The secret suddenly jumped red, after all, only lively

Absrtact: China's national conditions coupled with special product features make the "secret" destined to become a short-lived ghost.

Recently, an anonymous social application called "secret" suddenly went red on the Internet. However, China's domestic situation coupled with special product characteristics can only be doomed to become a short-lived ghost.

"Secret", in fact, is an anonymous friend circle of social software, online only a day to jump up to the 13th place in the App Store, become the 1th place in the social list. Users can see in the software from my phone address book contacts posted by all kinds of anonymous information, but you only know that it is the message sent by acquaintances, but do not know exactly who. Because can not confirm the specific identity, so we also dare to speak freely in the "secret", there is spit, there is material, also various vent, gossip, for a while " secret" aroused everyone around the privacy of the desire to peep.

"Secret" is basically the imitation of a foreign country named secret software. Its swift burst of red could even be said to be stained with the light of a little-faith circle of friends, because in the current social application mainstream is with micro-letter-led acquaintances, and in the circle of friends flooded with leadership and customers, so that users in the expression of the fear of the feet. and "Secret" provides a place where you can do whatever you want and speak freely.

However, one shark believes that, for the following three reasons, the "secret" is doomed to be a long way to go.

First of all, China's special conditions and the special characteristics of the Chinese people make the "secret" will be filled with more false news, full of hostility and negative energy, it is easy to be hit and banned objects.

The biggest characteristic of Chinese society is oppression, whether the gap between the rich and the poor is too large or the problem of social equity, it causes people to be stressed and live more depressed. Look at the micro-blog, which is basically filled with negative energy, it would have been very good things will reap a shout. If the micro-Bo is the real name registration, "Secret" is completely anonymous, to the user's feeling is not to consider the consequences, so lead to "secret" yy rampant, negative energy bursting, false news flying sideways.

Recently, two examples of the internet industry have been created in secret, and then they are not. One is Baidu Mingyuan resignation, the other is Liu resigned as the CEO of Jingdong Group. These two messages have been in the "secret" on the burst, and then by the media, micro-letter from the media to follow up, in the absence of the parties to respond to the situation, without permission to report, caused a stir. Finally proved to be false news.

If you look at the secret of the United States and compare the "secrets" of China, you can see the differences in two countries and see the psychological state of the two countries. The Chinese do not have faith in nature, so once there is no bondage, it is easy to make the case of the lattice, easily split personality. In fact, China can not have no shackles, regulation is an inseparable existence. Just as the microblog began, rumours flew by, and then the regulators stepped in, demanding real-name registration and intensifying the crackdown. Now the "secret" is also difficult to escape the fate of strict regulation.

Second, although "secrets" can be spoken freely, it does not mean that you will not be responsible for what you say, and that if a case of punishment arises, it will greatly discourage people from using the "secret" passion.

According to the Ministry of Public Security's "Computer Information network of Internet Security management measures," the use of social platforms to insult or slander others, does not constitute a crime, the public security organs should be in accordance with the law to make administrative punishments. If the plot is serious, it may constitute an insult or slander. When the infringer to the infringement information to delete such a reasonable request, the software operators have the responsibility to take timely measures to prevent the existence and dissemination of infringing content, otherwise should bear the corresponding tort liability.

Again, the "secret" from the product attributes more like the media, the lack of strong communication and social properties, which makes it more like a stress-free game, rather than a micro-bo, micro-letter like the universal product.

The "secret" content from now on, basically is three categories: emotional catharsis, confession, burst material. "Secret" is more like a "circle of Friends + microblogging" of the hybrid product, is an anonymous circle of friends, published similar to the microblogging news, can be said to have a circle of friends skin and Weibo meat, but more closed. All this creates a "secret" message that is a one-way transmission. Because of the information sensitivity, anonymous design, which makes the user can not achieve communication between the communication, can not establish a social platform, like micro-blog to achieve large-scale transmission.

Office romances, for example, are a very popular part of the secret. "Today I went to XX, tomorrow I and xx engaged in" such content abound, but contrast reality, most of such content is like the protagonist's yy and imagination. It seems that many of the friends around me reflect that the "secret" is more and more like a fantasy, occasionally turned over as a relief pressure, a fun, to meet the peeping, in fact, nothing much value.

These are destined to "secret" is more like a small game, and can not be like micro-bo, micro-letter like the universal product, of course, this product also has its living space, but more small and short-lived.