The secret of the website take the order

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I would like to use "website user behavior analysis" as the title, but feel a little professional. This is not a profound content, but it is worth your thought and application. If your business is relying on the site to take orders, then I suggest you read this article, Savor! Before writing a "How to conduct web analytics," the article, a good response. If you agree with this article, still can apply to your website, I believe there will be a good effect!

If your site through Baidu bidding rankings or optimization, achieved a good ranking and has a considerable flow, then how to convert the flow of users to the transaction user? The following is the author of the user Order analysis.

The basic behavior of the user from understanding the product to the next order is mainly the following four processes

Study Phase---Find solutions---compare solutions---purchase orders

I don't know if anyone on the internet has proposed such a behavior process, but such a process does exist. Here we look at these four processes with an example of an "enterprise purchasing human resources management software from the Internet".

Learning phase

The inefficient management of human resources in an enterprise has the need for management tools. The relevant tools are found. Responsible person to find relevant information to the site, to learn, to find solutions, and know that there is "human resources management software" can greatly improve efficiency. The learning phase is over.

Find Solutions

Through the study, the responsible personnel will find "Human resources management software" related sites, of course, search engines have many companies in the "Human resources management software."

Compare Solutions

Below will compare which solution is the best, through the price, function, service and so on all aspects of comparison, here is a small strategy, we have to guide users to read, so that your products have a more comprehensive understanding, can refer to guide reading a http://www.daming168.com/view/97. ASPX (don't look, read on).

Order Purchase

After comparison, finally found a more satisfied with the software (may be the site), under the purchase order.

The user is through this process on the site orders. We saw the user before the purchase of the order is to "compare the solution", if this point we do better than competitors, the site will be more likely to place orders than competitors. This is also the core of user purchase behavior analysis, site operators can dig in this depth. This also shows that there is not enough traffic to see if you can convince him to become a buyer. Can add my QQ 876817229 or MSN daming168#hotmail.com Everyone together to discuss the problem of website analysis.

Summary: Web site users have gone through a process like this: learning phase---Looking for solutions---comparison solutions---order purchase

Grasp the "comparison solution" phase, the site operators in the fixed link more effort. The author suggests that we can analyze the top competitors ' websites, see their content organization and advantages and disadvantages, recognize others, recognize themselves, improve the quality of their site, so that the site is stronger than the competitor website, you will bring more orders.

Author: Popular Four Seasons @ website analyst Www.daming168.com

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