The Secret: Video live site is not known to promote the way

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When it comes to video-live sites, the first thing we think about is six rooms, 56, Sohu, and so on, because they are famous because we often fill their ads when we open the Web page. In fact, there are still some big companies in the low-key operation of the video site, but they did not use the window ads and other traditional advertising mode, but in the clever to borrow Baidu to promote. Gossip is not much to say, now let's talk about it.

First open Baidu, into the Baidu picture, I give you the screenshot below, see the above navigation in the reality show Field column, in the picture I have been marked.

Click to enter after the display, the following figure:

Casually click on the picture to enter the room where an anchor appears.

At present, and Baidu pictures of the cooperation of the video live site has four: Show bar, Baidu's own product table, cool show, cool music platform, Ami van, Tencent's platform; See here, we are not surprised, the original so many big-name companies are operating a live video site.

This promotion way of unique: one is to make full use of Baidu Picture this high flow platform. As we all know, Baidu's own products are extremely love, the weight and flow is very high, as one of the most important products, Baidu pictures of daily traffic is very amazing, so the effect of such promotion can be imagined, very to the force. The second is to avoid the high investment in advertising. Live video site is the survival of the user, and the accumulation of users need to be in advertising high input, and the use of Baidu Picture this platform to promote both can reduce the investment in advertising can easily reach the effect of promotion. Third, to circumvent the industry competition. Video live site is very lucrative, but also decided that it is a highly competitive industry, want from a well-known video live site strong business is not easy, how to circumvent the industry competition and to obtain high traffic is a big problem. Have to say, planning such promotion is indeed a network promotion master.

What we can learn from it: first, we should be good at leveraging. We should learn to make full use of various platforms and promote them by force. Second, we should be good at reverse thinking. Most of the time, when we see a competitive industry, we are deterred from thinking that we must die in it. In fact, we have to learn to reverse thinking, from other people do not see the place to find valuable information for me to use.

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