The secret weapon of seo-e-commerce War

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Due to the rapid expansion of e-commerce in the world, China's E-commerce has developed a deep color. Now big and small E-commerce platform is competing for the domestic market this big cake. SEO, the newly arisen but controversial profession, plays a very important role in this battle of electronic commerce.

In the analysis of the results of e-commerce, it is not difficult to see that the whole behavior and definition are around the "sales" of the link to start, including the study of consumer psychology, how to shorten the sales chain, and so on, and combined with recent research reports show that more than 85% of the Internet people through search key words to solve their problems. Combining these two factors together, we can get a view: The Internet users in the search process to stimulate the potential consumption, and in this introduction to their own sales track, then the entire E-commerce sales results are undoubtedly the most important. These more emergent SEO in the role of E-commerce.

The research shows that: consumers in the online shopping process in most cases through search engines to find products related to the site, get certain information, and then buy goods online. In which, they will be through search engines to compare prices and product vendors, then, a successful E-commerce site, in addition to customers must establish a positive degree of trust and good user experience, but also should pay attention to how through the search engine this special channel to establish a fast communication channel with customers. So from this point, a successful E-commerce site must be in the search engine has a good embodiment. To achieve this goal, it is the results of the continuous efforts of SEO.

In the current situation, there are two ways to make E-commerce sites in the search engine has its good embodiment, one is the way of SEO, the construction of a good web site framework, the designation of effective SEO strategy, efficient and rigorous implementation of the correct SEO methods, improve and improve the user experience. The second is the cost of the SEM strategy, in search engines effective advertising, will need to reflect the results in the search results.

There are also risks in implementing such SEO strategies:

1, due to the domestic market environment of the objective factors, the market is still a disorderly competition. And the need for e-commerce businesses may have to reduce costs, peer competition pressure, limited budget and other factors, it is impossible to wait for the SEO itself relatively long process, need is short-term can see benefits. Then the sales of electronic commerce pressure will lead to the implementation of the conflict with the SEO.

2, many SEO practitioners in the practice of experience and ability is not enough, in the implementation of the lack of professionalism, but blindly the most objective, which led to the SEO has a black hat and white hat points. This is difficult to choose for those who need to introduce SEO ideas and tools into the E-commerce platform.

Of course, despite these risks, it is not without some measures to circumvent:

1, in the implementation of SEO overall strategy process, you can use the means of SEM to make up for the long period of time this gap, such as the use of Pay-per-click Search to obtain short-term benefits, in the SEO effect slowly reflected time, you can reduce this expenditure, And the long-term SEO effect of E-commerce to bring greater profit space.

2, the need for professional partners to the SEO planning and implementation.

3, before this should be effective to carry out a number of evaluation and implementation of the purpose of the effectiveness of the grasp. Specific methods and strategies, you can refer to the author of another article on this "Enterprise product Network Marketing Strategy" a article.

Through the above analysis, you can see that the electronic commerce War, the effective use of SEO means, you can gain greater benefits in some areas, on the case, point Shi Xiaopeng has always felt that in the domestic market, Alibaba in this means the use of very effective, of course, This is also in line with their current position on the E-commerce platform. Predictably, SEO will be the future of electronic commerce in the secret weapon, will not incur an enemy, but it will bring more technology for electronic commerce and profits of the embodiment.