The secret of soft writing is that simple.

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The first thing to declare is that this article is not dry, but in the previous article page Spit Dry Goods, the assembly line out of the product, thousand times, it is not flattering. But here just want to throw some ideas to share with you.

Speaking of this soft article, now everyone knows that most of them have been used rotten, advertising means a little more obvious, the general people can see is an advertisement, nature also have no interest to read down, did not read the interest, the soft Wen also lost its existence of significance, at most is a chain just. So the real meaning of the soft text is lost. Especially now a lot of more well-known community and forum bar (not used to send purely outside the chain), the audit will be more stringent, once the discovery of ads, light Delete, heavy seal.

So how do we write some valuable soft text? How to draw, how to conceive, where to find the point of entry, and how to unfold? I do not know if you remember October 8, 2012 4 o'clock in the afternoon, Beijing subway Line Line 5 site information display abnormal, all show "Wang Peng Your sister" four words. Wang Peng your sister for a time popular Chinese internet, let's take this subject to give an example (Fang are quick to use rotten, I do not cite this example). First of all, for the material, Wang Peng Your sister is a news, a bit of parody, unexpected news, but also with a lot of people closely related to the news, because appeared in the subway station, at that time in the scene of a few people, take a phone shot down also Buchihan, can be very good to find the point of entry, in which the time is very convenient. Such subject matter, is our favorite, there is a certain degree of transmission, there is a good point of entry, with a little comedy color, relaxed and happy, a little bit of a spoof is OK. Let's make a hypothesis, such as how to do LED display, for "Wang Peng Your Sister" incident, how will do cut, contact the most recent Fang Ah pro, strong alliances, but also afraid of gimmicks enough? Title: Beijing Subway display "Wang Peng Your sister" Yuan Fang What do you think? How to write the content? A family is a little fart in Beijing, By Metro line Line 5, you'll find "Wang Peng, your sister." Feel very happy, but found this display really do not give force, not here, there is not good, not as my home with that, see Brother DIY a Wang Peng your sister give everyone joy and joy, there is a picture of the truth (decisively above, naturally insert their own products, and highlight the advantages). Of course, this is a brief version. This cut, will not appear more natural? Of course, if there is such a reply: "The Lord, our home is also the display of XX card, how do you play this thing out?" As a landlord, kind to help people, hands-on teaching methods, was teaching rookie has a map, found no effect of the main, and then another explanation, How does a post fire up? Can get more and more people pay attention to and participate in the post, can have good interactive posts, you will be able to fire (don't ask me below that reply rookie where come, kiss, hey, you know). This is a simple plan, in fact, it is not very difficult to think about, but because the topic is hot enough, the cut-in point nature, the interaction is good, as long as the operation is proper, it means that this post is likely to become a good soft text, to bring us a good profit (even if it is only to bring a customer, that soft paper value is also a lever, right, Pro).

In such as how to do domestic mobile phones, how do we cut? North Drift a clan of cock Silk A, in Beijing line Line 5 and so on the subway, take xx mobile phone to listen to music (out of the Oh, pro), first began to feel a bit noisy around, but brother's mobile phone volume, hold live AH (domestic mobile phone horn, who can and?), But the crowd more and more noisy, feeling a bit strange, with the crowd pointing point to see, I rub, "Wang Peng Your sister" four characters in the eyes, scared the elder brother Jump, subway line Line 5 You This is to make what ah? Frighten the hands of a brother a soft phone all fell to the ground, hey, nothing, brother this cell phone a few meters high altitude fall duly, catch up with Nokia ( Sorry, Nokia is lying in a gun. Quick pick up to open the cell phone x million pixels, patted down, rushed to the micro-blog, the duly transmitted, the fire is me! (XX mobile phone, strong and powerful wood there, naturally inserted mobile phone brand and its hanging to the explosion of the table so that users moved to tears of performance have wood?)

Of course, the front is limited in the "Wang Peng Your sister," the topic itself above, let's explore the extension, "Jia your mother called you home to eat" Do you remember? Wang Peng, your sister called you home for dinner. "Is this a good line?" said Wang Peng, your sister called you home to eat cake. (cough, recently cake have ignition, borrow to use, but no black who means) is not food, nothing ah, eat together to replace it? Wang Peng Your sister called you xx "(cough, we do not think crooked), a hot topic extension, is not very simple?"

Where is the good topic? MOP, Tianya, Baidu Post bar, Sina Weibo these spread force quite powerful gossip origin do you have an account? Not yet, quickly register a bar, to see what kind of subject can fire up, fire up how you can use, how to write a power of soft wen, as long as you want to do, There's nothing you can't do, right?

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