The secret of successful operation of personal website--Improving user "satisfaction"

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With the continuous development of the Internet, now the internet has not been that kind of minority competition in the industry, now many netizens also poured into the internet when a webmaster, so the internet has become a fierce competition in the industry, in this fierce competition many webmaster but neglected the interests of users, one-sided pursuit of the extreme development of the site, Cause the user's dissatisfaction, the final outcome is the site's conversion rate is not high, jumping out of the rate is too high, such a site is not in line with the needs of the development of the Internet, then we should be how to improve customer satisfaction, to create a low bounce rate of the site?

Let's take a look at the operation of the Internet and the company's product sales, in fact, the operation of the Internet station and a company's product strategy is consistent, that is not all customers are sensitive to price? What are the factors that affect the customer's decision to buy? Then you need to look for selling points from the customer's point of view: Price, performance, function, cost, Service, brand, scalability ... The success of the Internet is also the case, you need to from the user's perspective, fully respect the user's psychology and needs, and create a more valuable selling point than the competitor. This is also the secret to the success of running personal websites.

First, grasp the user "satisfaction" psychology

User satisfaction refers to the sense of pleasure or disappointment that a user has formed by comparing the perceived effects of a certain function of a Web page with his expectations. If a user she used the site after a certain section of the site's quality and weight of the perceived effectiveness of less than expected, it will not be satisfied, in this case, the site is very easy to lose such users, if the user on this function perceived effectiveness to meet expectations, will be satisfied; If the user to the site to provide services perceived performance than expected, it will be highly satisfied, in this case, the site is easy to cultivate inertia loyal users. Therefore, the user "satisfaction" in the heart of the grasp is the most important site positioning, it determines whether a user can accept a website. At the same time will become the search engine in the evaluation of the quality and weight of the important basis. To do this, you must understand and identify the actual needs of the target user. Reflect on the site can provide them with what content, resources, services, what kind of functions of interactive platform, available functions. Specifically, this requires site managers to accurately locate users of their own site, and to meet the needs. Example game site, most of the users are young gamers, they have a younger, enthusiastic about the new trendy things, the desire to show their individuality is strong, so the site as a whole to cater to their characteristics to enable them to obtain "satisfaction."

Second, in the operation to grasp the user "satisfaction" psychology

1, multiple channels to collect user feedback information

Relying solely on the webmaster to judge the needs of users, and the introduction of information content and functional services is far from enough to make users satisfied, to "give the best", you need to collect the user's own feedback information. This aspect to Stationmaster's suggestion is may make full use of the website message Board, the forum, the customer service QQ, QQ Group, Micro Bo and so on many kinds of interactive medium, does not have the time to launch the award-winning opinion collection activity, the questionnaire survey and so on many kinds of ways causes the stationmaster to know the

2, in-depth study of user psychology, and constantly enhance the attractiveness of the site

After gathering and understanding the needs of different user groups, stationmaster needs to study the psychological characteristic behind their superficial behavior deeply, especially the website of certain specific topic, special orientation makes its user also have special characteristic, stationmaster must be in full understanding under their interest and request, Make it dependent on the site. At the same time take into account the investigation of the relevant issues, timely adjustments to the site.

3, Content and service continuously "innovation", increase "satisfaction" degree

Innovation is the soul of a website, the content value and advantages of the website are mainly embodied in the content and service of the website is innovative. This innovation is not to the side of the makeover, the new network era, more close to the user "satisfaction" innovation is kingly. Through the implementation of the above two steps to do what users want to think, create users want to do, so that they can really help their own and valuable information content and functional services, this will be in the site to gain a loyal customers on the basis, but also a steady stream of new users to join in.

We as an industry site webmaster, are constantly mentioning the user experience in the advance, this article mainly describes how to improve customer satisfaction, I believe that the webmaster again read this article has a experience of their own, but the light has experience and not enough, we will experience into power, Use power to promote the rapid development of their website. This article comes from http://www.jxxsjled.cn/weight loss drug list, reprint please reserve, thank you.