The secret weapon of the thematic head map

⊙ Preface

Because of the increasingly fierce market competition, the major portals compete with people who have more information, wider areas, deeper content and so on to retain the hearts of users, which in recent years the portal is called the Network World "department store" or "Network supermarket." Is it a department store or a supermarket, then the competition between shopping malls and shopping malls in what way to make their own advantage?

In addition to expanding their size, to increase the type of goods, preferential discounts can also be played by my shopping malls unique products or special services (for example, for different user groups of the characteristics of the store, to do some important holiday shopping malls or special arrangements, etc.), there is a very important point is the shopping malls and interior shop decoration, Building facilities instructions. It's like the vision of each topic on our portal site, each topic is "department store" in a shop, how to let "guests" in your "shop" to stay longer, to buy more goods in addition to using your goods to impress guests and your style and taste is not in line with him, The promotion of brand image has gradually become an important factor in the competition between merchants. Portal site of the "Shop" (topic) one day can be dozens of and mobility is also very large, timeliness is generally stronger, the continuity is also relatively short, so for this special nature, the portal's visual secret weapon emerged-template! Whether it is a thematic framework or a thematic banner head, the template can make hundreds of topics to maintain a holistic style, so that the shape of the visual appearance of the gathering, which for the long-term development of the site is a necessary condition! Therefore, not only our design center to achieve "God" consistent more should be rooted in a large number of subjects of biological parents (edit), so the role of the template is serious, in the long run she is related to a portal-type web site long-term development and brand sustainable development. Of course, everything has two sides, the template of the theme page will make the students in a long time in a ctrl+c\ctrl+v of the operation and lack of creative fresh air, so the flexible use of the template appears to be particularly important. Here are some template examples:

Through the editing of multiple banner design training and banner template use, update and other monitoring, for the banner template this piece of some superficial understanding put up to discuss with you:

The reason and necessity of the ⊙banner template

With the v4.0 feature template on the line, the number of topics such as the rapid increase in number, because the editor can not through the mention of technology and art work list, well-meaning to speak the appeal, and other design drawings, Chettu and so on the complex process can easily put out a decent, their own theme framework. So, the head of the banner design has become a major bill of lading project, which is one of the reasons for the banner single surge.

Because the overall framework is basically built by the template, but each "biological parents" want their "children" bright and beautiful show in front of others, so a beautiful banner will be like to their "children" put on a beautiful dress or do a most fashion hairstyle, This attracts more people to see her (his) "Children". That's why banner has been a lot.

Most editors only operate on basic PS software or do not operate, and few are skilled. Therefore, although time is not enough, but banner can only submit to design center production. The number of such banner is still a large proportion.

There are too many work orders and the design center is so understaffed that it is not possible to arrange the design for the channel in the first time.

In order to deal with the above situation and make the editor in the production of their own banner with the entire website design style as far as possible to reach a consensus, three sets of programs came into being: the first of course is to lead the implementation of "family planning", control the number of banner, minimize meaningless or repetitive labor. Second, to urge designers in the shortest possible time to make a beautiful and suitable for the topic of the banner; The third is the secret weapon--banner template! IV, PS skills and Banner design training!

The banner template is so produced ... For those who have more time-sensitive, unexpected topics, design center can not be discharged, no doubt to the editors and designers find a good solution, but also to a certain extent to ensure the style and quality.

Problems and solutions of ⊙banner templates

Problem：

Although the banner template from the time the v3.0 began to build, but the use of few students, reason analysis:

1, because the first model version of the library, only meetings, products, sadness, life, festive and other sections are not comprehensive enough, not enough content, so the editor of the students selectivity will be very few.

2, Banner Template Library propaganda efforts are not enough, little known so the advantages did not play in place.

3, in addition, because few editors can flexibly use PS software, let alone how to apply the existing template to the nature of their own topic banner.

4, of course, in addition to these there are some even know how to operate PS students or not self-confidence, feel that the design center do is better than their own, even if there are templates and of course no more than specialized in the design of colleagues do well. So as long as it is not particularly urgent single general will be processed.

Solution:

1, with the v4.0 Template Library synchronized update V4.0banner Template Library, this update is from the design center of the design of the crystallization of the selected products, the number of updates reached more than 70, but also expanded the Bo conjoined, women, Expo, and other, now a total of 16 partitions, the division as far as possible to the corresponding channel, Style class assimilation to facilitate edit lookup. Update has been in progress, weekly we will regularly update the template Library, and in the form of mail and mass notification.

2, enlarge the popularity of template Library, because there are some users and templates are very practical, so there is a strong stickiness, as long as we are careful to do, there are more good template upload, editors will be willing to apply or even rely on. (Of course, too dependent is not good, we advocate for the template is always added to create, to achieve graduation from the template itself to create a design that is in line with NetEase style, this is our goal!) Only in this way can our website be able to maintain the overall style and not fall into the traditional

On the part of the banner single more channels, intentionally increase the template Library in the template number of the channel, at the same time through the interface with the channel people to strengthen the awareness of their own hands and clothing.

3, Training! Training in visual norms, design training, PS basic skills training and so on as scheduled. Through the results of a number of training, we are interested in the basic skills of the PS training more interesting this part of the training can still work in peacetime to play a very important role, so the tentacles can always be more than the design concept of training to more people.

Quarterly training of new employees and incorporation of visual specifications into the scope of the review is also a critical part. New people are always the greatest hope, through their dissemination and implementation of these ideas, and successively, the role of the banner template will play better, for some of the existing pages of the head map is not consistent with the style of the channel, or even unsightly situation to improve the day is around the corner.

This training not only allows editors to understand that some visual specifications can also be given some practical ways and means to encourage them to design banner. Too many words, a little more picture relief:

Present situation and prospect of ⊙banner Template Library

Design side:

1, the classification of the template to be improved, many are divided according to the channel, but there are parts of the template or can be general, the optimization of the classification method may guide the editor to better use the template.

2, the template to have a full understanding of the template is not only provided to the editor of the students a quick practical operation is our own excellent work collection center, everyone has the obligation and responsibility to add some luster to her, and here we can learn from other students excellent design, Recognize that you are different from the design style of others and or find the space to improve your work.

3, in order to make the entire website department long-term development can maintain its own unique design style (concise, intuitive, atmosphere, the whole, etc., banner template to carry out in place, as a design can be more tracking their own design template or with the channel to establish a good way of cooperation, to join some of their working Group for communication and coordination.

4, to have a keen insight, real-time to the current trend to do a good job in the future and control, if necessary, the template for appropriate adjustments to control the entire site from the source of the style direction without falling into the cliché or flow in the world table.

5, update, training and assessment work to continue to do in place, mainly from the editorial operational ability to start, find the point of interest, the first to teach the editor how to use and operate, and then gradually the visual norms and design concepts to convey good, play a role in the design style of control.

Channel side:

1, the use of increased frequency and the effect is gradually better

More and more editing students to use the template for more time-sensitive topics, and some templates not only use the standard can also do analogy, or even several templates together to add their own design ideas, although we see the effect from the design point of view is not very good, but this spirit we should give encouragement, Because this is our goal, but not too hasty, we must learn to use it before we can live it. Figure:

The above two, on the series of thematic template application of the basic norms. From the font to change the tone of the picture is more complete, but the 2nd draft of the word is not the same as with the map is a little in the ointment.

This is a design drawing that changes as a result of a temporary change to the title, which is not caused by the same font. Therefore, in order to avoid the recurrence of similar situations, the final version should be given to edit the corresponding font, in case of a rainy hour.

2, the template application is not standardized

This is mainly reflected in the application of the series of special templates. Including the replacement of a variety of fonts, the replacement of the picture part and the color of the template can not be very good collocation, background operation errors. According to the survey, most of these cases are due to a series of topics generally more than one or two editors to complete, so a series of topics down, multiple editing operations to make the screen appear a variety of different people to laugh and cry picture. This lets the design template classmate often feels very helpless, the channel side gives the feedback various "does not have the corresponding font, has installed the font after the computer does not move ~~! "" Picture tone inconsistent but do not know how to tune "and so on. Figure:

This series of thematic head graphics version of the application is relatively poor, the picture of the cut, picture and background of the fusion, picture color, etc. are unreasonable, but also worse is the first one still appeared in the background of the operation of the serious error to be divided into two halves.

3, the mold version of the understanding is not enough

No flexible use of templates, with the exchange of students, we found that some people only to see their own channel Template library, rarely on other channels to see! In essence, many channels of things can be a mastery of, "template" is not to say that must be directly in the above only to change the word or directly nested pictures up is the template, we do the template is a good design put up for everyone to do a reference, as to what kind of style of layout can be more in line with their own topic, this depends on the students themselves.

The image above is a compilation of their own head map, the integration of the lower right corner of the two templates and the design elements, although the effect is not good, but his creativity should be given encouragement.

A topic page, banner visual effect is very important, good banner design not only reflects the theme of the topic also can beautify the topic, improve the transmission speed of the topic information. But often if the editor of their own operation will appear a lot of head figure style and NetEase page of their own style, template Library set up to change this situation is also conducive to improving efficiency. Flexible use of templates library resources, so that it does not fall into the rigid rigid set of forms, the entire website department's long-term development is beneficial! The function, quality and value of the brand, brand awareness, reputation and popularity is the brand's internal and external three to number, how to consolidate the NetEase brand, we have to do a lot of it, only from the start, and constantly summed up to find problems to solve problems continue to improve, to the "mall" bigger and stronger

Source: http://uedc.163.com/3251.html