The Secrets of Chiteyon strategy

Yes, you heard me right, Seagate also unveiled its own cloud computing strategy. Seagate believes that the growing popularity of mobile devices such as smartphones and tablets has led to a significant increase in the amount of data needed to be stored, and that, with the shift in consumer attitudes, it is expected that more than 60% of the world's data will be stored in the cloud by 2020. This is clearly a "rigid" requirement for storage (hard disk). As far as storage is concerned, it is clear that there is no one to rely on Seagate, which should be "cloud" and born of Seagate's cloud strategy.

Mobile Internet is changing our way of life, and behind the mobile Internet is a variety of intelligent mobile terminals, such as almost one of the smartphone and tablet computers. And it is the advantages and characteristics of these intelligent mobile terminals that will change the existing computing vectors. Seagate predicts that by 2015, three-fourths of computing equipment will be mobile phones and tablets, and the mobility and consumer features of mobile terminals will boost the cloud computing process. Behind this is a strong demand for storage. According to a group of data provided by Seagate, about 600 smartphones or about 122 Tablet PCs need 1 servers to access the Internet, and according to the current intelligent terminal shipments, it takes about 4.8 million servers to meet these requirements, and the storage requirements behind these numbers can be imagined.

It is the rise of intelligent mobile terminals that make the location of data storage changing. 2010, about 62% of the storage products to the customer market, and expected by 2020, will be a sharp shift to the cloud market.

The 2010-year data storage location diagram shown in the small pie chart above the proportion of data stored in the cloud accounted for 25%, about EB, customer market data storage accounted for 62%; Seagate believes that by 2020, the proportion of cloud and customer data storage will be changed dramatically. Most notably, cloud data storage accounts for a total of 61%, about 7 ZB, which equals about 3.5 billion 2TB of disk capacity. The customer market data storage ratio was significantly reduced to 31%.

It is expected that by 2020, cloud storage will account for more than 60% of all outgoing hard drives, including all HDD, SSD and embedded flash memory, while cloud storage includes personal cloud and enterprise cloud. In response to this trend, HDD supply giant Seagate launched a unique cloud strategy, the personal cloud is a big bright spot. Depending on the cloud's different requirements for storage performance, Seagate also targeted the hard drive product lines, as shown in the following illustration:

Depending on the performance requirements, Seagate has launched a high IOPS pulsar Enterprise Solid State Drive, Savvio series of high-speed SAS disks, and Constellation series disks for High-volume requirements, and for small and medium-sized Enterprises (SMB,50) Launched the Blackarmor series of NAS products, but also for individual users launched personal cloud products and mobile personal Cloud series products.

A detailed explanation of Seagate Enterprise Cloud strategy

When it comes to Seagate, you may have to "nag" at the latest of Seagate, according to the data provided by Seagate, the number of hard drives shipped in the third quarter of the 2012 fiscal year is 61 million, equivalent to 8 hard drives per second, with revenues reaching 4.4 billion U.S. dollars, which accounts for 42 of the entire hard disk market share. %, when the hard disk industry well-deserved "big guy". It is based on the current status and advantages of Seagate, it launched a unique Seagate Cloud strategy, today, the Seagate Technology Global cloud storage strategy director Wes Perdue, a detailed interpretation of Seagate's cloud strategy.

Perdue, director of Global cloud storage strategy for Seagate Technology, Mr. Wes Peiris

Peiris that only one size of clothing is certainly not for everyone, and cloud storage is the same. Users have a variety of requirements for cloud storage, which is destined for the back-end storage body-disk needs to provide different speed and capacity. About Enterprise-class SAS and SATA disks have always been a major revenue business for Seagate, and there's no need to stress that I'm talking about Seagate's SSD (solid-state drive) market.

While Seagate's SSD business may not be too strong compared to other SSD vendors, we should not forget that Seagate has a close partner in SSDs-Samsung. I'm sure everyone remembers the news that Seagate bought the Samsung hard drive at a high price of 1.4 billion dollars last year, and through the acquisition, Seagate has not only increased its market share, but also courted a strong ally, because Samsung is the world leader in SSD technology. Samsung is one of the few vendors in the world with 6 GB/s master technology, and one of the only companies that can compete with LSI (acquiring SandForce to acquire SSD technology) and Marvell companies.

Although Seagate also has its own SSD technology and business, it will certainly be more plentiful if it adds Samsung's technical support. In his conversation with Mr. Peiris, he also confirmed the fact that Seagate and Samsung were cooperating on SSDs, and revealed that in the near future, new SSD models would be released, which would close together the advantages of Samsung and Seagate.

Of course, in the enterprise private cloud and public cloud aspect, Seagate certainly cannot build the large-scale data center to provide the cloud service, it will still take the existing hard disk business as the foundation, according to each partner and the market demand, launches the hard disk product which satisfies its need. For example, there are currently high IOPS Pulsar series SSD, Savvio series high-speed SAS disks, and Constellation series disks to meet high-volume requirements. And, according to Mr. Peiris, in the near future, Seagate will also launch a new Constellation CS series of disk products. Depending on its naming convention, it could be a disk product with a larger capacity.

Meanwhile, Seagate is also based on the needs and characteristics of small and medium-sized Enterprises (SMB,50), specifically launched 1-bit, 2-bit and 4-bit NAS storage products, built with rich functionality to meet the performance, flexibility of SMB needs, but also through its own software capabilities, Implement a small SMB private cloud.

Chiteyon Strategic Highlights: Personal cloud and mobile cloud

Although the data store will migrate to the cloud (this means the public cloud), not all personal data is suitable for storing in the cloud (public cloud). At present, the biggest concern for cloud storage is security, Weibo netizen "left ear mouse" that data security should have two meanings, that is, safe, data is not lost, but also known as availability, usability; and security, data privacy and not leaking. And some personal data needs obviously belong to the latter, that is, the request data in a private state, not be leaked. And the personal cloud of Seagate seems to have been born.

Seagate's GoFlex series of personal cloud consists of home networked storage devices, net media sharing devices, and access networked storage devices. Individual consumers can share in a small scope with simple settings, equivalent to a small "family cloud". And, if connected to the Internet, can also achieve remote access. Much of this demand may be needed.

Personal Mobile Cloud

The personal mobile cloud launched by Seagate for individual users is actually made up of Goflex satellite wireless storage devices, Goflex Pro Portable storage devices, and Goflex slim ultra-thin storage devices, which are in common with a slim, ultra portable design that can be carried around. At the same time, the internal also added wireless devices (such as satellite), can achieve a small range of people sharing.