The Secret Hand channel: arrogant strong but must exist

Editor's words: A lot of people spit in the channel of hand to share too high, so that the survival of small and medium-sized developers difficult to make money for large developers, from the perspective of developers, these are facts. But the flip side of the coin is the hand-swim channel at this stage also does help a lot of small developers grow up, its existence is necessary, the game after a lot of research to come to several conclusions: 1, the hands of the channel to small and medium-sized companies are quite arrogant, divided into a proportion has reached 2:8, a large amount of profit to swallow the developer space. 2. Don't expect to learn other success tips in any open forum. 3, hand-travel channels and developers of the interests of binding, mutual restrictions, but contributed to the hands of the industry did not appear the high profits of the trip. 4, "Million King Arthur" try to bypass the hands of the channel, but also face a vicious bug unresolved, ranking decline in the fact that it is too early to assert success. 5, the game developers, now the best path is still with the hands of the channel to cooperate with each other game. Article/Game Guest game Spider CEO Zhang Zhifan excitedly from Wuhan to Shanghai to participate in ChinaJoy, this line is pinned behind the hope of the team of 10 people, he hopes that through this exhibition to develop their horizons, and know investors, the ideal situation is to be able to bring the company financing, The worst plans also want to know the latest strategies of the major intermodal platforms, and to promote their first game "Spider Warrior" and hand-swim channel cooperation. Unexpectedly, the planned 24-27-day 4-day trip was shortened to 2 days, after attending the Summit forum, slightly disappointed he left the venue, book the next day Shanghai to Wuhan train tickets. Before I leave, Zhang Zhifan said, for the first time he attended the ChinaJoy, the meeting itself was worthless, and the arrogant attitude of the hand-swim channel and the 2:8 percentage of the split was very impressive. Summing up, he attended the following several feelings: 1, the Summit forum since the words have no learning opportunities. 2, channel business lion independent developers survive hard. 3, the game developers financing channels are not smooth. Hand Tour entrepreneur's ChinaJoy day perhaps is the recent massive media propaganda has played the role, far in Wuhan's Zhang Zhifan also began to pay attention to the grand game under the million King Arthur. This game brings to the Zhang Zhifan team The significance is: the game quality as long as is strong, even if does not brush the help also can obtain the success. But after listening to the Grand game CEO Zhang's speech, he found himself not inspired by the feeling that, in his original knowledge, the closed-door summit forum should be a place to speak freely and learn from each other, but after listening to the speech of the major game makers one day, he found that his original preconceived idea was an illusion. The speakers on stage just told the outside world: we did a good job, but didn't go into detail about our own practices. On the afternoon of 24th, Zhang Zhifan and several large hand-swim channels were interviewed at the 2-storey tea break between Kerry Center hotel. Before he will be in the notebook of the game demo demo, the other side put forward a 2:8 percentage, with the condition that the channel does not guarantee the user import volume, and Zhang Zhifan butThe user retention rate of the game must be guaranteed. The harsh terms made Zhang Zhifan unacceptable, but the next scene was similar. "I see 91 wireless people, the other party has not waited for me demo demo, said 2:8 of the proportion can be accepted, you can give me 5 minutes to introduce products, otherwise there is no need to waste each other's time." "Two consecutive wall Zhang Zhifan here see the hands of the channel of strength and arrogance." In addition to intermodal, and these platforms, another route of cooperation is proprietary, that is, 91 of the platform to pay advertising costs, the game to earn all the proceeds of the developers, but this model for developers such as Zhang Zhifan is simply unable to afford the cost, and now the channel is more favored with the means of transport, The pattern of advertising fees is rare in the channel. Big game companies Spit: Channel change does not bring substantial benefits to the high proportion and strong attitude is not only for Zhang Zhifan such as the start-up of game developers. Game channels in the face of already have a certain scale, and in the hands of the field has the right to speak of the company is also so strong. Lisa (alias) is a well-known domestic hand tour company's middle management staff, for hand swim channel Strong, her summary is as follows: 1, the hand swims the channel grasps the user and the flow, the strength is the market dictates. 2, their own companies from the small hand tour start-up company to become a large company, channel work can not be 3, hand tour channel price soaring swallowed the developer's profit space, but no solution 4, hand channel still exist necessary Lisa revealed that over the past 2 years, the cost of the game channel has increased by more than 5 times times. The first channel operators also accept advertising fees only operating mode, but then found that the combined transport of more profits, so now with the channel to discuss cooperation, the basic is to talk about the way of transport, and the proportion is increased year by decade, now the channel with the big game company intermodal transport, divided into the proportion is generally 5:5, And the two sides signed the agreement to ensure that the user import volume and retention rate, and for small and medium-sized developers, the proportion of more than 3:7 or even 2:8, and do not make any guarantee. Baidu mergers and Acquisitions 91 wireless, hand tour QQ online Game Center is the most recent hand tour area of the most concern, for these changes in the game channel, Lisa believes that at least for the time being, has not brought substantial benefits to developers, mergers or acquisitions, the pattern of change, may be on the market of Cosco's hand to affect, Optimistic to see the channel of fierce competition, developers may be able to profit, but for now, the market is still strong channel, developers weak. However, Lisa also believes that the hands of the channel although strong arrogance, but did help a lot of research and development of strong companies grow up, their company is the beneficiary of cooperation with the channel. Now the channel price is fierce, but there is no solution to this problem, at this stage, hand-swim channels still have other rationality. For the development of the industry, still play a role in promoting rather than impeding. The other way around the channel of the hand: the results are not known the hands of the channel to the strength of the company has caused the vigilance of the end-travel companies. One of the most famous cases is the same strong big game hand tour "Million King Arthur" OpenTry to use their own end-travel resources to promote and avoid the traditional hand-swim channels. There are hands to the channel to admit the current high proportion of the reality, but also blunt the shortcomings of the existing model: 1, hand-travel channels and developers to control each other, to protect the game balance is not biased in renminbi players. 2, end-travel practices to promote hand tour although strong explosive, but also prone to decline. 3, "Million King Arthur" success or failure is still unknown and traditional hand travel rely on 360, 91 wireless and other hand-travel channels to promote different, "Million King" using the micro-broad + game site mass bombing mode for users to inform. The current results show that the game has achieved initial success, the main data is that the launch of the year to occupy the first place in the list of iOS free game, more than the "war tribe" and other similar games, and directly stimulate the grand game shares rose nearly 30% a week. But behind the scenes, the game, which does not rely on traditional hand-swimming channels to succeed, is also beginning to suffer a crisis. The latest figures show that the "Million King" Game Rankings began to fall and fell out of the top three, and income is beginning to fluctuate. People from the hands of the channel, said, "Million King Arthur" initially through strong promotion has achieved an explosive growth, but after this there is a lack of stamina. The other side revealed that in the past, hand-tour developers and hand-run channels of joint operation of the model, because the developers and operators are different, and because of the division of the interests of the binding, resulting in a balance between the relationship, this relationship for the player is a protection. "For example, we have to give developers to commit the user import volume, and the developer to give us to guarantee the user retention rate, so the developers in the game design will not be too biased in renminbi players, and we will not be in the promotion of a certain time node to promote after not to take care of it." But "Million King Arthur," although it is a hand tour, but still rely on the practice of the end, this way although the initial effect is very good, but can be repeated to maintain the long don't know. Said the person who swims the channel. The concerns of the hand-swim channel traders have begun to appear. In the community of the "Million King" in the discussion of the players that the game is a bit biased yuan players, very much like the current web game, and ordinary players and the gap between the yuan is too big. Another game planner, Huangno, revealed that the million-King Arthur has a devastating technical flaw, and that these problems have not been remedied even at the day-service. What the other person is referring to is that the game has a vicious bug with a brush rider box that destroys the balance of the game. The above hand swims the channel personage bluntly: The hand swims the channel to exist today to squeeze the developer profit the situation, but in the flow entrance already has been controlled today, is reasonable.