The second southern Area network marketing industry gathering meeting record

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The second southern Area network marketing industry gathering meeting record

Time: December 15, 2007

Venue: Guangzhou Mediterranean International Hotel

Participants: The Pearl River delta region Professional SEO Members

Moderator: Sandy Choi

Moderator's address:

Distinguished participants:

Good afternoon!

Today, we hold the second southern Area network marketing industry gathering.

First of all, we would like to thank the "pole China" for this and the last party's sponsorship, as well as NetEase technology channel, the media group Chinabyte, China Webmaster Station, webmaster Network, such as the support of the Web site.

Next, we warmly welcome Mr. Wu Weiding, the organizer of this gathering, to take the stage.

Message from the Organizer:

Hello everyone, I am Wu, is the South China Area Network Marketing Party organizers. I am honored to invite you to take the time to participate in this South China Regional Network marketing event. First of all, we would like to thank the exclusive sponsor of this event, "The China of Perth." At the same time, loyal thanks to NetEase technology channel, pole Media group, bit network, China Webmaster Station, webmaster Network, such as the support of the media.

The last session of the Southern Region Network marketing industry gathering, South China's network marketing people gathered. Discuss the exchange of "How to bring the reality of products into the network marketing?", we all have a careful analysis of this issue, in-depth discussion, have said that the real products can not be separated from the network advertising, network marketing, and with the popularization of the application of the network and more closely combined. This time, we will further explore the "network advertising strategy." Network advertising It has the following five points is not comparable to traditional advertising advantages:

1. Interactive Strong

Traditional billboards and body advertisements can only be transmitted by the Merchant to the customer unilaterally. It is not possible to engage with customers for immediate further communication, which may lead to customer churn. For example, if I were a merchant selling pet dog food. I made an advertisement for the product on the car. A client looked at my ad and remembered his lovely pet dog, but did not know which model of pet food we produced was suitable for his pet dog breed. Then if there is a professional salesman in our company appeared in front of him to help him answer questions. There is a great opportunity to capture this client. Unfortunately, we can't arrange a salesperson on every bus. (The table laughs). But through online advertising, when a customer expresses interest in a product and wants to know more about the product's details. He only needs to click on a free phone button inside the page. Our professional sales staff to provide instant answers to customers. At the same time we can get valuable user feedback information. That's equivalent to having a salesperson on every bus and grabbing every customer.

2. Strong targeted

In early 20th century, Philadelphia businessman John Huanamek said a very famous remark: "I spend half of my advertising wasted, but I do not know which part of the waste"; Now we can find an effective way to reduce that which may be "wasted half." The audience is the youngest, most dynamic, the most educated, the most purchasing power of the group, network ads can be based on user visitors choose to help you directly hit the most likely potential users. For example: or just that example, the people who take the bus every day have adults, children, elderly. The most important thing is that only a few of them have a pet dog. So my ad investment is less necessary than the people who don't have pet food. But if I advertise online, I can show my ads only to people who are interested in pets. This will achieve better marketing results. Speaking of here, I think of a lot of webmaster brothers, do the scope of the site is more complex. This is not useful for professional businesses. As a pet dog food merchant, I would prefer to show my ads on the website of the pet site, rather than displaying the pet food ads on the Web page of some jokes or lace news content. So the Webmaster brothers can pay attention to the professionalism of the website construction. Although probably IP is harder to do than lace news content sites. But I'm sure there will be a lot of businesses hoping to get a more professional visit.

3. Wide Spread

The simplest example: The meeting tonight decided to travel to some unfamiliar place tomorrow morning. It doesn't make any sense for him to set up the biggest billboard at this time of the road. First, he is not in the local area (space) is different. Second, now is late at night, most businesses have been resting, time is different. It's easy to fix it all. He just needs to press the power switch on the computer. He can see the hotel and the taxi Company information from the Internet. This example tells us who started online marketing. Who wins customers first. Summed up is the spread of online advertising it is not limited by time, space, and geographical constraints, it through the network of advertising information 24 hours uninterrupted spread to all over the world.

4, the number of audiences can be counted

One of the problems that traditional advertising can not solve is: Who read my ads, who will be interested in my products. These are the auxiliary means to be investigated in the traditional advertisement to solve the problem. Now, the network advertisement through the visitor traffic statistics each advertisement by how many users read, as well as these user lookup time distribution and the geographical distribution. These data are more accurate and real-time than traditional statistical methods. Thus helps the merchant to evaluate the advertisement effect correctly, to approve the advertisement to put the strategy.

5. Real time, flexibility and low cost.

Internet media has benefited from more and more new technology applications. So that advertising is more real-time, more flexible, lower cost. Traditional advertising, such as body advertising and newspaper advertising, will take a considerable amount of time. And the network advertisement can change the advertisement content in time according to the need, the change of management decision can also implement and popularize in time. Business enterprises in dealing with crisis PR more can reflect the superiority of network marketing. When a crisis arises, it will require businesses to implement fast and effective PR measures to quell the crisis. The real-time and flexibility of network marketing will greatly improve the enterprise to deal with all kinds of urgent matters.

On the other hand, network advertising also has a lot of deficiencies, such as: 1. Security and privacy protection is still inadequate, 2. Network advertising is not mainstream media, the actual effect remains to be seen. We should make good use of the advantages of network advertising, but also to face up to its shortcomings. How to carry out effective advertising to give full play to the advantages of network advertising, while at the same time as possible to improve its deficiencies, which is the topic we will discuss and think today.

All the guests here are the elite of the network industry and other industries. The traditional industry and network advertising has a unique perspective and some expectations, welcome everyone to actively participate in the activities of the various links, their own some unique insights to share with you. Once again, thank you for the arrival of the guests, and congratulate the South China Network Marketing meeting successfully. Thank you.

Moderator: To add, today came to the scene of the guests and the sales manager from NetEase, Mr. Caoyang, reporter Liu Wei. We set up a speech link and now invite our three speakers to the stage:

The first person to speak for us is Mr. Ary, Mr. Ary.

Ary: English search engine optimization for the workers, has long been engaged in the construction of English websites, English site optimization of the whole station, English Network marketing practice and research.

2002 contact with the network, since then out of hand. 2003 began the network design, 2004, the Chinese Baidu Optimized operation, 2006 began a comprehensive search for English-led marketing practice.

2006 as a senior advisor to Canada Depot4u Company, wrong to do the overall international network marketing operations, responsible for the development of International retail platform and the whole station optimization, in the short term to create a great benefit, and the development of English wholesale site, make up for the lack of business-to-business platform.

Leisure time active in the major relevant forums, as the point when the English version of the first moderator, as well as the SEO-step foreign trade webmaster, responsible for foreign trade optimization and promotion of the question-answering work.

Here is Mr. Ary to address his topic today.

Ary: I mainly from English website, because the domestic network marketing is not mature enough, and foreign has been more mature, I am willing to learn from foreign marketing methods to develop domestic websites. The theme of my speech today is "the facets of internet marketing".

1. As a webmaster, how to make their own web site to obtain the most revenue?

1 positioning a good direction, the site should be established at the beginning of a good profit direction, this is like our keywords, need to be very careful to consider and research;

2 website quality and service: A lot of site's exposure rate is very high, traffic is also very high, but not profitable, this is because the quality of the site and services have problems. Quality as a prerequisite to serve the purpose of the current domestic can do these two is very few, although everyone is shouting, but generally just for show;

3 the promotion of the website: Talk about more is SEO promotion, then we need what kind of SEO operation? The answer is high quality SEO operation, so it is not that kind of common keyword ranking.

2. Launch Affiliate ADS or sell your own goods?

There are two kinds of profit model: one is to sell the Alliance ads, the other is to sell their own products (including services). No matter how the changes are not out of these two. Web site construction in the beginning of the concept of the site, it is necessary to think clearly, what they rely on to profit, must not think of the flow and then rely on investment.

So today I mainly talk about selling products mainly to buy advertising-assisted talk.

1 Selling Products: Although the complex, because it involves product sourcing, product costs, logistics, after-sales service These very practical work, but its income is absolutely optimistic, although the domestic e-commerce has just started, but we want to see this trend is very terrible, Then I'll take a foreign operation case data to illustrate that, a foreign e-commerce site can use 800IP+3600PV traffic generated orders number is about 50, we can imagine that this return is rich.

2 Sell advertising: So is not all to sell products? Of course not, I think the site does not affect the quality of their own circumstances can choose a certain advertising, but I think the revenue of this advertisement we can use to continue to convert to order, because our ultimate goal is to sell products;

3. Know your site's user groups, targeted ads or merchandise.

1 in the early positioning of good products to choose your products;

2 advertising should also be launched on the basis of products and customer base;

4. Understand user behavior, increase site user experience, keep users, improve website conversion rate

1 Understand the user behavior, we can through the flow statistics and customer feedback to analyze the site's user experience, a user in your site registered but is not the order, explain what? Such users can actually help us improve the overall quality;

2 retain users, email marketing is a good means; Email marketing should be to the users of their own website. This kind of marketing to the user's transformation is very high. Improve the user's r-views, actively guide customers to products and services to feedback, so the credibility of the site is very effective. Implementation of the platform there are many, such as cosmetics, you can use the female blog, SHOPPING?

Moderator: Thank you, Mr. Ary, for bringing us today's first keynote address: "As a webmaster, how to get the most out of your website." I believe we all learned a lot from it. Below, we welcome the next guest demeanor according to Yang, elegant demeanor Yyan's real name "He Zhizhong". He Zhizhong, please.

Style According to Yang: 2005 began to contact with SEO, is responsible for a team of traditional industry website optimization and the UE, to the English-language site, while I also provide SEO services. December 2006 to participate in the first Domestic SEO contest-Tiger Valley, to get the third place, the current and future development direction: Network Marketing Research and experiment to observe the search engine algorithm.

The following time, to Mr. He Zhizhong.

Style according to Yang:

Hello everyone, I am very glad that you can come to participate in this party, my speech theme is "How to carry out Network marketing".

We just had the guest mentioned that the proportion of Internet marketing is increasing, in the network marketing, the proportion of search marketing gradually increased, for example, I want to find clothes on the Internet, we are generally in the common search engine search. The proportion of search marketing in internet advertising is 57.8%,

Below, we specifically describe the search marketing strategy, such as the combination of search and marketing, how the searcher search, determine the goal of the site, the trust of the site, the site calculation conversion rate, flow statistics analysis, maintenance, tracking monitoring.

How is search and marketing combined?

Let's see, search marketing is divided into three parts: natural search, bidding rankings and directory listings. The advantage of bidding ranking is to reduce the cost of network advertising. When we do search marketing, we must grasp three aspects, namely: Internet users access habits, consumption habits, advertising content writing and design, the timeliness of advertising.

Some customers reflect that we put a lot of advertising fees, get very little, this is why? For example, we have a customer, he is to do flowers, advertising optimization, the key words of flowers are roses, tulips, carnations. The optimized keywords are: Red rose, Yellow Rose, Valentine's Day rose and so on. The optimized advertisement can reduce the cost while getting the same effect.

How do you know how searchers search?

We first identify the target population, but also to understand the intent of the target population search behavior, and then develop appropriate ads to lure searchers to click. Understand the follow-up action of the searcher, we do the link, often the key point to the home page, this is not true. Because it's not good for the customer to find what he really needs.

Determine your site's goals

Online sales, off-line sales can not be separated from online sales, market awareness is a kind of brand awareness, entertainment information can not be separated from the entertainment site.

After the website completes, how do we increase the trust degree of the website?

The first is the layout of the design, aesthetic aspects, the important content embodied, the other site navigation to clear, the theme of the page to be clear, the site structure to achieve consistency, increase the authority of the site.

How to increase the authority

Can be enterprise certification, business license and other documents issued, in addition, the public can also use the credibility of the media. Moreover might as well change the position ponder, the assumption oneself is the visitor.

Website Calculation conversion rate

Conversion is the term of sale, which translates the intended audience into customers, while the conversion rate on the Internet is the order and quantity divided by the number of visitors.

Flow statistic Analysis

The target of the searcher activity, the assessment of his/her status, the evaluation of the searcher's activities, and the conversion of the flow into product sales.

Finally, how to avoid the region of high competition, open up new sales channels?

Use long tail keyword, focus on long tail keyword promotion.

Matching search marketing, play the best marketing results!

The use of online marketing is to improve the brand awareness of efficient marketing, integration online (online) and offline (offline) advertising activities to bring greater effect as well as site traffic, the search volume and other data can be used as a measure of brand survey and offline (offline) The effects of advertising campaigns.

Moderator: Thank Mr. He Zhizhong for his wonderful speech, he made a detailed analysis of the optimization of the flower products and the establishment of the cosmetics brand. And through these columns tell us "as a business how to carry out network marketing." Below we invite the next speaker, Network marketing QQ Group formation Group representative song on stage speech.

Song Song Ying (Team representative)

Personal Profile:

SONG: Network Marketing planning Elite, familiar with Ui,ue,seo,sem.

1999 contact with the Internet, like the space of freedom, so fascinated on the internet.

2000 4 to build hundreds of people's Web site, is responsible for marketing planning and operations, in the website operation has more than 7 years of experience. has done community operations, network consultants, planning and other work.

Give Mr. Song the following time.

Song Ying

Here, I have a lot of friends, thank you for coming. I 99 to now do a lot of websites, suddenly wake up to do so many sites for what. So many sites are gone, how to convert these sites into money? How to formulate a effective advertising strategy, is what we need to think.

Today, I mainly expound my views from three aspects.

1. Own resources

2, advertising channels

3. Differentiated marketing Strategy

Optimize the resources of the website

From the Website function optimization and improve the website user experience Two aspects, we all have our own website, but 90% of the sites are very pompous, customers do not get what they want, a lot of Web site features are cumbersome, can not keep users, so we have to improve the user experience, we could add a lot of features such as China UnionPay, online customer service, Alipay and so on, the guidance function, user feedback ...

A lot of business website is very difficult to see, this is the user experience problem, art is very important, such as open a website, a lot of beauty, handsome, very ordinary clothes on their body is very beautiful, but I bought back wearing on the body found or "very difficult to see." And we have to be good at guiding the user what to do next. For example, investment sites, we in the industry will never look, advertising a lot of, but why it good? Because of its good business, user experience is good, in the end there are prompts to induce customers: "If you are interested in our products, please click" Next ", and online submission of intention, our customer service staff will contact you as soon as possible.

Second, the common way of advertising

Common advertising channels are search engine bidding, personal website Alliance, portal advertising. The form of advertising has text links, pictures, FLASH, desktop terminals, rich media.

Iii. Differentiated Marketing strategies

Differentiated marketing strategy is to use hype, event marketing, viral marketing and other methods. The recent small IT robot such as QQ.

After you know the above, the enterprise should understand the advertising budget. Including product pricing strategy, advertising positioning strategy, advertising channel three aspects. If the enterprise resources are insufficient, can use the form such as outsourcing.

Use the search engine advertising, I recommend SEO, because this is a more affordable than the auction ranking promotion way. There are mainly the following three aspects:

1, the establishment of their own advertising alliance we advocate the Advertising alliance is to integrate resources to their own use.

2, the establishment of their own advertising resources system

3, manage their own advertising resources

My speech to this end, look forward to the PK link, once again thank my Chairman Wu time to this, but also thanks to NetEase technology channel, pole Media group Chinabyte, China Webmaster Station, webmaster Network, such as the support of the Web site.

Host：

Thanks to Song Ying, the following into our PK discussion, just now we have listened to a few guests of the speech, if you have any different views or views can be said, first of all, you must report the name of the Internet or real name before you ask. If your question or opinion is accepted or received by the audience, you will receive an exclusive 280-dollar cosmetic package.

Please welcome our guest to the stage. Apart from the stage of Mr. Wu Weiding, Mr. Song Ying, Mr. He Zhizhong, please welcome the literature First, Mr. Huangcheng, Mr. Woozhin, Rei Jianming to take the stage.

Please introduce yourself to our guest:

Literature: Hello, my name is literature, recently busy, did not communicate with you. I mainly engaged in technology-oriented marketing black hat, engine technology research.

Huangcheng: Hello, my name is cowboy, grassroots webmaster

Windear: I'm in management, I know more about crisis PR, and outdoor planning.

Wu aspirant: Jiang Feng, I am engaged in website marketing, and website planning

ARY: Good at Chinese and English optimization

Song: Hello, My name is song.

Shanyang: Global Village author

Liu Zhongliang: Engaged in search engine bidding advertising consultant

Shangguang Way: Everybody is good, I am to the light way, I think today's several guests all say very good. It's a good party today, and we want to thank you for this opportunity. One thing I would like to add today is that capital works more than actual sales, and that corporate advertising is staged. Like melatonin. It's been so annoying to us in the early days of the bombing, why is it advertising? And next year, I'm sure that melatonin will reduce the number of ads. This is because its product is still in its infancy.

Also, for example, there is a medicine called "Liver Tai", which sells very well. Because it chooses the place to advertise is very correct. Its ads do not appear in five-star hotels, but only in the train toilets, believe that people who have been on the train have seen the "Liver Tai" ads. Online advertising is similar to this, that is, we have to at the right time, the right place, to do the right thing. In addition, the launch of network advertising also pay attention to "four fine", that is, "smart classification", "accurate points", "precise time" "carefully maintained."

The so-called smart classification, take the Pareto ting, for example, smart classification, it is anti-aging skin care products, accurate, for middle-aged and elderly skin care products, accurate time-sharing, the ads should be in the evening period of time broadcast.

Again, we have to improve the integrity of the Internet, the integrity of the Internet do not go up, we do not have the right to blame advertisers stingy. Thanks to the evil, thanks to NetEase in the South China Tiger incident to give us a mouth. Thank you

Another audience: Excuse me, ary, in addition to SEO, in the industry and local stations, there is no more appropriate way to do network marketing it?

ARY: In addition to SEO, offline communication is a better way for Chinese websites. The face-to-face approach is more appropriate.

Cao Hui: My name is Cao Hui, net name "Shadow", I also do industry accounted for. So to add, for example, Guangzhou has a "nine-to-five" forum, often organized tourism, mountain climbing activities, please, in addition to doing more offline activities, there is no other way?

Windear: To see the industry, more active may be your customers, traffic did not rise before, with a way to bomb, to obtain brand recognition. and the website may not have a certain flow will have the development. Let customers recognize your site, is also a way to promote.

Chong: I would like to ask Ary, professional e-commerce site to expand, and this site has a point of interest, that the product has been profitable, then how can we persuade businesses to put ads?

ARY: Foreign marketing, sales platform and active platform. It's usually done in two ways:

1, forum is active platform. can also be used for advertising. Through the forum to active users, low cost, high return;

2, sales platform such as blog marketing. Blog marketing in foreign countries has been very popular. For example, I have a product, the upfront investment is too high, I can find a foreign webmaster, I am selling this product, he is playing this product. I will send the product to the personal blog stationmaster, by he writes the product appraisal, this, the stationmaster will obtain the free product and the high advertisement expense. If you want to find advertising platform, blog marketing is one of them.

Yang: I would like to ask all the guests, how to spend the least money, including search engines and other ways how to make their own site's influence to do? Here, I would like to emphasize that the so-called product impact, not just flow, the important is the brand influence.

Windear: Brand building, similar to doing stock, you can also online bank linked stocks, foreign exchange and other linked. In the early stage can not be bombed, through the humane sponsorship of well-known forums and other activities held.

Yang: I would also like to ask the sponsorship of this event, Miss Wu, for example, I flow up, there are enough traffic, but the site has not enough influence, but still can bring you orders, then how to get ads from you?

Miss Wu: The flow of traffic can bring orders, which is already attractive enough. The influence of the brand, such as the path is mainly through the online sponsorship of the Chinese Golf Club in the form of.

Tang Zhilin: I would like to add a personal point of view on the links. Links are also a kind of resource integration. What I do is dynamic link, which is very effective for product and website propaganda.

Liu Shanling: I want to open a jewelry store, apart from the shop, is there any other way of sale?

Wu Motivated: netease, Pat will fix your mode, and customers in the selection of goods will around. Therefore, we can learn from the current foreign more popular practice that has a belong to their own online mall. And then expand, using SEO technology to promote the keyword to attract customers.

Ary: I have an idea, the current domestic Korean dramas compare fire, if you want to let your mall to promote as soon as possible, we can provide Korean TV link download address. And in the video to insert the mall jewelry related ads.

WICKYWU: Mr. Wu Weiding, what you are good at is Crisis PR, then how do you deal with the business crisis PR event?

Windear: First, we need to seal the main channel. One is to spread the media, followed by technical means to solve the search engine, the negative news press down. Or with Baidu, Sohu and other search engine internal PR to negotiate. The first two months of negative news must begin to be dealt with and, if necessary, enforceable through legal means.

WICKYWU: What you are saying is that negative news comes out before the event is as small as possible, so if it's negative news, how do you deal with it?

Song: When an enterprise appears negative PR. Proper booting is more important than the event itself. This is what we should do as a media pr.

Lo Rongqing: Excuse me, Mr. Song, in the site has established its own influence in the case, how to use the shortest time in the eyes of customers to establish the credibility of the company?

Song: In hardware, such as media, certification, etc. can not in a short period of time to establish the credibility of the company, I suggest through technical means to solve.

Lo Rongqing: So by what means in NetEase and other portals to establish the company image?

Song: Like today's party. PT, NetEase and pole are both win. We can set up our own brand by online activities, conferences, exchanges and other forms.

Lo Rongqing: If we are cosmetics merchants, when we do conference exchanges and other activities, whether need other cosmetics business to join?

Song: It's more important to have potential clients.

ARY: To add, we now appear in the podcast marketing, not the blog "Bo", is "play" "broadcast." Belong to the video advertisement, this will make the product cost lower. I mean, in the field of marketing, creativity is more important than technology.

Liang Jianguang: I would like to say two points, before the style Yyan said the choice of keywords, such as flowers, landscape, expanded to have flowers scheduled, Flowers Express. His point is to do some long tail keywords, however, my recent experience is not afraid of the "Red Sea", should be bold to do "Red Sea."

I would like to ask you gentlemen, if we do a maximum range of keywords, has done Baidu the front, simple search marketing is the first, traffic is not much, how to continue this network sales?

Windear: Analyze the experience of the user community, these people understand the extent of the computer. The merchant is not to want the most traffic, he wants is the exquisite flow, reduces the cost.

Liang Jianguang: I want to do an upset the largest range of words, how to turn the popular category, sub-class keywords become hot?

Wu Motivated: Search engines do not do as fine, marketable, and constantly adjust.

Literature: The analysis of keywords should first analyze what the user mentality to search, how to attract customer consumption.

Liang Jianguang: The problem is that all the long tail keywords are up, but finally found unpopular.

Song: can only explain your product is not suitable for network marketing

Gu Jingqui: If I find 100 webmaster from Ali's mother, how can I manage these people?

Song: Ask people to help you do a website alliance, will be less than in Alibaba investment

Gu Jingqui: But I think the cost of a website alliance is even higher.

Literature: Selling ads in Alibaba must deliver 15% of the tax

Gu Jingqui: How to increase user dependence on the network?

Song: For example, watching TV, we can cultivate users on your site to watch TV habits.

Wu: This concept is too vague, is all the problems faced by the site, we can only through continuous analysis of user psychology, improve the site's user experience, etc. to get more users. Users rely on the network, the current domestic only Tencent as a communication tool to do.

Song: We can not change people's reliance on computers, we only constantly optimize the content of the site itself, improve quality and service. To get more people to support us, not to rely on it.

Gu Jingqui: I want to ask Mr. Shangguang, what do you mean by the timeliness of Internet advertising?

Shangguang Road: We take the case of the way, the evening is a woman's favorite time to look in the mirror, looking in the mirror will be a sense of youth passing. At this time, there will be no doubt that the ads can achieve greater results, such as office supplies website, we have to consider at work eight hours is often used office supplies. In this period of time, the business of advertising office supplies is undoubtedly the most effective; there are import and export trade sites to consider the problem of jet lag, if we have a deal with the United States, we should use the time to trade at night, rather than daytime; so we say internet advertising is effective, but for those who don't There is no need to consider this. Because it can be put on all the times.

Gu Jingqui: For our stationmaster, rarely has the time paragraph sale advertisement.

Shangguang: Video, narrow ads and other online advertising can not only be sold by the time period. In NetEase put ads will not be on the home page, and choose to put on the female channel, this is to do customer fine classification, time fine classification.

Caven: We made a unofficial blog about the driver, many people come to this station, but no one registered, what should I do?

Literature: This is the blog circle of viscosity and interactivity, we should be from the user habits and user experience to guide the user base.

Another audience: In the SEO ideas, in addition to the keyword promotion, there are some other techniques and methods?

Literature: We should also consider the originality and guidance of our own content. What users need your keywords, what users will search your keywords. For example, a book, so that customers see the first chapter at the same time also understand the book and the second chapter, gradually guide customers to see the wonderful part. We can also provide some free information, so that customers unknowingly follow you away.

Song: I would like to ask Shanyang eldest brother, as a Sohu family, we do a simple site good, or do a lot of money to make a good site?

Shanyang: I find that many people are in the pursuit of fast, clever, save money. I think we should do a good job of the main elements of the mainstream before we consider some tricky questions.

Time and place as narrow as possible, because we are grass roots, there is not much resources available. As the saying goes, the world trend, together for a long time must be divided, we can only do points, can not be combined. The finer the better. First of all to solve the problem of survival, solid website.

Moderator: Thank you for the guests on stage, and now it's time for us to communicate freely. We can get to know each other and exchange ideas.

Free communication

End of the meeting

Moderator: Through the guest speech and PK, I believe that we have harvested a lot. The whole process of the meeting, we have done a detailed record, will be released to the co-organizer website, please pay attention. Now, please hold Fang Wuwei to make a summary of our meeting.

Summary of the meeting:

The party gave me a better feeling than last time, especially the excellent PK link. Then, about every three months, we will have such a party. The next session will probably not be in Guangzhou and will be held in different cities in South China. We will inform you in time. Thank you all for being here.

Moderator: Well, finally, we once again thank the exclusive sponsor of this conference "Pole China", as well as NetEase technology channel, the media group Chinabyte, China Webmaster Station, webmaster Network, such as the support of the website.

The meeting was successfully concluded here.

Thank you!

Dinner