The secret influence of the high cost of network marketing on the external factors of the conversion rate

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Recently found that a lot of friends began to pay attention to the conversion rate of the site, but also asked me to consult this aspect of the problem, this is a good thing, that we are more professional. Here first to see a friend raised the question "Yubo Hello, I do training network promotion, since 07 we have been very good effect, but this year the site changed the version (I personally feel better), the network advertising costs also increased, but the conversion rate is worse, this is why, can you help me analyze it, thank you. ”

The problem with this friend just leads me to the topic today, "external factors that affect the conversion rate of the website", in fact, different industries and areas of the conversion rate of the site is very large, resulting in a lot of factors, many of which are not related to the site itself, so the site conversion rate is not good, do not only find reasons inside.

First of all, the conversion rate is not determined by the website experience alone, a lot of people before visiting your website may know your brand and product, or listen to a friend chat said, or saw your TV ads, to your site directly to convert behavior, of course, do not rule out before landing to your site, Customers have a tendency to reject some kind of transformational behavior that is often not directly related to your site.

Here are some external factors that affect the conversion rate of the website

1: The quality of brand and Word-of-mouth

If visitors to your site are familiar with your product and are familiar with your company's brand, they will be more likely to act in a transformational fashion. On the contrary, companies that do not have the conditions are at a disadvantage in the competition, even if they have the same quality of products, and even have some advantage on one hand, many people will not consider.

2: Product positioning and commercialization level

The homogeneity of the industry causes many competitors to provide products of similar degree of similarity, so that the product itself has no competitive advantage, so that the scope of customer choice becomes larger, conversion rate will be reduced.

3: Seasonal

Some industries have their own special season of light, if the off-season is still the opposite increase in advertising investment, optimize the site experience to improve the conversion rate of the same as the countercurrent rafting needs to pay a lot of money.

4: Unable to meet all customers

Each visitor has a distinctive cultural background, income, consumption mentality and personality, the site user experience is no good can not meet all customers.

Before visitors enter your site, perhaps the above factors have had a different degree of influence on them, as Tim Ash said, "Our site is not independent."

Thanks for the Yubo Hospital Network Marketing Analysis of concern, the first address of this article: http://www.internetmarketinganalysis.org/webanalytics/waibuyinsu.html, reprint please keep