The secret of electricity merchant's shopping price: How to set up a special price for you through private data

On a large shopping site just put things into the shopping cart, will be prepared at the checkout when the price changed? Yesterday, http://www.aliyun.com/zixun/aggregation/10822.html "> Zappos, head of the data analysis Team Zappos Labs, who discussed the price struggle with us in San Francisco, said that in the future it was not just advertising, but that the price wars of electricity dealers would focus on the personal information of the users.

Will said that in fact the price of the electricity quotient is floating (Dynamic). There are two reasons, the first is the price comparison between the merchants. When there was no internet before, the store would send someone to investigate the competitor's price, but now it is using the data company and software to compare the price of each item. The most obvious example is the Thanksgiving shopping week. One site in Wal-Mart, Amazon, and Target is starting to promote a product, and two other sites are bound to make price adjustments to the same item within an hour. The second is the number of buyers. Kayak is a typical example because the number of tickets is fixed and the price of the flight changes when several people are booking the same flight. So often there will be another day to check the price found a lot of things down. Will said that electricity dealers like Amazon now have a way of adjusting prices based on supply and demand for many goods.

But now, your personal information is starting to be a separate pricing standard for you.

Today there are a lot of ads using the user's personal data. In real life, the scenic water and supermarket water sell different prices, will said that in the future, the electric dealers would like to use a lot of user's browsing records, operating system, geographical location and other information to modify the price.

Like what:

1 You enter a rich area of the ZIP code, the site will show a higher price;

2 A photographic equipment site will be based on whether you have visited the price comparison site and decide how much it presents;

3 Travel Order website Orbitz also displays higher prices than windows when searching using Mac systems.

4 In addition, Will said the entity store is now also trying to use the user's record in the official website. For example, a large mall in the United States to provide you with free WiFi, username and password is your official online account and password. In this way, when you connect to the store's WiFi, your consumption record has been stored in the physical store database, the physical store can be based on this data to give you some recommendations and send some coupons.

What will be the electric business war that has joined the personal information in the future?