The secret of site description in search results!

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The secret of site description in search results: Is there a way to show your site description in search results without description? After Wincent (www.seoshare.cn) on the search results of various types of Web site description to do the survey and statistics, in fact, can do.

Everyone knows that the Mata tag description is the description of the site. Can say and keywords is boat. Each major site can see their traces, in search results, visitors can not click on the premise of the page to get a general understanding of the content of this site. This is of great significance to the corporate web site, directly related to the problem of conversion rate. Back to the topic of the discussion, when there is no description, how do we design the homepage, the following specific analysis:

To understand the order of spiders crawling Web pages. Wincent put forward from top to bottom, from left to right, this point everyone should not have objections to it, in fact, this is the habit of people to read the web. (Maybe this is human!) Since know "spider" is such climb, that it catches the webpage content must follow the principle of the time.

For example: www.giftpromotionco.com This site, is I help the company to do, its layout is typical on the lower and middle type, to the site description observation, first to search out, with "gift sales" search, GG and Baidu in the site description is not the same, said here, We can confirm one point: GG to description have priority, that is to say, it will first catch description content, if found not exist description, will go to capture the content of the Web page. Baidu is more "rebellious". Continue our research, although GG and Baidu are different in some ways, but under the same conditions, the principle is the same: from top to bottom, from left to right, that is not to say as long as there is content on the top, the left side of the content to catch the left side of it, we will certainly ask, if there are content on top and bottom, continue the following research, Everybody knows.

Or take the same station analysis, why in Baidu it will know to capture the contents of the middle part? It also has content ah, why it does not catch, the secret is "density" and "relevance", the content of the density, and the relevance of the title, the site analysis, "Spiders" will be based on these two points, the first two kinds of crawling rules to compare, It will find that although the two methods have content, density is comparable, but because the left and right mode of correlation is higher than the upper and lower way, so it decisively grabbed the middle text.

This method of capture, wincent for other sites to study, 90% can be proved in this way, the other 10% may be due to the different types of Web sites, or the complexity of the site layout, and create differences. This waits for everybody to study together, but uses in the very regular layout pattern, and the enterprise type site, this way is easier to embody

Said so much, in fact, the focus is "the density of content" and "the relevance of the title", where the "content" refers to the text directly displayed on the page. If the above wincent something wrong, I hope you can point out, if you feel that there is a reason to say, in the reprint, leaving the point of my footprints, I hope to pay attention to the original results of labor, thank you!

Author: wincent

Original address: http://www.seoshare.cn/SEOThematic/SEOexperience/html/SeoShare_200811816524441.html