The "seasonal" secret of internet Marketing

Industry: Tourism Keywords: seasonal use of money-saving reference: five-Star Although the tourism industry in the whole industry recession, but the Inner Mongolia new century Comfort international Travel Agency Network director Su Zhenguo said: "Baidu to promote our company's brand and popularity brought a lively scene."　　"And all this is not simply rely on Baidu promotion, but Inner Mongolia Kang Hui has a set of" actual combat secret "the greatest extent to play the effectiveness of Baidu promotion.　　According to Su Zhenguo Introduction, participate in Baidu marketing platform before, the company's website click rate and browse volume is very general, because set up some commonly used keywords, the Spring Festival so far the company's advisory phone is almost blown up, a change before deserted situation. In fact, Inner Mongolia Comfort travel company to join hands Baidu marketing platform is not a long time.　　December 25, 2008, is the Inner Mongolia Comfort travel company to join Baidu Promotion day, and this is its business growth and brand expansion of the watershed.　　Inner Mongolia Comfort Travel service is a leading tourism enterprise in Inner Mongolia, which mainly provides professional and detailed tourist information, which covers the inner Mongolian characteristics and even the tourist cities and scenic spots at home and abroad. From the development stage of the tourism industry in Inner Mongolia, with the increase of residents ' income level and the change of consumption structure, the demand of tourism consumption has increased greatly.　　But how to further expand market opportunities? Su Zhenguo introduced the experience of Inner Mongolia Kang Hui in internet marketing.　　He says tourism is seasonal in the north of Inner Mongolia. "For example, it is summer, is the tourist season in Inner Mongolia." At this time we put ' Inner Mongolia grassland ', ' Inner Mongolia Desert tourism ' such keyword, although the competition is intense, but this kind of keyword brings the visitor quantity is the biggest. Su Zhenguo then said: "And in the winter, the cold weather, to the prairie travel friends less." We will stop the ' Inner Mongolia grassland ', ' Inner Mongolia Desert tourism ' such keywords, and open ' Inner Mongolia outbound travel ', ' Inner Mongolia tourism ' such keywords. This is not only in accordance with the laws of Inner Mongolia tourism, but also conducive to saving the Internet marketing investment costs. Achieve greater business opportunities with minimal cost. "Now many people say that internet marketing to be accurate, I think this is accurate." But can not die brain, simple and accurate does not necessarily bring business opportunities, such as we cast ' Inner Mongolia Kang Hui ' is the most accurate, but will not bring many customers. However, we will continue to put this keyword, because our goal is to do long-term brand promotion.　　Su Zhenguo stressed. According to Su Zhenguo revealed that the first in Inner Mongolia Hui in Baidu cast 50 keywords, and later screened, seasonally stopped some, opened some. It's a bit of a hassle, but it's very cost-saving. "And Baidu's customers are also very good, when I feel open and stop some key words, as long as the phone in the past each other quickly respond." "Generally speaking, the effect of Baidu is obvious, relatively easy to operate." We have also done travel agencies and other websites and other search engines, but feel more than Baidu, other promotional methods of information relativeLag, processing feedback slow. Or Baidu quick, in the economic crisis is our helper. "Su Zhenguo said. Commercial newspaper reporter Chi Qibin business: Tourism industry is divided into off-season and peak season, do Baidu to promote the time can change with the season. Winter time to stop some of the key words about summer tourism, to open in the summer. This saves the cost, the effect of marketing will be better.