The "secret" to realize network distribution 0 cost

Source: Internet
Author: User
Keywords nbsp network distribution Sales king entrepreneurship for

At present, many sellers mainly through the acquisition of a lower discount to create virtual shops, such as their own shop in the virtual hang out the image of the brand products and the original price, consumers in his shop after filming, he went to the brand shop will be photographed. Because they can get a lower discount, so you can earn a certain price difference, but they do not need to Yahuo, also do not need to transport, this model can also bring more rapid development of brand business opportunities, especially for a new brand. On the other hand, the role of network distribution can be divided into services, their own in the guarantee of product packaging and logistics quality at the same time, can quickly sell and brand to do, and cheaper, easier to operate, so that the distribution channels of the rapid framework possible. Therefore, for the brand Enterprises, network distribution is one of the most important issues facing them in the future. After all, in the online, corporate brand stores sell a country, theoretically feasible, and whether from the display of promotion or scale expansion and cost control, network distribution for the enterprise is a very effective means.

Now, however, brands are facing a problem: how can there be many brands to stand out and let businesses find the information they want in the vast ocean of information? Did you find the information I needed? If you only open a flagship store, consumers search for products can only find a result, but if the end of the seller more, their brand in the search process in front of the buyer is much more likely. For a new brand, the more terminal stores, the more opportunities for display, and the easier it is to spread the brand. In fact, when this new type of marketing in the emergence of the time, many brands after a period of time often fall into a stagnant state, and these problems and traditional retailers are faced with the problem is not the second. For example, how to attract new customers and retain old customers, how to improve the Web browsing users to purchase the conversion rate, due to their own platform features and customer purchase browsing habits caused customer service and customer relationship failure.

In fact, as I mentioned in the blog before the largest E-commerce software and service providers Shopex, has been advocated by the independent e-business model, many users are no longer relying on third-party platforms, but want to through a more direct, more independent way to participate in e-commerce activities, Because the traditional all-inclusive of the integrated platform, often not conducive to small groups of targeted users to participate, so a personalized independent E-commerce platform is gradually in-depth impact on the vast number of small and medium-sized enterprises, and from the distribution channel itself to analyze: In general, the longer the channel, enterprise product market expansion of the possibility of greater, However, the company's control of product sales and the clarity of information feedback is lower. The quality of channel design directly affects the profit and development of the enterprise. From this we can conclude that the best way to manage distribution channels is through the enterprise's own branches.

It is precisely for this market development trend and demand, not long ago the largest E-commerce software and service providers in Shanghai (SHOPEX) Network Technology Co., Ltd. for the release of a new network distribution products, that is, "the distribution of Wang entrepreneurial version", but also for life free use. The product is another in-depth exploration in the field of network distribution after the launch of the SHOPEX network distribution software "Distribution King". The distribution King is mainly for the "first foray into network distribution" or "is using the consumer system to operate the wholesale business." Shopex This move will help the vast number of businesses in the early days of business friends to "0 cost" into the rapid construction of their own network distribution platform, and even "server costs" also need not bear, Shopex help you thoroughly overcome the threshold of network distribution. And in order to reduce the threshold, Shopex also to "the distribution of Wang entrepreneurial version" of the implementation of lifelong free, in order to further deepen the ' business to promote low-cost, low threshold to establish a network distribution system ' this purpose, quickly help small and medium-sized suppliers and users to build more effective distribution channels to achieve better resources and channel management.

In fact, apart from effectively lowering the threshold of entry, "distribution Wang entrepreneurial version of the purpose is still" distribution King "consistent, are to cater to the current vertical integration pattern of channels, to solve the upstream and downstream product distribution problems, to have sufficient merchandise distribution capacity of suppliers to provide full-service. And in the functional distribution Wang Business version also inherited the distribution of the king's "fine tradition", such as the sales of the king of the wholesale business model for different business forms set up different marketing rules:

Set up wholesale rules for multiple commodities, you can set up wholesale rules using a single commodity of a mixed batch scheme, you can use a wholesale scheme for members consumption, and you can use the integration settings to generate the corresponding rules

At the same time, the distributor Wang also has the wholesale automatic accounting function, for the use of ordinary enterprise network distribution business enterprises, can effectively save a lot of people's work time cost accounting. At the same time, for the mixed operation of the user encountered the problem of difficult inventory accounting, distribution Wang Business version also increased the mix of automatic accounting function, so that Enterprise channel strategy has been effectively applied, so that mixed batches more flexible. In addition, the distribution Wang Business version can be set according to the different membership level purchase price, and support batch settings. Not only save the cost of accounting, and can correspond to different distributors to carry out different incentives and management measures to help enterprises optimize channel management.

It can be said that the distribution of the King "distribution Wang" business version of the mystery, it is low-cost, fast and efficient for many shops to find a large number of channels, relying on the group rather than individual combat, effectively ensure that the shop enough sales and considerable revenue, which not only for brand suppliers to expand distribution channels to provide comprehensive protection, More China E-commerce network distribution platform to create a new situation------to achieve a network distribution, network Channel One-stop management of a new model.

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