The secret of optimizing the website from the outside station

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Website optimization, this word believe that you are not unfamiliar webmaster. Website optimization means that the site for the program, content, plate, layout and other aspects of the optimization adjustment, suitable for search engine retrieval, to meet the search engine rankings of the indicators, so in search engine search to get the top ranking, enhance the effect of search engine marketing so that the site's products related to the keyword can have a Make the site more easily indexed by search engines, improve user experience (UE) and conversion rate to create value.

Personally feel that the site optimization should be divided into station optimization and outside the station optimization.

Station optimization:

As the name suggests, is the site's internal optimization. Internal optimization includes content, frame structure, plate, layout and so on.

1. Content. The content of the website must be novel and readable. Include relevant keywords that will attract viewers to see your site. It is like the dishes on the table, each must be unique, fresh, color and flavor and taste! In that case, the people who eat will linger, the elements of the site will be diversified, people will enjoy watching.

2. Frame structure. The frame structure must conform to the trend of development, not some non-mainstream framework. Because this is not the same as the content, do not need to do all of the situation. The framework of the differences, will lead to search engine for the site loyalty, included the situation also has a great relationship.

3. Layout. Layout is important within the site. Just imagine, when the site of the latest information, important article layout in the corner, the customer will browse it? Relevant information, the data should be adapted to place in the eye, so that customers can observe at a glance, to increase the customer's impression. Related articles also want to return to the best links, so that more convenient search engine crawling and user experience feeling. Good layout, often affect the customer's revisit rate, it can be the company's façade, is the company's second image.

4. Plate. The plate and content are mutually tolerant and interrelated. Good sections usually contain good content. Its approach is somewhat similar to the content. The plate is more than greasy, fine and not coarse. The diversity of the plates can give visitors a wide range of information and knowledge. and the exquisite plate, is able to provide a number of practical, knowledge of a wide range of content to give the reader. Now the major forums on the internet contain quite a lot of plate, because each plate has its practical value, practical information. So these forums are places where talent gathers.

Website interior optimization, said 4 small points. Each small point, it is simple to say, it is not difficult to do. But to the 4 points together to plan, but also need to play the major webmaster of the wisdom of the line. To clarify the relationship between each small point, for internal optimization played a lot of role.

SEO here says the difference with the website optimization.

There are quite a few people will think SEO is site optimization. In fact, this is wrong. SEO is only a form or method of website optimization, and can not represent all. But now the network is basically using search engines to achieve the effect of promotion. And SEO is the product of search engine. So unknowingly, SEO and site optimization to assimilate each other. In fact, there is no search engine, there is no SEO, but there is no search engine, or even the Internet, site optimization can still exist. Before the search engine appears, the website optimizes is completely independent, its core is constructs the high quality site, and along with the Internet development and the website own expansion unceasingly deepens the optimization. Until the search engine appears, site optimization is gradually to the direction of the search engine, as the search engine gradually become an important tool for people to browse the Internet Information, Web site optimization has gradually become the basis of web site promotion and even network marketing, and directly responsible for the SEO.

Outside the station optimization.

External optimization relative to the station within the simple point.

1. The quality of the link outside the station. Do not randomly send some low-level, no quality external links. It is not recommended to use some mass-linked software to meet the number of requirements. This is a low level performance of the site's managers. To be clear about their own web site requirements, can not hair. High-quality outside the chain is to rely on their own efforts to accumulate, not two days a day thing. Usually can also go to seowhy,a5 these webmaster site to see the relevant articles, information, no one can skyrocketing.

2. Links. A good link in exchange for more traffic and IP. But the link with the site update is inseparable, not a webmaster Ken with an update site exchange links. The key is to keep the update and update the content more. Included to achieve a certain situation, links naturally uninvited.

3. Blog. Blogs and forums are places where industry-related people gather. After registering for the blog, a lot of applications to enter the industry circle, add some of the popular people in the industry. can also find some industry-related articles, to carry out false original blog. The effect is quite good.

4. Website cooperation. Mao Zedong said: Many people have great power. Indeed, a person's power is insignificant, but a team, the strength of an organization is constant. When appropriate, you can also work with a number of sites (including peer sites) to share resources, mutual benefit, always more than yourself a single fight more chances. In cooperation, we should also pay attention to the details, the interests of the relevant issues. Lest throwing.

Site optimization of the specific performance also includes three aspects: 1 user experience; 2. network environment optimization; 3. Website operation and maintenance optimization.

1. User experience. The optimization of the station is to user experience as the goal, the website information is rich, the webpage layout is reasonable, the website navigation convenience All is advantageous to the user to produce the trust.

2. Network environment optimization. Suitable for search engine retrieval, is the performance of network environment optimization. Optimized web sites can be easier to crawl information by search engines. Can be easily found by customers, but can further achieve the effect of optimization.

3. Website operation and maintenance optimization. Website operation optimization is advantageous to the website personnel to carry on the management maintenance, is advantageous to each kind of network marketing method application, and may accumulate the valuable network marketing, the resources.

This is just some of the most common parts of website optimization, and quite a few are not mentioned. The author thinks the website optimizes is a long stage, immediately is cannot see the effect, as long as changes ceaselessly, insists ceaselessly, the practice, must have a good rank in Baidu and the Google.

Article by the Guangzhou Letter Heng Consulting company network Manager released, reprinted note: http://www.gzxhzx.com