The Secret of Rice Noodle Festival: Why Hunger and thirst marketing

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April 8, Millet introduced rice noodle Festival promotional activities, it is reported that only 12 hours after the sale of more than 1.3 million units, millet is still staged hunger and thirst marketing, it is clear that Millet has succeeded. Low price, high cost, limited purchase, such a combination of several factors, so that millet marketing success. Again good products need user recognition, but also the perfect packaging, millet seems to seize the user's psychology, or buy can not buy. Limited to rush to let rice noodles busy, millet can be "sitting to collect money." Herd psychology, follow the mentality, taking advantage of psychology, this is millet hunger and thirst marketing secret. Not to use is one thing, buy not to buy is one thing, irrational consumption of users most easily "fooled", do not pay attention to the actual product function, more value is face consumption.

Personality consumption, the era of comparison consumption has arrived, this in the young crowd performance incisively and vividly, when you see around the people are in the use of millet mobile phone, it is estimated to also want to buy a use. After the generation, is the comparison of generations, always like to find superiority in the comparison, this mentality is very common, but most of them have the pursuit of "high-end, atmosphere, upper grade" desire, can be realistic economic conditions are not allowed. Millet mobile phone configuration is not bad, the appearance of the design is also good, the most important is cheaper, so the millet phone will be a lot of cock silk users favorite, in addition to millet mobile phone, there seems to be no comparable cost-effective mobile phone brands. The appearance wants the atmosphere, has the grade, looks has the face, but the price cannot be too expensive, the millet handset satisfies the user this kind of demand psychology. Of course, other Shanzhai machines are also starting to rise, such as the cool big God and other low-cost large-screen mobile phones.

Rice Noodle Festival Only a solo singing, in the future there will be fruit Powder festival, Apple mobile phone can also hold a similar activity, usually have a certain number of users of mobile phone businesses. Can do the same, pure business speculation activities, but still have a lot of millet phone fans to join in, Millet mobile phone, Apple mobile phone is not just so simple. The more important meaning is a symbol of identity, taste, as far as practical purposes, as long as not the hand tour enthusiasts, what kind of smart machine is not really different. But the mobile phone is a kind of comparison and show off, especially the young people's vanity strong. Millet mobile phone has always been "a machine difficult to ask" the state, in the millet official online to buy mobile phone more difficult, rice Noodle Festival So many rice noodles have their wish.

Excessive hunger marketing is not necessarily a benefit, users are likely to choose to give up millet mobile phones, to switch to other brands of smart machines. As long as the price ratio is similar, not so many users have the patience to keep the official website, the domestic mobile phone brand cohabitation, low-end intelligent machines emerge. If only to pursue the appearance of high-end, atmosphere, so many users will choose the cottage machine. Rice noodles once found can replace millet mobile phone Another smart machine, it is easy to choose other brands of mobile phones, the purchase of difficulties forced the need to change the user to choose other brands. Of course, the high degree of loyalty of rice noodles will have patience, other users will not continue to waste time. Millet hunger and thirst marketing should rest, now the millet has a certain degree of visibility, the brand of millet effect has, should focus on improving product quality and experience. Marketing is no good, the final product as competitors, users will still eliminate your products.

Rice Noodle Festival Let Millet le, also let a lot of rice noodles music, but this festival once a year is enough, after the rice noodles estimates are waiting for this festival. There are too many discounts on the sale of businesses, in the final analysis is to profit speculation. Greedy for cheap is the common habit of all users, rice Noodle festival millet products are reduced, even if the price is dozens of yuan, there will still be a large number of users to buy. Because this part of the consumer's income level is not high, such temptation is more difficult to resist! This article by the square Dance network http://www.laohe5.com/Small series of original writing reproduced reservations!