The second name of the keyword conversion rate is high, okay?

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Very early to come to explore the keyword ranked second, the conversion rate?! How much worse than first place?

These two days think a lot of such problems. A very general answer is that the most direct factor affecting the conversion rate of the second place is the conversion rate of the first site. Imagine a user searching for a keyword, such as "SEO". He first opened the site is first, then the second ... In most cases, the first page that a user browses is usually the one that stops at the first place. In other words, if the user opened the first site, he had been able to find the information he wanted on the site, he can assert that he will not open a second site is not more than 20% probability. Or that the station of the second place is already very low.

Last month when I first began to pay attention to "Rainbow QQ" (www.tansuangai.org.cn/caihong-qq.html), the heat of the word is only 8,000, then I made a single page. To now the "rainbow QQ" The heat has more than 4W, so the word of fire, my single page a day to 30 several IP. It's hard to imagine! All the relevant long tail word rankings are up, how can IP so little? In fact, a very important reason is because the official website of Rainbow QQ has been ranked first. Imagine, the user searches "Rainbow qq" This word as well as his long tail word, for what? is not to understand the rainbow QQ, even download Rainbow QQ Mody? And this information, the official website has been able to be very accurate to the user, you say that the presence of the station there is still meaningful?

Most of the time, SEO as a tool, its power is limited! As the predecessors described, no search engine optimizer can assure customers that the ranking is the first place. The only thing they can guarantee to customers is to optimize the relevant keywords of the website to the position of the search engine relative to the front. Many times the first advantage is much better than the second!

Of course, like Non-mainstream (www.f-zl.com.cn), the flow of first and second should not be much different. Because Non-mainstream is a vague concept, not like Rainbow QQ is a real software. So when users look at Non-mainstream websites, they always fantasize about whether they can find more personalized information on other websites. So, this kind of conceptual word, the conversion rate of the second name and the first name is not much worse.

Author: Blue Zhe 祎

Original: Jiangxi Nanchang SEO Blog (www.seo-jx.cn)

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