The secret of social media marketing from the case of millet marketing

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Before we talk about Community media marketing, let's take a look at what social media is. If you ask someone what is social media, perhaps he will give a lot of examples, such as Micro Bo, QQ space, Renren and so on. How do you define social media?

Social media definition

Social media, also known as social media and social media, refers to websites and technologies that allow people to write, share, evaluate, discuss, and communicate with each other Social. The so-called social media should be a large number of netizens spontaneously contribute, extract, create news information, and then spread the process. The emergence of social media relies on the development of WEB2.0.

Above from Baidu Encyclopedia explanation, from which we see, social media is the product of web2.0 development. It can be said that the development of WEB2.0, so that netizens can publish their own suggestions on the Internet, from which people used to share opinions, insights, experience and views. It can be said that WEB2.0 than WEB1.0 strong, so many people are involved in the Internet to share their ideas.

Millet social Media marketing case

Some people say that although social media is strong, but in social media, all kinds of competitions and lottery promotions, these seemingly simple activities to be fans, Word-of-mouth Double collection is not easy.

Millet Company since the establishment of 2010, each time a mobile phone on the sale of a few minutes of a robbery and empty. Some people say that this is the millet company to learn Apple's hunger marketing. I do not comment on this. Millet founder Lei in the Internet conference, millet success by seven words tactic, is "focus, Ultimate, Word-of-mouth, fast", still remember those people Ray always say this sentence, many netizens also put these seven words in their QQ personality signature on it. For the success of Millet, in addition to millet mobile phone cost-effective, from the marketing approach, the main source is that Ray is always good at social media marketing. The following author from the recent hot red rice mobile phone marketing to analyze the power of social media.

In fact, we all know that the red Rice mobile phone to choose the first QQ space, and the past, like meters 2 and 1 are official website booking and Sina Weibo reservation. Why the red-meter mobile phone in QQ space to start it? I think there are the following reasons. 1th, QQ space as the most active social media, its users more than 600 million, and from Jianjia published data, share the QQ space has been ranked first, although this year after Sina Weibo, but also related to not much.

Second, the price of red Rice mobile phone at 799 yuan, and according to data, QQ space users most of the income is not high netizens, this positioning just in line with them. So there are 5 million sets of red rice mobile phones for 2 minutes to seize the empty.

Third, marketing said that the secret of marketing is either to make consumers happy to buy, or consumers if they do not buy will feel pain, why say so. Bought very happy, this solves the consumer's problem, does not buy very painful, also solves the consumer question. Red Meter mobile phone cost-effective is quite high, if I as a user, a such a good phone as not rob, feel very painful, so buy. This is also grasping the consumer's psychology.

Four, this is the QQ space active degree. The first thing to turn on the computer is QQ, a friend said. Did you get shot? QQ, and then look at the QQ space, see friends Dynamic, so, if a netizen saw the red Rice mobile phone release information, and just he also need, so he will forward, step back, even if he does not need, he will forward. There is no reason to read human nature you know. In this way, the news of the sale of the red Rice mobile phone spread out so that tens of thousands of of sales in a few minutes sold out is not a myth.

Do business, first learn to behave. It is the first to deal with the human relationship well. and social media is embodied in the relationship between people. However, each kind of marketing method is not everyone can use good, we only keep summarizing. Welcome everyone to communicate with me!