: This includes the gradual maturation of SMS search technology and the trend of search of 12580 telephone navigation systems. In a sense, the whole society is searching.