The secret of network marketing in detail with specific cases

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Network Marketing has become a magic weapon, can help various enterprises to improve their brand awareness and sales. But many people have a very mysterious feeling about the industry, thinking that it is related to it, is how technical content how high-tech things. In fact, network marketing and those it technology is not much of a relationship, on the contrary, he and the traditional marketing planning is inextricably linked. Now the network marketing industry new concept is frequent, from the first forum marketing, blog marketing, to the rise of Weibo marketing, SNS marketing, and now the recent rise of UEO and SMO marketing, not to mention those who are in the industry for a few years are also relatively big. No matter what kind of new form to evolve in the future, all the basic theories are interlinked, that is, the right things are told in the right Web form to the people in need, and then let them achieve the purchase.

1 looking for target consumer groups

What kind of people do we sell to? This is the first step to be sure, this step actually has to do a lot of work, such as business analysis, merchandise selling point positioning, consumer analysis and so on. Now there are a lot of specialized consulting firms, analytics companies and data mining companies doing these things, and their analysis is fairly accurate and, of course, prohibitively expensive. The simple thing is to find out who has a need for your goods and what they have in common.

2 Find the right communication channel according to the target consumer group

After your customers determine who they are, you can find out which network platforms these people are going to visit. Now with the continuous maturation of the internet, there are more and more platforms on the network, each platform has evolved into a marketing approach, such as forum marketing, blog marketing, question-and-answer marketing, each platform of the audience is also different, you have to look carefully, the more the platform to subdivide your turnover rate will be higher.

3 Content Development

The target user has, the propaganda channel chooses, then considers wants to develop what kind of content, including the video, the picture, the music, the article and so on. Currently the most common way is to write soft text, which is the lowest cost effect of the best one content expression.

I have always thought that the essence of Internet marketing in the article, if you can write a good article, all kinds of network marketing methods you can basically play. The good article here is not the traditional sense of literary grace, but you can use the language of the reader's favorite to communicate the selling point of their products unknowingly to the target users, and prompted them to purchase voluntarily.

The above text is too theoretical, I give a simple example, a female friend of mine on Taobao sell men's purse, his target consumer group is mainly whenever young men, most of them are going to school or work, the heart of the purse at the price of 50 to 300. Consumer group determined, I gave her the choice of Renren and net of these two platforms, other platforms due to limited energy so temporarily give up. Personal Network Marketing to avoid biting, unless your human and material resources are very rich can consider a full range of integrated marketing methods.

First of all, the first step is to register two accounts in everyone and happy net respectively, then account data filled, because she long more beautiful, so the avatar is the real head, and I let her in the Space album full of their usual photos, this step of the effect on the future. The next work is more hard and boring, is to let her keep adding friends, with the fastest speed will everyone and happy friends to increase to more than 20,000, which means that you publish an article at the same time there are 20,000 people to see, of course, the male-dominated friends.

The user group has, the propaganda platform also has been fixed, next is the most important formulation content. Originally friends want to directly in the above release product introduction and link, I hurriedly let her delete. I think this is a lot of people just to SNS marketing common problems. I let her insist on two platforms every day to publish articles, article theme to her in Taobao open shop experience mainly, including who met who, sold what bag, is the real society, the early days must not have ads. At the same time every day to adhere to the interaction with friends, say hello, send a small gift or something, beauty of the active accosted these men are very destructive. Friend persisted three months, the effect is very good, the shop also quickly drilled, here the concrete principle I do not explain in detail, can analyze by oneself.

Network Marketing In fact in real life is very wide, including how to make the ability to pay more than a high level of friends, but also a marketing of their own. Before marketing must be accurate to choose their own selling points, such as the above example, in the case of relatively general merchandise, I gave her the selling point is beauty marketing. The article is reproduced in Beijing website Construction http://www.bygw.net, reprint please attach link thank you.