The second half of this year the domestic video site ushered in a new wave of competition

Absrtact: Following last year's genuine series of competition, the second half of this year the domestic video site ushered in a new wave of competitions, focusing on the short video and listing. Last year, a high-profile announcement with the Chinese friends of the combined listing of Cool 6, recently announced a separate listing, the successful landing on the Nasdaq,

After last year's genuine series of competition, the second half of this year the domestic video site ushered in a new wave of competitions, focusing on the short video and listing. Last year, a high-profile announcement with the Chinese friends of the combined listing of Cool 6, recently announced independent listing, successfully landed on Nasdaq, and renamed to Cool 6 media, which also blew up the domestic video site collective listing of the assembly number. Subsequently, the music network in the Shenzhen Stock Exchange listed transactions, traditional video giant potatoes, Youku listing rumors are increasingly clear.

For a time, the domestic video site listing trend has become the outside focus. In fact, 5 years of rapid development, coupled with the genuine controversy last year, industry competition is increasingly white-hot. However, the profit problem has been plagued by major video sites, and many sites are still in court, so, some analysts look at the net Video site collective impact of the listing, that this is just a "collective impetuous."

Profit, piracy into the market stumbling block

Last year cool 6 and friends of the century combined listing, and announced in the genuine investment billion, is undoubtedly the industry a blockbuster, but also become a network of authentic video era "model units." However, 酷6网 's first to second-quarter financial figures were surprising, with a net loss of 11.8 million dollars in the second quarter. This has cast doubt on the Hulu model, which was once touted as a buzz last year (authentic long video brings advertising profits to video sites).

According to data statistics show that up to now, the video industry financing scale has more than 500 million U.S. dollars. From "Burning broadband" to "burning the copyright", but has not yet a real profit.

As the video industry's first camp of potatoes, Youku also said that video sites are positive development, has a stable business model, advertising revenue scale rapidly expanded. It is understood that with the traditional TV advertising unit price growth, this year has 12.6 billion yuan overflow, part of the flow to the video site. There are site owners more expected 2012 will usher in video site ads peak.

However, industry analysts are not optimistic, that the collective listing is only an industry "impetuous." Industry immature, burdened with the purchase of copyright content, homemade content and bandwidth of the huge investment pressure, as well as piracy issues, so that many people in the industry to see the light of the collective impact of video site market, "premature listing is not a good thing", should be a practical solution to piracy, profitability problems.

Homemade repertoire to reduce costs

In addition to the aggressive march on Wall Street, video sites are also increasingly popular with "homemade episodes", which are viewed as genuine long videos, another big direction for future development. It is understood that the second season of 酷6网 's homemade drama "Boys" will be aired in the Guangdong region, cool 6 and Guangdong TV station cooperation, the future together to create entertainment and other programs, Tudou has launched including "Internet Millionaire", such as a number of homemade programs, odd Art network launched a television guide program "Strange Arts Universal video."

Shanyou said that the beginning of the second half of this year, the major video sites will be launched short video competition, the future will be long video, short video "Double Line" development. The so-called short video, refers to entertainment programs, news tracking, drama and a series of homemade video programs.

In essence, the homemade drama is not only a video site differentiation route, more important is to reduce costs and ownership, compared to a tens of thousands of domestic hit TV series copyright, the investment of homemade drama is undoubtedly dwarfed.

At the same time, the head of the video site revealed that today's Web site is keen on homemade drama, a major factor is to attract more advertisers, using episodes, programs to achieve implantable ads, "now everyone to from the traditional TV media transfer out of the ads eyeing, want to rob this cake." (quiet)