The secret stationmaster each express has seen SEO optimization detail view

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Webmaster do SEO optimization for a long time have their own optimization principles, even if they are in accordance with the "Baidu Search Engine Optimization Guide" to carry out the operation, there will be an unreasonable SEO optimization details of the concept, I have nothing to give you a few points of view of the SEO details of the detailed views.

SEO optimization white hat or black hat

View 1:seo optimization to adhere to the use of white hat optimization, resolutely eliminate black hat seo, with black hat technology to get the rankings and weights are temporary, the search engine found that cheating will be punished very miserably. The use of white hat SEO can be long in search engine survival, to the owners to take the profit is also long-term, as long as every day to spend a bit of time in the site, the site will automatically bring a steady stream of traffic, there is a flow of revenue.

Point 2: Black Hat SEO uses a short period of time to win the way, use the program to automatically generate a small investment site, as long as the spider to the site to crawl, the site will generate profits, even if the site will be punished within a few months, but they have earned a sum, the return on investment is very large. Because we have no way to ensure that many years after the site can also meet the search engine algorithm, so according to venture capital, Black Hat SEO is still a considerable investment model.

The author concludes: With white hat or black hat to see the nature of the industry, for the Enterprise class site to take into account the brand building, the use of white hat SEO is the long-term solution for some informal, games, medical, beauty and other industries, you can try to use Black hat seo, do not violate the moral premise of Black hat SEO may gain more profit points.

Website Update frequency is difficult to divide

Point 1: The site wants to be more frequent to attract spiders to crawl, you have to update the content of the site every day to update the content of the site to meet the needs of users, users will be regularly to the site to obtain new information, whether for spiders or users, the content of the new site to better retain the user. At the same time, Baidu's algorithm also needs to update the site to have high-quality content.

Point 2: Content construction doesn't need to be updated every day, as long as the site has a certain frequency of updates, spiders to crawl the site will have a certain frequency, whether the new station operation or the old station operation, content construction is not the more the better, nor the daily update of the site will get a very high weight, Not portal information site users will not come to the site every day to see the new content, even if you see the industry news, the Web site's flow conversion also does not have much effect. Therefore, the site only need to ensure that the update frequency is good.

The author concludes: Search engine algorithm on the content of the construction of the importance of the quality of the content, rather than the number of site content, whether it is updated every day or update the frequency, spiders will only be interested in the original high-quality content, even if you update the site every day, but updated are collected content, Spiders don't like users at the same time. Of course, you have the frequency update also want to update is the relevance of large, high-quality content, the user has valuable content, spiders like only to the user is helpful.

Whether the nofollow label should appear

Viewpoint 1: The website should not appear nofollow label, will only have certain influence to the spider's crawl, if the website own weight is limited, add again many nofollow to reduce the weight also to have no meaning, anticipate to find a way to figure out the weight of the layout only, still want to find ways to increase the overall weight of

Point of view 2:nofollow tags can be used in the site, Baidu search engine can prevent the transfer of weight, not spiders will not be included crawl, just do not pass the weight. Can be used to the site control of the internal establishment of the distribution of weight and PR, for other search value does not need to rank the page, so that the value of the page is not high spread waste of the weight of the site value.

The author concludes: the author runs the International (http://www.tuhuiguoji.com/) site, the site or the use of the nofollow layout, to avoid advertising, more anchor text labels, contact the pages of unnecessary pages caused by the weight of waste. Even if we can not judge the search engine on the nofollow tag of the explicit algorithm, but the overall use of no harm, as long as not to have the value of the ranking of the page to block off the good.

Different industries, different optimization concepts, different angles to see the point of view of SEO is also different, the above is just the author of a good summary of the points, the point of view is correct or not sure, just to communicate with you, I hope we learn together, if you have a better view can be shared with the author.